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iPhone and NFC issues

The iPhone and NFC issues [2023 Update]

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Apple’s Latest iPhone 5S and iPhone 5C Lack NFC Support, Market Setback Expected

The iPhone and NFC issues can lead to a market setback. The sphere of influence of the iPhone apparently extends into industries that develop products for mobile payments. Mobile credit card processing and various merchant services, including various point-of-sale applications, are also influenced by Apple’s decisions. The close relationship between these technologies is most visible in the market for mobile payments.

Specifically, there is a lack of near-field communication, or NFC, support inside the iPhone 5. The absence of this capacity could delay the standardization and adaptation of associated applications. This restriction is already creating waves, which are rippling throughout Western Europe as well as North America; however, Asian markets are not expected to sustain any substantial impact.

Apple’s main competitors fully embrace NFC technology, and the mobile credit card processing market is also doing very well. This situation certainly begs the question: Is this a part of a larger marketing strategy, or did Apple simply drop the ball when developing compatibility for merchant services?

Facilitating mobile credit card processing and other instant transactions does not constitute small potatoes, so it is worth taking a closer look at the situation.

iPhone and NFC issues – Motives and Methods

iPhone and NFC issues - Motives and Methods

Two items seem to be present and capable of driving the decision to scrap the addition of NFC compatibility within the iPhone. First, it is possible that Apple might be attempting to undercut certain competitors. Since these products are targeted at initiating a new method for making fast and secure mobile payments, there could also be a conflict of interest lurking in the background.

Apple could also be attempting to establish a position of influence in the market for merchant services by changing the company tune only when outcry for their support reaches a high point. In addition, Apple has elected to develop the iPhone technology by using iBeacon, which employs similar transmission functions, but it is done via Bluetooth Low Energy or BLE.

Analysts observe that this single decision could put certain product developments for processing mobile payments behind for at least two years. Retailers have certainly responded by delaying their financial commitments for relevant point-of-sale devices and supporting products.

Since several alternatives to NFC are already in development, it seems like a stretch of the imagination to assume that this move is indeed strategic or even deliberate. Perhaps Apple is simply unresponsive to the various market dynamics created by its key decisions; however, this decision could also be motivated by its desire to control the technology and shift market dynamics with iBeacon. Only time will reveal the details.

About NFC

About NFC

One remarkable technological innovation that has transformed our interaction with devices is NFC! Abbreviated as Near Field Communication NFC has gained attention in years, particularly in the realm of ecommerce business. So, what exactly is NFC? How does it work its enchantment?

What is NFC?

NFC, also known as Near Field Communication is a technology that enables devices to communicate and share information within distances. It works on the principle, of Bluetooth and Wi-Fi connections by utilizing radio frequency waves. However, what makes NFC unique is its ability to establish a connection by bringing two devices close together.

Unlike communication methods that require complicated setup processes or pairing codes, NFC allows for seamless interaction with just a tap or touch. This convenience has made NFC widely popular across applications such as payments, ticketing systems, smart home automation, and data transfer between smartphones.

One of the features of NFC is its compatibility with existing infrastructures. Many modern smartphones already come equipped with an integrated NFC chip that enables users to make payments using wallets like Apple Pay or Google Wallet. Additionally, businesses can utilize NFC-enabled point-of-sale terminals for transactions without the need for cash or physical cards.

NFC tags are another aspect of this technology. These small adhesive stickers can be programmed with instructions such as launching apps connecting to Wi-Fi networks or even triggering actions, on your device when tapped against them.

NFC is a way of communicating that makes it easier for devices to connect through close interactions. Its flexibility and user-friendly nature make it a valuable tool, for improving user experiences in industries and everyday situations alike.

Use Of NFC

One of the applications of NFC is for making mobile payments. With a tap of your smartphone or smartwatch, you can conveniently and securely make purchases at stores and restaurants without having to take out your wallet.

Another purpose of NFC is to transfer data between devices. By touching two devices together you can easily share photos, videos, contacts, and more. No need for cables or complicated setup processes.

