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Trending … Social Gifting [2023 Update]

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The Official Merchant Services Blog keeps its finger on the pulse of e-commerce, and today we’re giving you the scoop on the latest hot trend … Social Gifting.

What is Social Gifting?

Social Gifting is the activity where consumers on social media channels like Facebook can individually, or in groups, purchase gifts for their friends. Virtual Gifting, or the act of giving someone a gift through an app or a website, was covered right here on November 2, 2011. In our Virtual Gifting Blog we had these prophetic words to say about the activity: “As smartphones ingrain themselves more and more into our society, virtual gifting is going to become a much more commonplace activity. Driving the strength of e-commerce higher and higher. “

The Virtual Gifting Blog was a follow up to the November 1, 2011 blog entry on Mobile Gift Cards. We explained how the process of mobile gift cards works: “The standard way Mobile Gift Cards are designed to work is: The card is sent via email, Facebook or text. The recipient is notified that he or she has a Gift Card, and can take their smartphone into the store and use it immediately. The store clerk simply scans a bar code from the recipient’s phone, and the card is applied to the balance.”

The two key points to take from The Official Merchant Services Blog’s 2011 coverage are:

  • We recognized this trend as being on the cutting edge last year and have been staying ahead of the technology curve effectively.
  • Social Gifting is just the latest mutation in the process, adding in the social media and group aspect to virtual gift technology.

Wrapp That Gavel Up, B!

What prompted Social Gifting to get kicked up a notch in media coverage is that Swedish start-up Wrapp launched a U.S. version of its application with 15 high-profile merchants including H&M, Gap and Sephora. Wrapp takes the form of a mobile application for iOS or Android that you download and then connect to your Facebook account. Once you download the app, you can send gifts or promotional gift cards to people within your network. There is also a Web version of the application.

Since Wrapp launched its first app in November 2011, nearly 180,000 people have used it to give their Facebook friends more than 1.5 million free promotional gift cards for nearly 60 major retailers, according to the company’s background information.

The Pros and Cons

Wrapp cites its biggest strength is that the practice of social gifting often results in sales much larger than the original gift — each sale averages 4 times to 6 times the value. That’s an alluring idea that many retailers will find an attractive marketing tool. But there are some serious concerns about the trend as retailers still feel burned by the rise of the spammy empire that is “the daily deal.”

Groupon and its legion of imitators have helped undermine prices for some businesses (especially small ones) and downright burned others, when the businesses couldn’t keep up with the opportunistic one-time customers they acquired through the big one-time deals that trended in 2011. That has many people gun-shy in terms of social gifting, since the daily deal empire was also built through social media outlets like Facebook and Twitter.

This blog titled “Social Gifting: Helping or Hurting Business?” from techzone360 delves into the negative impact Social Gifting could have. The key criticism is made here: “As it turns out, the overwhelming majority of recipients make sure not to go a penny over the budget of the gift cards – which also isn’t very out of line or unreasonable either. The major flaw in this system is with the mom and pop stores. Sure, everyone wants a lot of business – how else would they make money? But when 500 people come swarming into a business that’s only prepared to deal with 10 or 15 customers at a time, things can get messy.”

But Wrapp CEO Hjalmar Winbladh told smartplanet.com in this blog: “You and I get to give our friends free gifts and promotional cards from great retailers, the gifts we give are stored in our friends’ phones so they’re always with them when they want to buy something they really want, and the merchants get a proven customer acquisition and retention platform built on Wrapp’s friend-to-friend marketing for conducting performance-based campaigns.”

The Full List

The company is comprised of executives that are big players in the retail and social media sectors.  The folks who founded Wrapp are: COO Carl Fritjofsson who was a strategy advisor to Groupon.se; CTO Andreas Ehn was Spotify’s first chief technology officer. The aforementioned Winbladh previously co-founded a mobile software company in Sweden called Sendit, which was acquired by Microsoft in 1999. Wrapp’s chairman, Fabian Månsson, is the former CEO of H&M and Eddie Bauer. In January, the company raised $10.5 million in Series A funding from Greylock Partners and Atomico. And LinkedIn founder Reid Hoffman is on the board of directors, along with Skype founder Niklas Zennström.

