Tag Archives: VeriFone

Verifone CEO Comments on the Future of Payments

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Ever since its beginnings in the 1980s, Verifone has been known as a major global provider of point-of-sale (POS) technology and innovative solutions for the merchant payments industry.

After three decades of being a dominant market player, Verifone is more than just a provider of credit card terminals; the company is seen as a respected enabler of retail commerce around the world. The company, which these days is headquartered in Silicon Valley, believes that the introduction of the Europay, MasterCard and Visa (EMV) system in the United States is one of the most complex challenges it has faced during its corporate history.

In a recent interview with a renowned industry publication, Verifone’s CEO Rich Galant explained that the switch to the EMV chip card system is the best thing to happen to American retailers in years; however, the event that triggered the switch will always live in infamy.

The 2013 breach of the Target retail chain forced merchants and leaders of the payments industry to take a hard look at the national credit card processing infrastructure, which was seriously overdue for an overhaul. At the time the Target breach occurred, the legacy magnetic stripe system seemed to work well, at least on the surface; nonetheless, credit card fraud was rising to dangerous levels.

By forcing all retailers to switch to EMV, the payments industry has received a golden opportunity to reinvent their networks, systems and procedures so that merchants and shoppers can benefit alike. One of the first issues emerging from the switch is that shoppers noticed that register transactions took longer; this is an issue that is already being addressed by major payment networks such as Visa and MasterCard.

Even with the faster chip card system, American shoppers believe that more could be done to modernize payments. To this effect, Verifone is already looking towards a future of mobile payments that may not only do away with cash but also with credit card terminals; after all, cloud computing and the Internet of things are supposed to do away with bulky hardware.

The VX 520 Embraces the Future

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Sometimes the future just sort of sneaks up on you. Even if you’ve given yourself reminders, sticky notes, calendar alarms, and the proverbial string tied around your finger, the future still has a way of creeping up on you unawares.

Which is why Host Merchant Services is happy to offer its customers a payment processing terminal that comes with a reminder built in. Verifone with its VX 520 Terminal is here to prevent any memory lapses about the future from happening to your business and its PCI compliance needs. The VX 520 is PCI PTS 3.0 compliant right out of the box and is a forward thinking terminal designed specifically to be prepared for the PCI compliance mandates that are changing the rules of the industry.

Verifone terminals use end-to-end encryption with SSL v3.0 and 3DES to maintain the highest levels of security. This encryption, coupled with Master/Session and DUKPT key management, provide maximum protection from fraud and misuse of the terminal. The VX 520 terminal is also certified with PCI PED 2.0 approval.

All About Security

Security and secure transactions have been a hot button issue in the payments processing industry for the past few years. Everything from the Global Data Breach to Bitcoin to the Target Breach has people wondering about how secure their payment information really is. This is the root of the creation of PCI and its standards. In the ten years since the PCI DSS emerged as a consensus industry standard for the major credit card vendors, PCI DSS succeeded wildly in some areas – such as the use of endpoint security, encryption and network monitoring technology.

The Clock is Ticking

However, the success of PCI DSS in some areas highlighted others in which the standard had little to say or created perverse incentives—rewarding “compliance” over real security. Subsequent updates have attempted to right those wrongs. And the VX 520 is on the cutting edge of those PCI updates.

In January 2012 the PCI DSS released version 2.0 of their standards. And the VX 520 was built to be compliant to those standards and more.

In November 2013, the PCI DSS released version 3.0 of their standards. And again the VX 520 was compliant.

The 520, offered by Host Merchant Services, is a nimble processor that is ahead of the curve on security standardization. This is helpful because by December 2014, changes are coming from the credit card companies where older terminals will no longer be valid. Host Merchant Services offers a free terminal to new customers that sign up and are available 24x7x365 to help upgrade existing customers to terminals that will be PCI compliant.