NFC also finds its usefulness in access control systems. Imagine the convenience of entering your office building or hotel room by tapping your phone on a reader. This eliminates the need for keys or swipe cards. Provides a seamless experience.

Moreover, NFC tags have the ability to automate tasks on your device. For instance, you can program an NFC tag in your car to automatically launch navigation apps or enable Bluetooth connectivity with a tap using your phone.

In addition, to these applications, NFC technology is also being incorporated into marketing strategies. Brands are leveraging this technology to offer engaging interactions, for their customers through posters and product packaging. These interactive elements can activate content when touched with a device that supports Near Field Communication (NFC).

As demonstrated by these examples Near Field Communication has a range of applications, in our lives. It enables us to make payments share files, access buildings, and even enhance marketing initiatives. The potential seems limitless!

How Does NFC Interact With My Device?

How Does NFC Interact With My Device?

When you tap your smartphone against another NFC-enabled device like a payment terminal or another phone the two devices establish a connection. This connection enables them to exchange information without any delay.

The interaction between your device and the NFC-enabled one happens because of fields. When the devices come close to each other their antennas generate these fields that facilitate communication between them.

Once the connection is established data can be transferred between the two devices. This could include making payments at stores or sharing files like photos and videos between smartphones.

One of the things about NFC is its simplicity. There’s no need, for setups or passwords – just a simple tap is all it takes to initiate communication.

It’s worth noting that both devices involved in an NFC transaction must have hardware and software for it to work correctly. Fortunately, most modern smartphones already come equipped with NFC capabilities.

NFC interacts with your device by utilizing fields generated by antennas. It makes things easier, such, as paying and sharing files by creating connections, between devices that work together with a simple tap. So the time you come across that NFC” symbol on a device you’ll have an understanding of its functionality!

Know more about NFC here.

NFC loyalty down by contact for Google [2023 Update]

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Google Wallet dropped NFC Loyalty Points and Gift Cards

Google recently announced fundamental changes to its Google Wallet service. On August 21, Google Wallet stopped supporting NFC redemption for gift cards and merchant loyalty points. In these competitive times, more and more businesses have come to rely on loyalty programs to spur consumer activity. By simplifying the point-of-sale experience, NFC payments are supposed to optimize loyalty programs for mobile shoppers. The new changes to Google Wallet may make some companies rethink joining Google’s bold experiment in merchant services.

Though Google says it is looking for new ways to process loyalty and gift cards, no details are available as of yet. Nor has Google revealed a specific reason for scaling back its mobile wallet service. Furthermore, this newest change caps a string of high-profile personnel shuffles and policy changes for Google Wallet. In the wake of embarrassing security issues, Google discontinued its virtual prepaid debit cards last year. Since prepaid cards are gaining popularity very quickly, Google’s move inspired curiosity and controversy alike. In May, many observers were startled by the sudden departure of Osama Bedier, the vice president and public face of Google Wallet.

The story of Google Wallet demonstrates the complex pitfalls of pushing technological innovation in merchant services. For years, Google has boosted NFC technology as a game-changer for the mobile wallet industry. Though the company remains officially committed to NFC-enabled point-of-sale transactions, the changing dynamics of Google Wallet could herald future troubles for the payment system. In 2013, the public is increasingly worried about privacy and security issues. As details emerge about corporate involvement in NSA snooping and surveillance, many are wondering if Google is fully committed to safeguarding customer data. For many, these concerns may overshadow and obscure the security advantages of Google’s NFC-powered transactions.

Deeply invested in NFC technology, Google’s course is innovative yet arguably too experimental for many companies. Even forward-thinking carriers and vendors have limits to their adaptability. If Google Wallet’s limited market share is any indication, many smaller merchants are still unsure about the practicality of adopting NFC payments.

NFC Taking Too Long?