The full list of 15 retailers included in Wrapp’s U.S. service are:

  • Björn Borg – designer underwear
  • Brooklyn Industries – innovative designer clothes for men and women
  • Fab – daily design inspirations and sales
  • GANT – American sportswear with a European touch
  • Gap – casual, optimistic, American style
  • H&M – family fashion and quality at the best price
  • Happy Socks – designer socks online
  • Rovio Entertainment – creator of the globally successful Angry Birds franchise
  • Sephora – unparalleled beauty paradise of makeup, skincare, fragrances, hair care and more
  • SpaFinder Wellness – feel-good possibilities from massage to yoga, Pilates and fitness classes
  • The Wall Street Journal – the country’s largest newspaper and leading business publication
  • Threadless – amazing graphic tees from a global community of designers
  • Warby Parker – eyewear with a purpose
  • Wayfair – furniture, lighting, cookware, and more for the home
  • WeSC – street style clothing and accessories

Debit, Merchants and Durbin

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Today The Official Merchant Services Blog jumps feet first into an update on everyone’s favorite payment processing industry-focused legislation, the Durbin Amendment. We’ve covered the topic extensively since the blog began. You can read the Host Merchant Services in-depth and official analysis of the legislations itself by CLICKING HERE.

The legislation took effect October 1, 2011. With May beginning its seventh month of officially being on the books, some studies on its impact are starting to come to light.

CardHub’s Interchange Fee Study

According to a study released by Card Hub, the Durbin amendment will cost big banks $8.06 billion and smaller banks $329.4 million on an annual basis. The study, FOUND HERE, also notes in its 2012 impact assessment that the interchange fees charged by large banks (those with more than $10 billion in total assets) have decreased significantly since the Federal Reserve’s interchange fee cap took effect – falling 59.3% for signature transactions and 32.4% for PIN transactions.

The CardHub study is a work in progress and has been updated multiple times with new information as the Durbin Amendment made its way through Congress and ultimately took effect on October 1, 2011. On May 1, 2012 the Federal Reserve for the first time announced hard data on the law’s practical effect, and Card Hub’s 2012 Impact Study concluded that the law has ended up costing banks almost $8.4 billion on an annual basis.

Speaking of the Fed …

The Federal Reserve released statistics on May 1 summarizing the Durbin Amendment’s actual affect on the banking industry through the first six month’s of the law’s existence. The central bank found that in those six months of Durbin’s controversial cap on debit swipe fees being in place, banks subject to the cap saw their average fees drop by 45 percent. This makes some very simple mathematical sense when you consider that prior to Durbin the average fee was 43 cents per transaction, and Durbin itself set a hard cap of 21 cents and 5 basis points — essentially coming out to a 24 cents per transaction upper limit. The only wiggle room on the entire process is found in small banks, who are not subject to the hard cap, but those banks, according to the CardHub study only account for 15 percent of the total market share, so their variance will only have a small impact on the data. And as noted in the Federal Reserve’s data, small banks have held steady with their interchange fees on swipe debit, keeping them at the pre-Durbin height of 43 cents per transaction average.

S&P Releases a Study As Well

Standard and Poor’s released its Durbin Amendment Impact study as well, titling it “U.S. Banks are Changing Their Strategies to Mitigate The Financial Impact Of The Durbin Amendment.”

You can read the study at THIS LINK HERE. The basics of the study echo much of what Host Merchant Services‘ analysis predicted last year.

Essentially banks are going to make up the loss incurred by the hard cap in other areas. They are already well on their way to cutting out special programs and offers such as free checking and subsequently raising fees and instituting new fees into their services throughout their bank’s offerings. In short, banks simply moved the fees to other things consumers have to pay for.

The study concludes: “The Durbin Amendment has affected the financial industry in a number of ways, but perhaps not in the ways legislators intended. The benefits to consumers seem largely negligible as banks have sought other ways to generate revenue or cut services.”