Getting Secure and Staying Secure

Host Merchant Services knows that your business needs secure transactions to function. And we’re here to make the process of PCI Compliance easy, understandable and consistent for you each year. We offer the lowest PCI Compliance fee in the industry, at just $4.95 per month. PCI Compliance is essentially the process of adhering to the standards set forth by the Payment Card Industry Data Security Standards Council (PCI DSS). Essentially the standards are a set of requirements designed to ensure that all companies that process, store or transmit credit card information maintain a secure environment.

Secure transactions are important for merchants and a key element of the customer service Host Merchant Services provides. As part of our commitment to our Merchants and their transaction security, HMS offers a PCI ComplianceInitiative to anyone interested in processing with us. We are happy to offer this initiative as well as our free resources to help our merchants see what needs to be done to become compliant … and stay PCI compliant.

VeriFone Solution For Unattended Payments

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Merchants who want to offer convenience to customers by providing self-service options often struggle with the dilemma of receiving payments without being in the physical location of their customers. Unattended payment solutions offers merchant services to collect payments securely from customers.

VeriFone UX Solutions For Merchant Services

VeriFone recently launched UX Solutions for unattended payments. The devices are designed to meet the needs of busy shoppers who would prefer to go through a self-checkout instead of waiting in line. These solutions can also be used on vending machines, at gas pumps and anywhere else that self-pay options are offered.

The new devices for unattended payments are expected to be available in early 2014 and include:

  • UX 100 – A pin pad with an integrated LED screen for optimal security. A weatherproof exterior that can be read in direct sunlight makes this device ideal for outdoor self-payment kiosks. Merchants are given the option to upsell to customers through targeted ads.
  • UX 110 – A simple, metal pin pad for parking meters and other outdoor self-pay stations.
  • UX 300 – A versatile card reader that can be used in vending machines and public transportation ticket kiosks. This reader can be used in conjunction with the UX 100.
  • UX 400 – A technologically advanced payment device that provides a high level of security through identity verification features.

An Overview of Unattended Payments

Unattended payment devices are ideal for collecting payments in a self-checkout situation. These devices improve security at checkout to protect the customer from identity fraud. Merchants can free themselves of the liability inherent in accepting unattended credit card payments by utilizing the added security offered by these devices.

Unattended vending machines including parking meters, grocery store self-checkouts, laundry machines and gas pumps are increasingly using devices including smart card readers that add an extra layer of security to the payment process. Chip cards and mobile wallets can also be used with these devices for the convenience of customers.

Self-service payment options at unattended vending machines and checkouts are increasingly necessary in a world that relies more on the convenience and speed of self-checkout. The UX Solutions for merchant services recently launched by VeriFone offer merchants a reliable, efficient and cost-effective solution for accepting multiple forms of payment without needing to be present to accept payment. Added security protects customers and relieves merchants of the liability associated with accepting credit card payments.

Merchant Services 2012 Events

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2012 is heating up and the payment processing industry is getting things moving. Today The Official Merchant Services Blog reports on a major event that just happened, and brings you all the details on a major event that is coming up in the credit card processing industry.

What You May Have Missed

The GSMA Mobile World Congress just took place in Barcelona, Spain. The event is the combination of the world’s largest exhibition for the mobile industry and a conference featuring prominent Chief Executives representing mobile operators, device manufacturers, technology providers, vendors and content owners from across the world. It ran from February 27 to March 1 and featured a lot of push from Android devices — including the latest and greatest gadgets and apps from the Samsung Galaxy brand. But VeriFone, the credit card transaction terminal making company that Host Merchant Services provides free equipment for its customers from, also dropped a major announcement at the event.

This press release, carrying a byline directly from their event booth at the Mobile World Congress, states VeriFone announced: “The PAYMEDIA Universal Acceptance Platform (UAP), a complete suite of services and software that enables Mobile Network Operators (MNOs) to manage mobile wallet acceptance at merchant systems.”

