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Restaurants Turn To Technology To Offset Labor Shortage

People are looking to return to restaurants these days, as vaccination rates are rising and infection rates are dropping. People want to get back to the restaurants that they enjoyed before the start of the pandemic. Restaurants are also being allowed to operate at a greater capacity, plus curfews have been lifted throughout the country. 

There’s also a problem, many restaurants are struggling to find employees. As demand rises, restaurant owners are looking to find new workers who can handle the demand. Many old employees at these restaurants might have moved on to different jobs during the pandemic. Some people who might have been available for work have also entered different work fields. The fact that so many entities are currently hiring at the same time is also making things a challenge for businesses to manage.

Restaurant owners are using technology to help them stay operational and to overcome some of the issues that have come about surrounding the current dining labor shortage. Many of these efforts come from things that they had started doing as dining areas had been shut down and businesses could not handle anything other than delivery or carry-out service.

Working With Delivery Partners

One way how restaurants are staying afloat amid labor shortages entails linking their ordering apps with different third-party services. Restaurants are producing apps that can connect with food delivery services or with general ordering platforms. They can upload their menus online and accept different payments through these sources. They can also forward delivery information to people who work for third-party services. The work available here makes it easier for restaurants to stay active and functional.

Delivery service providers could be useful for reaching people who might not be willing to reach a physical restaurant. While people might be comfortable going to in-person dining environments, that doesn’t mean every single person will feel confident about what’s open.

Finding Other People

Those who might not already have jobs and are not actively looking for anything new could also benefit from what restaurants are offering. Restaurants are bringing in temporary workers who have other jobs to help them manage many operations in their spare time. The work is about getting some extra income on the side, although it could lead to further employment opportunities for those who might especially be interested in what is being offered at a place.

Restaurants can bring in temporary workers who can handle many tasks, like taking orders and sending them out online. They could also pick up and deliver food as necessary. The cooking staff at a restaurant will continue to produce the foods, while the temporary workers will be there to deliver the products as necessary.

Hiring Analysis Is Critical

Some additional hiring analysis functions can also help restaurants bring in new workers. One example of how tech is helping dining establishments find new employees is through the Landed app. Landed is a new program that helps restaurants and other businesses find people who upload videos of themselves explaining what makes them ideal employees. A business can review each candidate on the app and analyze them based on things like their communication skills, when they are available to work, and many other factors of value.

Paradox is another hiring analysis program to review. Paradox is a text message-based system that screens applicants and plans interviews by text message. The system can help identify candidates who sign up for the service based on their skills, when they are open, and their locations. The smart assistant on the Paradox program will schedule interviews with employees by text, making it easier for restaurants to communicate with possible hires sooner and easier.

Kiosks May Also Work

Self-serve kiosks may also help in some situations. It may be easier for restaurants to bring in specific employees who focus more on food preparation and to avoid having to hire attendants if they use kiosks. A kiosk allows the customer to review a menu through a digital platform. The customer can then select what foods one wants to order and pay for their purchase through the platform.

Kiosks are useful for how they give the customer more control over one’s order. They also reduce the risk of order errors. Employers will appreciate how kiosks reduce the need to hire more people, plus they are often cheaper to operate.

Other Ways For Taking Orders

Restaurants that might not be willing to bring in a new wait staff are also finding it easy for them to take orders through technology. In addition to online orders through a website or mobile device, customers can also use call-ahead services. These may entail people contacting a person in the kitchen or another person who might work a register. The system allows a customer to pick up something when one arrives at the restaurant. The customer could also bring the food home, or that person might enjoy a dine-in experience if one prefers. But the effort will not require as much staff to keep it working.

The Rise of the Ghost Kitchen

One other interesting tech-related development to explore entails ghost kitchens. A ghost kitchen is a delivery-only restaurant that delivers foods to people without there being a customer-facing presence. The customer orders food for delivery on a website or app, and the ghost kitchen worker brings the food out at a time of the customer’s choosing. The system provides a unique approach for ordering, plus it is a more cost-effective solution for handling food. Ghost kitchens are more likely to appear in urban areas, although the concept could prove more interesting to some urban areas.

Whether it entails focusing on digital efforts or using new means for finding employees, restaurants are finding ways to get around hiring obstacles. Restaurants will continue to be in demand as time progresses, so the need to use the best materials for work will be critical to success.

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Restaurant Trends for 2021 – How Restaurants will Succeed

COVID-19 has changed the way restaurants operate in a big way. In some states, they still aren’t fully operating, which leaves restaurants thinking outside the box longer than they ever thought necessary.