Fuel is the Fire

Added to the 6-month impact studies, the Durbin Amendment also popped up into the news at the end of April due to a bold claim made by the Electronic Payments Coalition: Gas retailers were pocketing $1 billion in windfall from the Durbin Amendment and not passing any savings on to consumers. The math behind this claim is not nearly as direct as the headlines made it out to be. So follow along on this. According to the EPC:

  1. The Durbin amendment to Dodd-Frank legislation has seen interchange rates slashed by about 70% for debit card payments for fuel.
  2. With high gas prices likely to play a major role in this year’s presidential elections, the EPC commissioned research from Phoenix Marketing International on the prevalence of debit card use at the pump.
  3. A poll of 5166 consumers shows that 36% of all payments for fuel are made with a debit card – half of all non-cash transactions. The debit card share of both transactions and dollars is higher than any other payment method.
  4. With US Energy Information Administration figures showing that nearly 134 billion gallons of gas were sold in 2011, this means that approximately 48 billion gallons were purchased using debit, claims the EPC.
  5. Yet, despite the $1 billion a year this gives merchants “there continues to be no evidence that retailers are passing along savings,” according to the EPC.

That’s a bit of a leap. Using data from about 5,200 people in a poll and then tying it into the full figures from the US Energy Information Administration on fuel consumption ties two pieces of data together in a relationship that is not a direct connection.

CLICK HERE to view the full Phoenix Marketing Report.

Not so Fast

The National Association of Convenience Stores (NACS) and the Petroleum Marketers Association of America (PMAA) strongly condemned the findings of the EPC report. Both organizations claim the data is seriously flawed.

The NACS replied to the EPC report in multiple media outlets, stating the EPC the study is based on simple arithmetic that shows a lack of understanding about what causes high fuel prices and whether retailers even profit from them. NACS spokesman Jeff Lenard said: “When prices rise, retailers usually cut margins because they want to remain price competitive even if their wholesale costs increased. Data from OPIS shows that the average national markup (gross margin) for gas was 13.0 cents per gallon over the first quarter of the year. We estimate that expenses to sell gas are around 15 cents per gallon, so average retailers experienced an entire quarter where they lost money selling gas.”

Lenard also cited the NACS Fuels Report for 2012 as showing consumer price sensitivity with gas purchases, saying that consumers are aware of discounts and have used them. You can read that Fuels Report at THIS LINK HERE.

In Conclusion

Six months into the Durbin Amendment things are shaping up much like Host Merchant Services predicted. The legislation remains controversial, but that is largely due to the way the legislation was written with large enough loopholes for the banks to easily adjust to the restrictions of the reform. The gas price gouging story seems more sensational sizzle than quantitative substance. Proving that gas prices remain a hot button political talking point in election years, but the whole issue, to us here at Host Merchant Services, seems to be blown out of proportion when you consider that credit cards get used at the pump and they are not subject to any reform legislation currently.

Visa’s Ups and Downs

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The Official Merchant Services Blog takes a look at Visa’s wild ride between May 2 and May 3. In the midst of a very active first quarter of 2012, Visa’s earnings report came in. The San Francisco based credit card giant then took a ride on a roller coaster in the span of two days after the report was released.

The Up Vote

The company had good news to report on May 2: Visa said Wednesday that its profit for the first three months of the year was up 30 percent from the year before, primarily because credit card use rose in the United States and overseas. Bloomberg broke down some key statistics from the report in their story here: “The company said Americans rang up 12 percent more on their charge cards for the quarter. Debit card use grew by only 4 percent to $284 million, however, the slowest growth in a year.”

So the boost in Visa profits is tied to an increase in the use of credit cards in the first three months of the year. But it appears the Durbin Amendment, financial reform legislation designed to address problems with swipe debit fees, has slowed down debit card use. As the Bloomberg article reports, the Durbin Amendment appears to be having an impact on profits: “Banks have eliminated some debit card rewards programs since October, when the government limited the fees banks can charge stores for card transactions.”

The profit breakdown for the quarter paints a very rosy picture. Visa’s net income was $1.3 billion, or $1.60 per share. Wall Street was expecting $1.51. Revenue rose 15 percent to $2.6 billion. Wall Street was expecting $2.48 billion.