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When I first started writing for this website, and The Official Merchant Services Blog, a topic I was both fascinated with and completely astounded by was Near Field Communication (NFC). It seems fitting that on the eve of the National Football League’s 2012-2013 season debut — a rare Wedensday Night Football game — which features a gridiron battle between the Dallas Cowboys and New York Giants, two mainstays of the National Football Conference (NFC), that I would once again be tackling the topic of NFC. The first time I saw the acronym I thought it was talking about football.

It wasn’t.

It was talking about technology that was poised to revolutionize payment processing and make everyone’s phone their wallet. We were going to be radically transformed from a cashless society relying on plastic cards with magnetic stripes into a cashless society relying on waving around your smartphone at registers and terminals who pick up your signal and magically charge your account. One swipe of the phone, and no hassle whatsoever, as Near Field Communication did all of the talking back and forth between devices while you figured out what you were going to buy next.

But over the past couple of years, the dominance of NFC has pretty much mirrored the Dallas Cowboys own dominance of the NFC in which they play. A lot of hype, but not a lot of tangible financial results. The biggest proponent of NFC has been Google Wallet, but another giant of the NFC industry-in-waiting has been Isis. Just like the NFL season, Isis — the mobile-payment joint venture backed by AT&T Inc., Verizon Wireless and T-Mobile USA Inc. — is poised to get underway in September too.

VeriFone Systems Inc., a maker of payment terminals that Host Merchant Services offers for free to qualifying merchants that sign up with them, is working on the Isis project. Chief Executive Officer Doug Bergeron said in an interview with Bloomberg that VeriFone is preparing to introduce Isis in Salt Lake City and Austin, Texas.

Isis had initially planned to roll out its NFC-based mobile payment service in the first half of 2012. The joint venture tweaked its strategy last year, opting to use credit-card companies to handle transactions rather than the carriers themselves. This shift has taken time to implement because its been focused on ensuring payments can be made securely — the single biggest fear that consumers have voiced about mobile payments.

Are You Ready for some Mobile?

So now that Isis is on the cusp of kicking off NFC-fueled mobile payments in select areas, is this validation for the technology? It doesn’t seem that way. Google Wallet’s NFC-integration still hasn’t come to my local shopping areas. But many other mobile payment options have. I can and have bought movie tickets on my phone. This was done using the QR-Code technology which seems to have had a quicker integration into the U.S. Economy at large. It was something that many companies were already using for their marketing so utilizing the technology to work for payments was faster as it relied on infrastructure already in place, and consumer fears of security were lower since consumers had already opted in with the codes.

Toss Square’s partnership with Starbucks and PayPal’s partnership with Discover into the mix and it seems like the Mobile Payments industry has decided it wants to score an industry-wide touchdown with or without the help of NFC. In fact, Devindra Hardaware suggests in a column for VentureBeat that the industry could still make use of the ideas in NFC, but completely bypass the ground game entirely by going with an aerial assault guaranteed to score big with consumers: “There’s still plenty of room for mobile wallets to disrupt the way we pay — just look at the Pay with Square with app, which lets merchants charge you just based on your name and face. In many cases, you won’t even need to pull your phone out of your pocket.”

Keepin’ it Mobile

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Today The Official Merchant Services Blog brings an update on Mobile Payment Technology.

The Mobile Payments Technology sector has been the topic of overt optimism for quite some time now. We’ve reported multiple times that industry analysts have predicted large gains in Mobile Payments profits over the short- and long-term future. Our article from 2011 showcased three different research groups and their take on the successful future they felt was in store for Mobile Payments.

More pieces of that predictive puzzle have been falling into place. According to a mobile payments survey conducted by IDC Financial Insights, mobile payments use in the United States has doubled. The May 2012 study looked closely at emerging pay method technologies and discovered that 33 percent of respondents had used their devices for mobile payments at least once.

IDC’s practice director, Aaron McPherson, told QRCode Press that “Based on our results, we expect to see continued growth in open-loop prepaid cards and mobile payments next year, and believe that the improvements being offered in electronic-bill delivery will break electronic-bill presentment and payment out of its doldrums as well.”