This is VeriFone’s mobile payment system. The UAP is designed for mobile-network operators to offer merchants to accept digitall walled applications. Customers with Near Field Communications (NFC)smartphones with digital wallets will pay for items by tapping their phone near an NFC-enabled terminal. VeriFone offers the MX800 and MX900 series terminals to their Tier 1 retailers (merchants with annual sales exceeding $1 billion). These terminals were already usable with the NFC App Manager VeriFone created for the Google Wallet Trial. So UAP is one step forward for VeriFone giving them the ability to run mobile payments through their own branded applications and their own customers.

This is an interesting devleopment in light of the NFC problems Google and Google Wallet were facing recently. This shows that the allure of Mobile Payments is still very strong for companies. The predictions still center around billions and billions of dollars worth of growth in the next few years. So companies are still making major moves to tap into mobile payment solutions such as NFC.

The testing of NFC, however, still continues to be limited. As VeriFone demonstrates, it’s still not ready for the majority of merchants. Tier 1 merchants give a good testbed based on the volume of transactions, but the technology still isn’t being tested heavily in the rest of the marketplace. So the standard knock against NFC still exists: The majority of consumers are still hesitant to accept the payment method due to security concerns. Analysts continue to predict Mobile Payments will explode and the sector will boom, but consumer acceptance still remains an obstacle.

VeriFone states in their press release that they have a plan to address consumer acceptance. “The missing element in MNO’s mobile wallet plans has been the lack of focus on how to provision, integrate and manage wallet and value-added acceptance apps at merchants’ systems,” said Paul Rasori, VeriFone senior vice president of marketing. “VeriFone’s PAYMEDIA UAP bridges that gap in the NFC ecosystem by managing the complexities of mobile commerce acceptance and ensuring a seamless buying experience no matter what wallet, app or program consumers bring to stores.”

  • For more information about VeriFone’s UAP, click here.
  • For more information about the rest of the Mobile World Congress, this blog gives a decent recap.

What Is Coming Up

While you may have missed the Mobile World Congress in Barcelona, fear not — The ETA Annual Meeting and Expo is coming up. From April 17 to 19 the most diverse and comprehensive conference in the payments industry will rock Mandalay Bay Las Vegas. This year’s show brings together more than 3,500 payments professionals and suppliers to the industry for three days annually to provide peer-led education, networking, and one-of-a-kind partnership opportunities. Whether you want to learn more about the payments industry, showcase a new product, or are in the market for a new partner or channel opportunity, you will find everyone and everything at the 2012 ETA Annual Meeting & Expo, from merchant acquirers, financial institutions, payments processors, and alternative payment providers to value-added resellers, prepaid companies, and merchant sales teams. Some of the highlights for this year’s extravaganza include:

  • Opening General Session Keynote Speaker: Guy Kawasaki: Tech industry legend and the original Mac evangelist, Kawasaki will share his irreverent approaches to innovation. Learn how to create your own successful innovations, and. . . generate revenue.
  • 2012 Political Analysis: Charles E. Cook, Jr.: Cook, widely regarded as one of the nation’s leading authorities on US elections and political trends, will provide insight into the upcoming US elections. As an authority on policy-making and politics in Washington, Cook’s perspective on the 2012 political and legislative environment promises to be especially insightful as it relates to the unique challenges and concerns of our industry.
  • Educational SUPER Sessions: If you want to move from ordinary to extraordinary you need the latest and most complete information. Take a deep dive into these four fundamental industry topics at this year’s meeting: Sales, Technology / Products, Regulatory Issues and Social Commerce.

For more information about the expo visit this link.

A Look at VeriFone’s Vx Evolution

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The Official Merchant Services Blog has been covering the basics of payment processing, offering insight and tips on the general topics of the credit card and debit card transaction industry for merchants. Today we’re going to go a little deeper, and delve into a nuts and bolts topic: payment terminals. This kicks off the first two-part series where we shine a spotlight on specific terminals that are available to merchants. After the first two-parter, we’ll occasionally revisit the topic of terminals and look at offerings from other terminal manufacturers.

