Tag Archives: small businesses

About Mobile Payment Processing

Mobile Payment Processing

In modern business, those businesses without a mobile device card reader are missing out on substantial income. Anyone who sells merchandise or services on site will benefit from mobile payment processing through a card reader attachment. Customers are currently paying via mobile devices at a rate of $240 billion annually, and this figure is expected to increase substantially in the coming years.

Landscapers, caterers, repairmen, or anyone who deals with customers outside of their shop or office will benefit from a mobile device payment system. The system is perfect for those attending trade shows or other networking functions.

Cards vs. Cash or Check

Due to the ballooning use of credit cards and debit cards, people do not carry cash like they did in the past. Customers are more likely to spend more with a credit or debit card, because they have immediate access to more resources than the cash they have on hand. Checks must be deposited and there must be sufficient funds for the check to clear. The physical trip to the bank, as well as waiting for the check to clear, takes time and resources away from the business owner.

On the other hand, mobile payment processing insures immediate payment from the customer. The money is electronically deposited into the business owner’s account. An email receipt can be sent directly to the customer for payment. There is an immediate electronic record of the transaction for the merchant.

Initial Investment for Mobile Payment Processing is Small

Some are hesitant because they believe there is large start-up costs or expensive equipment to purchase. Most likely, the small business already has the equipment needed. All it takes is an iPhone or Android smartphone. There is no expensive or bulky card reader to carry around. The reading device is provided free of charge to the merchant.A small device attaches directly to the phone, and an app is downloaded into the phone. The merchant is then ready to accept mobile payments. All the equipment used can be attached to the merchant’s belt. The service is compatible with both iPhone and android software and can be used with all types of mobile calling services, including Wi-Fi, 3G and 4G networks.A reputable mobile processing service will provide state of the art security for the transaction, ensuring proper encryption of the process. The system can be argued to be safer than carrying large amounts of cash or checks on the merchant’s person.

Costs of Mobile Processing

The merchant pays a small percentage of the payment for the cost of the service, often less than 3% of the payment. The small percentage per transaction far outweighs the lost income the merchant suffers. Increased sales means increased profits. Without the cost of equipment purchases, the small fees for the service become even more attractive.

There is no longer any reason for the mobile merchant to remain in 20th century technology for payment processing. Adding another function to their iPhone or Android allows them to use state of the art technology at little cost.

How Do Restaurant Credit Card Transactions Work?

For restaurant customers, credit card transactions allow you to pay for your meal easily and without much effort. You present your card to your server or cashier, who charges you accordingly. A gratuity is either added automatically, usually for large parties, or you write in how much you want to leave as a tip along with your signature. Within the next couple of days, your account will show a debit in the amount of your total purchase.

How Do Restaurant Credit Card Transactions Work for the Restaurant?

For the restaurant, the process is a little bit more complicated. After your card has been swiped and the total amount of your food and drink bill has been entered, someone on staff must manually enter tip information. At the end of the shift or day, someone at the restaurant, typically a manager or owner, will run a report and confirm the accuracy of the day’s credit card billing data. Once the information has been confirmed, he or she will send that information to the merchant that provides credit card processing for the restaurant.

What Is a Merchant?

The merchant — the company that does the credit card processing — acts just like a bank, so no other banks are involved in the transactions. The merchant receives the money for any purchases made by cardholders electronically, and it pays businesses like restaurants by depositing the money that it’s collected directly into the bank account of the business in the same way people receive paychecks via direct deposit. Because merchants behave like banks, they have capital on hand to pay businesses in the event there is a delay in receiving funds electronically from a credit card company. The merchant takes out any fees before depositing money into the business’s account.

What Does the Merchant Do?

Once this information has been sent to the merchant, it takes the funds from your credit or debit card and deposits those funds into the account of the restaurant owner or company. This usually occurs the next day although it may take longer. The amount of money that gets debited and deposited is based entirely on what gets entered into the credit card processing machine by an employee of the restaurant, which is why mistakes can sometimes occur.

How Do Restaurant Credit Card Transactions Work When There’s a Mistake?

If there’s a mistake at the time the card gets swiped, the restaurant staff can correct it relatively quickly by simply voiding the sale or issuing you a refund. A voided sale will not show up on your statement, but a refund will show up as two separate transactions—a charge and a refund. Because two transactions do actually occur, the money may get debited from your account and then refunded days later by your credit card company.

Noticing a Mistake on Your Statement

If you notice a mistake on your statement, first talk to the restaurant and find out if they made a mistake in billing. While you can dispute the charge through your credit card company, it may be faster and easier to work with the restaurant directly. If there was a genuine mistake, they can still issue you a refund that will be applied to your account much faster than if you had disputed the charge through your credit card company.

Continue Next Article – How Payment Gateways Work  >

Small Business Saturday: Nov. 24th

Today, the Official Merchant Services Blog shines a light on a little known holiday that falls between Black Friday, and Cyber Monday called Small Business Saturday.

Since Host Merchant Services has many small businesses in its customer base, we wanted to take a moment to spotlight this newer day of shopping focus and frenzy. This is the third year that American Express is promoting Small Business Saturday, which encourages consumers to shop from small, local businesses on Nov. 24.

The Basics

First of all, what is Small Business Saturday? It is a shopping holiday created by American Express, held on the Saturday after Thanksgiving during one of the busiest shopping periods of the year. It’s not that old. It was first celebrated on November 27, 2010. Small Business Saturday is designed to be a counterpart to Black Friday and Cyber Monday –– which feature big box retail and e-commerce stores respectively. Small Business Saturday encourages holiday shoppers to patronize smaller, local retail businesses.

Benefits For Consumers

The most basic perk to the Small Business Saturday campaign is that it gives money back to consumers for shopping at local small businesses. As defined by American Express at their Small Business Saturday Page here“You can receive a one-time $25 statement credit when you register any eligible American Express® Card and use that Card to make a purchase of $25 or more at a small business on November 24, 2012.”

Benefits For Merchants

A survey by American Express found 93% of consumers believe shopping at small businesses is important, and are backing that sentiment up by spending about a third of their discretionary income at local small businesses. This prompted AMEX to initiate the campaign in the first place. And if you are a small business merchant, AMEX is going the extra mile to get you involved in the perks and promotions of this holiday.

Even if you are a late-comer to this event, there is still quite a lot of value to be had from participating in Small Business Saturday. The $25 credit program applies no matter what else you do. But there’s also these amazing resources still available:

  • From AMEX you can get free in-store signage, and a free online marketing kit.
  • AMEX also offers a free personalized ad, which geo-targets potential customers
  • You can use AMEX’s Go Social app to create mobile-based deals for your American Express card-wielding customers.
  • A joint venture from Google and YouTube offers up My Business Story which lets you create custom videos using YouTube’s editing tool to entice your customers.
  • For inspiration, you can even view some Small Business Saturday Success Stories on American Express’s website.

Too Early To Tell?

So what do you think? Will Small Business Saturday catch on? Cyber Monday seems to be gaining some traction, fueled by the rapid growth in online shopping and e-commerce, and standing on the precipice of a predicted boom in mobile payment business. Black Friday is still going strong, with big chains like Toys”R”Us and BestBuy fueling it year in and year out. Is there room for Small Business Saturday? Are you a small business merchant and have you participated in this event last year? Will you be doing it this year? Feel free to share you thoughts and insights on this bold campaign from AMEX.