The Next Big Affirmation for Mobile Payments

Visa is convinced new payment tech, including mobile payments, are definitely the trend of the future — so much so that the card association giant is poised to showcase the power of the future in the spotlight of the 2012 Olympic Games in London. One of the new technologies Visa is thrusting into the public eye at the Olympics is EMV Chip Cards — something we highlighted back in February. Visa is heavily invested in Smart Card technology so it’s no surprise the company is using its Olympic Games partnership to point some attention at its EMV efforts. But right alongside that EMV push, Visa is also Mobile Payment Technology as a safe and convenient payment option for consumers throughout the London games.

Jim McCarthy, Head of Products at Visa Inc., said “This summer we will be demonstrating the future of payments in London – a future where most consumers will rely on mobile devices, tablets and PCs to manage their daily financial lives.” Visa’s Olympics marketing push for the future of Mobile includes:

  • Visa Mobile Payments and Services: A limited edition of the Samsung GALAXY S III, Samsung’s Olympic Games Phone during the London 2012 Games, will be provided to Visa sponsored athletes and trialists. The device will feature an Olympic-branded version of Visa’s mobile payment application, Visa payWave. To make purchases, consumers simply select the Visa icon on the Samsung device and hold the phone to a contactless payment terminal to pay.
  • Visa Mobile Prepaid: During the London 2012 Games, Visa Inc. will also showcase its newest product – Visa Mobile Prepaid – the first mobile-based Visa product providing consumers in developing countries a payment account that offers Visa’s high standards of security, reliability and global interoperability. By accessing their Visa Mobile Prepaid account on their mobile phone, consumers can send and receive international remittances, pay bills, top-up wireless minutes, and access Visa ATMs.

Setting New Standards

Looking at last year and then at this year’s statistics, Mobile Payments are doing their best to meet the bold predictions analysts have lined up for the future. The sector is growing rapidly and consumers in both the U.S. and around the world are embracing the convenience that the technology brings to their shopping habits. Juniper Research, a company that specializes in the identification and appraisal of high growth opportunities in various mobile telecommunications and applications sectors, put out a publication on July 5, 2011, titled “Mobile Payment Strategies.” Juniper predicted worldwide mobile spending would jump from $240 billion in 2011 to $670 billion in 2015.

Well Juniper is back with a new forecast that focuses on Near Field Communication (NFC) and this study predicts that in just five years the NFC Mobile Payments market will will exponentially increase and eventually exceed $180 billion — a whopping seven times what it is today. The study forecasts that one in four people from Western Europe and the United States will use NFC as a payment mechanism by 2017.

Juniper cites last year as a turning point for NFC payments and suggests that major consolidation of the technology is the impetus for the predicted growth in the market as consistent standards and protocols will help fuel rapid growth and assuage the security concerns of consumers. Juniper says that in 2011 major technology infrastructure standards were finalized within the NFC Mobile Payments market so that many mobile network operators committed to the market and NFC payment pilots from both mobile operators and financial institutions transitioned to commercial service. And the research firm pointed to NFC-enabled smartphone models being announced by almost all handset manufacturers and Google as a key factor for igniting interest in the mobile payment usage in the U.S.

“This is a critical time for the NFC retail payments market,” said report co-author Dr. Windsor Holden. “Despite the significant progress being made today, the full potential of the market can only be fulfilled if all ecosystem players are equally committed and mobile wallet consortia remain in place.”

Merchant Services 2012 Events

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2012 is heating up and the payment processing industry is getting things moving. Today The Official Merchant Services Blog reports on a major event that just happened, and brings you all the details on a major event that is coming up in the credit card processing industry.