Keep in mind that Host Merchant Services offers free terminals to its merchants, so reviewing what’s available and finding the terminal that fits you best can create a lot of savings on your processing bottom line in the long run. Our first spotlight shines on terminal manufacturer VeriFone, specifically the Vx series.

The Vx Evolution

VeriFone offers a series of terminals on its Vx Platform that have been slightly rebranded as the Vx Evolution. The terminals are being marketed under this evolution tag as being proven, advanced and evolved. What that boils down to is a new look with some upgrades to a line of terminals that have a history of working and working well.

VeriFone lauds the Nine Advantages of the Proven Vx Platform:

  • The Verix system that the terminals use has a decade of proven use.
  • The terminals maximize communication, speed and flexibility, support value-added transactions and deliver multi-app capability that essentially enables applications to securely co-exist on the same device.
  • A seamless transition for the next generation of the line, letting you continue to run the hundreds of existing applications that work on Verix.
  • The worldwide use and support for the popular Vx platform.
  • The lack of obstacles for platform switching, making it quick and easy to get started on a Vx platform terminal if you switch from another brand.
  • The Vx series of devices is idea for virtually any vertical market or end-use scenario.
  • The enhanced toolkit, clear guidelines and helpful documentation let users quickly build solutions based on Vx Evolution’s core technologies and capabilities.
  • The intuitive user interface helps the Vx platform get deployed quickly.
  • The ARM RealView Developer Suite (RVDS) 4.0 Complier helps you compile your applications with the Verix eVo Toolkit.

 

You can review those advantages in a downloadable PDF found here.

The Other Two Benefits of Vx

VeriFone also is lauding two other advantages for its Vx Evolution of terminals: speed and security.

The Need for Speed

According to VeriFone, the Vx Evolution delivers secure payment processing eight times faster than its competition. It claims it can do this with a superior single processor that outperforms dual processors that competitors use. Using the metric of MIPS –– Million Instructions Per Second –– this graphic shows how VeriFone’s 500 MIPS ARM 11 processor works:

Essentially what VeriFone is saying is that competitors use a 450 MIPS processor to run applications and a second 50 MIPS processor to handle critical security tasks. They claim this slows down secure transactions to 50 MIPS. But VeriFone, with its Vx Evolution brand, utilizes a built-in, integrated security processor. It’s running at 500 MIPS for everything –– applications and security.

You can fully review VeriFone’s documentation on speed by downloading a PDF about it here.

Staying up to Date on Security

The next advantage VeriFone is lauding its Vx Evolution brand with is security. This is of particular interest to The Official Merchant Services Blog because we’ve written in the past about PCI Security Standards. In fact, we took a close look at a study by Verizon that showed 79% of merchants surveyed were not fully compliant with PCI DSS standards.

Host Merchant Services offers a free PCI analysis for merchants and makes PCI Compliance a priority for its merchants. Which is why the Vx Evolution brand is noteworthy.

According to VeriFone their Full Spectrum Security package –– which is standard with all of its Vx terminals in the platform –– gets their terminals up to PCI PED 2.0 standards. So Host Merchant Services, in its push to keep all of its merchants compliant year in and year out, embraces the Vx platform of terminals that are stamped with the PCI PED 2.0 Approved seal.

At a time when many merchants are having issues maintaining the old PCI security standards, the VeriFone terminals are stepping up their game and making it easier for merchants to maintain the new PCI compliance standards. This lets Host Merchant Services merchants stay compliant moving forward and gives HMS a leg up in its initiative for quick, easy, and worry-free PCI Compliance.

You can read more about the security benefits of Vx Evolution by downloading a PDF here.

To Be Continued …

In the next part of this series, we’re going to look at the terminals themselves and see how they apply those Nine Advantages VeriFone has lauded.

In the meantime, what do you think of this branding? Have you used any Vx terminals? In the past? In the present? Let us know.