2021 looks like it will shape up much how 2020 ended, which means restaurant owners must continue being creative and figuring out ways to make the most of their business as it is right now.

Top Restaurant Trends for 2021

Focusing on Take-Out, Delivery, and Contactless Payments

No one knows when restaurants will open again (for indoor seating). This means all business owners must rely on take-out and delivery. Anything they can make contactless (including payments) is what will bring in the customers. Curbside delivery, online payments, and as little contact as possible are what will bring the business.

Creating a Brand for Themselves

Restaurants shouldn’t rely on just the food that they serve, but on the brand, they want to create. Think about what audience you serve. What are their pain points? What do you offer that helps them? That’s the brand you want to focus on and portray to your audience to bring in more business.

Providing Healthy Foods

Everyone loves to eat out (or order in), but today’s consumer is health conscious. You’ll still have those who love their favorite comfort foods, but including at least a few healthy foods on the menu will cater to a larger crowd.

Pop-Ups and Special Menus

Restaurants today are getting with the times and realizing many of their services may be short-lived. For example, if they can open for in-person dining, it may be for a short period. So instead, they think outside the box and have specials and limited opportunity pop-ups that bring a sense of urgency and excitement.

Online Reservations

Today consumers have to make reservations for just about everything, including any type of dining. The days of popping into a restaurant when you feel like are gone. Merchants need to adopt an easy reservation method, of which online reservations is the easiest. Whether you have a mobile app or just a website, enabling customers to reserve their time easily brings in more business.

Provide Quick Dining Opportunities

Anything you can do to make the diner’s experience contactless will take you far in 2021. Diners want to get in and get out. This includes when they’re taking the food to go. Self-service kiosks and contactless payments (online) let customers come in, get their food, and leave with little to no contact with others.

2021 is all about staying healthy. From serving healthy foods, ensuring the utmost safety precautions, and offering contactless opportunities for ordering, paying, and picking up food is important.

No one knows when the pandemic will end, but restaurants can stay strong by implementing the trends consumers want to see and that makes them feel safe. As we continue to navigate our new normal, it’s time to adapt to what’s in front of you and give your audience what they need to remain loyal.

Frequently Asked Questions

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Restaurants Feeling the Negative Effects of the Pandemic as Winter Approaches

More than 100,000 restaurants have closed since the start of the pandemic and as many as 40% of restaurant owners don’t think their restaurant will make it through the winter if things continue the way they are going according to the National Restaurant Association.

The pandemic isn’t just affecting independent restaurants either. Chain restaurants are just as much at risk as the smaller establishments.

Costs aren’t any Lower

A big part of the problem is not only that sales are down, but costs are just as high as they were before. In fact, some restaurants state their labor costs exceed their pre-pandemic level because of the stricter measures put in place to ensure everyone’s safety.

Relief isn’t Coming

Another big part of the problem is the lack of relief. While the restaurant industry is grateful for the relief they received, it’s not enough to keep them going. They’ve waited as long as they could and now with the winter months upon us and outdoor dining nearly impossible in many areas of the country, more restaurants will hurt in a big way.

More Workers will be Furloughed or Laid Off

The restaurant industry fully expects to have to lay off or furlough even more workers during the winter months. With most restaurants restricted to curbside pickup and delivery, there is a much lower need for employees in the restaurant. Beyond a few kitchen staff and one or two front-of-the-house employees, restaurants can’t afford to keep others on staff for much longer if they want to try to stay in business.

Most restaurants are running at less than 80% of their normal staffing levels and many other restaurants had to pull back even further.

A Bleak Outlook

Restaurants have a bleak outlook for the winter and even the spring months. Even the restaurants that are making it right now have a meager outlook for the future. Only 6% of restaurant owners think things will get better for them by March.

What can Restaurants Do?

Right now without more relief, there isn’t much restaurant owners can do but try their best. They can offer new services, foods, and market their curbside and delivery services, but beyond that, their hands are tied.

They have little money to do much else and have to preserve what they have so they can keep their doors open and potentially keep some staff working.

It’s a bitter pill to swallow for the entire country. No restaurants in any state are doing well right now. Everyone is just getting by, but with the winter coming, everyone can’t help but worry about what comes next.

Who will be the next restaurant to close? Will the government pull through in time to save more restaurants during their time of need? Only time, patience, and a lot of thinking outside of the box will tell what the future holds for our restaurant industry.