What You May Have Missed

The GSMA Mobile World Congress just took place in Barcelona, Spain. The event is the combination of the world’s largest exhibition for the mobile industry and a conference featuring prominent Chief Executives representing mobile operators, device manufacturers, technology providers, vendors and content owners from across the world. It ran from February 27 to March 1 and featured a lot of push from Android devices — including the latest and greatest gadgets and apps from the Samsung Galaxy brand. But VeriFone, the credit card transaction terminal making company that Host Merchant Services provides free equipment for its customers from, also dropped a major announcement at the event.

This press release, carrying a byline directly from their event booth at the Mobile World Congress, states VeriFone announced: “The PAYMEDIA Universal Acceptance Platform (UAP), a complete suite of services and software that enables Mobile Network Operators (MNOs) to manage mobile wallet acceptance at merchant systems.”

This is VeriFone’s mobile payment system. The UAP is designed for mobile-network operators to offer merchants to accept digitall walled applications. Customers with Near Field Communications (NFC)smartphones with digital wallets will pay for items by tapping their phone near an NFC-enabled terminal. VeriFone offers the MX800 and MX900 series terminals to their Tier 1 retailers (merchants with annual sales exceeding $1 billion). These terminals were already usable with the NFC App Manager VeriFone created for the Google Wallet Trial. So UAP is one step forward for VeriFone giving them the ability to run mobile payments through their own branded applications and their own customers.

This is an interesting devleopment in light of the NFC problems Google and Google Wallet were facing recently. This shows that the allure of Mobile Payments is still very strong for companies. The predictions still center around billions and billions of dollars worth of growth in the next few years. So companies are still making major moves to tap into mobile payment solutions such as NFC.

The testing of NFC, however, still continues to be limited. As VeriFone demonstrates, it’s still not ready for the majority of merchants. Tier 1 merchants give a good testbed based on the volume of transactions, but the technology still isn’t being tested heavily in the rest of the marketplace. So the standard knock against NFC still exists: The majority of consumers are still hesitant to accept the payment method due to security concerns. Analysts continue to predict Mobile Payments will explode and the sector will boom, but consumer acceptance still remains an obstacle.

VeriFone states in their press release that they have a plan to address consumer acceptance. “The missing element in MNO’s mobile wallet plans has been the lack of focus on how to provision, integrate and manage wallet and value-added acceptance apps at merchants’ systems,” said Paul Rasori, VeriFone senior vice president of marketing. “VeriFone’s PAYMEDIA UAP bridges that gap in the NFC ecosystem by managing the complexities of mobile commerce acceptance and ensuring a seamless buying experience no matter what wallet, app or program consumers bring to stores.”

  • For more information about VeriFone’s UAP, click here.
  • For more information about the rest of the Mobile World Congress, this blog gives a decent recap.

What Is Coming Up

While you may have missed the Mobile World Congress in Barcelona, fear not — The ETA Annual Meeting and Expo is coming up. From April 17 to 19 the most diverse and comprehensive conference in the payments industry will rock Mandalay Bay Las Vegas. This year’s show brings together more than 3,500 payments professionals and suppliers to the industry for three days annually to provide peer-led education, networking, and one-of-a-kind partnership opportunities. Whether you want to learn more about the payments industry, showcase a new product, or are in the market for a new partner or channel opportunity, you will find everyone and everything at the 2012 ETA Annual Meeting & Expo, from merchant acquirers, financial institutions, payments processors, and alternative payment providers to value-added resellers, prepaid companies, and merchant sales teams. Some of the highlights for this year’s extravaganza include:

  • Opening General Session Keynote Speaker: Guy Kawasaki: Tech industry legend and the original Mac evangelist, Kawasaki will share his irreverent approaches to innovation. Learn how to create your own successful innovations, and. . . generate revenue.
  • 2012 Political Analysis: Charles E. Cook, Jr.: Cook, widely regarded as one of the nation’s leading authorities on US elections and political trends, will provide insight into the upcoming US elections. As an authority on policy-making and politics in Washington, Cook’s perspective on the 2012 political and legislative environment promises to be especially insightful as it relates to the unique challenges and concerns of our industry.
  • Educational SUPER Sessions: If you want to move from ordinary to extraordinary you need the latest and most complete information. Take a deep dive into these four fundamental industry topics at this year’s meeting: Sales, Technology / Products, Regulatory Issues and Social Commerce.

For more information about the expo visit this link.

E-Commerce uses Mobile Payments and Near Field Communications as new Merchant Services Solutions

Payment Processing Changes and How They Effect Small Businesses

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It used to be one of the big decisions a small business had to make was whether or not to accept credit cards. But with E-commerce booming and consumers continually reaching for plastic instead of paper for their transactions, that decision has pretty much been made for small businesses. They have to accept some form of card payment as fewer people carry cash. However, the technology for payment processing is advancing at a high rate right now. And many studies predict mobile payments are on the verge of transforming the way people pay for things even more than before. The future of payment processing is ripe for change.

The Current Payment Processing Landscape At A Glance

Merchant Services, by its very nature, is an industry that for the most part seeks to work unnoticed by the consumer. The companies performing this service, which can be explained here in this Host Merchant Services infographic, tend to make their money off of percentages of a penny. Transaction by transaction those percentages grow into pennies, and as volume increases even further those pennies increase into dollars.

A lot of small business owners have horror stories about their payment processors because a really common practice that companies in the industry started to do to each other to compete better, was to boost the expenses from those transactions, and those percentages of pennies, with hidden fees and contractual obligations.

It got so bad that federal legislation, in the form of the Durbin Amendment, was passed as a way to combat debit card swipe fees. Host Merchant Services is already tracking the effects of those changes in a series right here on the Official Merchant Services Blog.

Changing the Game

But that’s not the only way the game is changing. Some companies, like Host Merchant Services, see the opportunity being created by the old standard. So HMS shines light on hidden fees, cuts away the fat from these agreements and HMS even goes so far as to not hold its merchants to contracts or termination fees.  Many of the features you find at Host Merchant Services are designed specifically to appeal to small business owners. A service oriented Merchant Services solution that lets the merchant know exactly what they are paying on their statement.

Technology Adds its Own Wrinkle

Beyond just what Host Merchant Services is doing to change the model for Merchant Services Providers, the industry is being shaped by advances in technology, specifically the potential for profits from mobile payments. Small Business Owners are starting to find the convenience of being able to process a payment anywhere can give them more flexibility to reach their customers. And so the companies developing the technology for these mobile payments are racing to reach the market with their ideas and advances.

Square Up  –  In 2009 the Co-Founder of Twitter, Jack Dorsey, introduced a breakthrough device that allows both individuals and businesses to swipe and process credit cards directly on their iPhone or Android phone. While Square was not the first company to do this, what set them apart was their fee structure and their lack of a contract. Square has no contract, does not have any monthly fees and only charges when a card is swiped or keyed in. They currently charge 2.75% of the transaction for each swiped card. This is their big selling point because Square lets small businesses that did not have the resources prior to begin accepting credit cards. This is appealing to small businesses with low or inconsistent volume that would normally be burdened by the heavy costs associated with setting up a merchant account.

Google Wallet  – On the other side of the payment world there is Google, who partnered with Citibank to create a new product called Google Wallet. This new mobile payment technology allows consumers to attach a credit card number to an embedded near-field communications (NFC) chip in their Android phone. This in turn gives that person the ability to make payments by swiping their mobile phone next to a chip reader.

NFC technology has been around for about a decade, and is still being tested in target market areas. Google Wallet will be tested first in New York City and Google hopes to roll it out for the rest of the country in 2012. Host Merchant Services noted this previously in an article.

HMSPay  – Host Merchant Services offers its own mobile payment solution, HMSPay. This is similar to Square in that it’s a device that attaches to an iPhone. And its big selling point is that it adheres to HMS’ standards of service and savings. Merchants who use it are able to get ultra-competitive rates that let small businesses take credit cards without being overwhelmed by hidden fees and other excesses found in the Merchant Services industry.