The Down Turn

And then the roller coaster ride took a dip. Bloomberg reported the next day, May 3, that Visa stock took a decline based on the details of a U.S. Antitrust Probe into Visa’s Debit Strategy. The article states: “Visa Inc., the payments network that has lost market share amid new debit-card rules, slid as much as 4.5 percent in extended trading after disclosing a U.S. antitrust probe into the firm’s pricing and strategy.”

Visa adjusted the network’s fee structure to defend its leading market share after the Durbin Amendment took effect in October. On March 13, the U.S. Justice Department’s antitrust division issued a civil investigative demand asking for information about Visa’s debit strategy. Bloomberg quotes Visa Chief Executive Officer Joseph W. Saunders as saying in a conference call: “We are confident our actions are appropriate and that our response to the DOJ supports that.”

According to Saunders Visa has received four other requests for information from the Justice Department since 2007, and all have been resolved with Visa’s full cooperation.

The Durbin Factor

The Visa news comes after recent announcement from MasterCard, which stated that their own first-quarter profit increased 21 percent to $682 million. Like Visa, MasterCard’s profits also beat Wall Street estimates.

Speculation suggests that the hard cap on Debit Card Swipe fees imposed by the Durbin Amendment from October 2011 may have helped MasterCard take some market share away from Visa. MasterCard has been winning deals to handle processing of debit transactions according to the company’s Chief Financial Officer Martina Hund-Mejean.

Bloomberg quotes Hund Mejean as saying in a conference call to analysts: “In every quarter we’re going after business very surgically and opportunistically. You can see those results in our numbers.”

And according to Tien-tsin Huang, a JP Morgan Chase & Co. analyst in a May 1 research note, Bank of America Corp. — the biggest debit-card issuer and catalyst of post-Durbin media frenzy — switched to MasterCard.

Visa’s Fees Bite Back

Visa changed its debit-card fees in April, creating new fees like the Fixed Acquirer Network Fee (FANF) in an attempt to create incentives for merchants to route more transactions on the company’s network. The fees, which had been variable were broken into various components. To read more about those fees, you can CLICK HERE to see Host Merchant Services‘ own coverage of the April fees. The Bloomberg article suggests that Bank of America switched to MasterCard in reaction to the new Visa fees and MasterCard’s own surgical strike against Visa’s market share.

Internet Security

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Security is one of the defining internet issues of this decade.  While there is not one distinct body of law that governs a company’s rights and responsibilities, there are methods to prioritize compliance efforts.  This issue is relatively unique to the internet space since the laws and regulations that apply come from many different areas.  In recent years the Federal Trade Commission (FTC) has taken an increasingly prominent role in responding to these problems.  In addition, almost every state has some sort of law that at least requires reporting of unauthorized disclosure of information.  Indeed many state laws, particularly Massachusetts and California, go substantially beyond simple breach disclosure and mitigation.

Host Merchant Services is located in Delaware. The Delaware Security Breach Notification Law can be reviewed in its entirety at This Link.

While many agencies, such as the SEC, have regulations that address security issues in the industries they regulate, the FTC is the agency primarily tasked with addressing internet security issues.  The FTC has the authority to prosecute companies and individuals who engage in deceptive trade practices.  The best way to determine the enforcement priorities of the FTC is to look at recent enforcement actions.  These actions have focused on the “locked door” problem:  Many companies focus on the number of locks they’ve placed on the door to data, as opposed to making sure these doors do not become unlocked over time.

Sloppy security practices are an issue that the FTC has said is simply screaming for regulatory and enforcement activity.

Time and time again, the FTC has stated that companies must have procedures in place to ensure that their businesses are secure, to detect security vulnerabilities, and inform customers and, if necessary,  regulators, when unauthorized disclosures are discovered.  To avoid FTC action, internet businesses need to shift some of their security thinking and strategy from high profile areas to basic security and process control schemes.  This could involve redeploying resources from traditional security screening measures (such as trying to breach firewalls) to creating change control processes, training staff on quality control and ensuring that vendors actually meet the security standards you need — and that they profess to have.

It is a bit trickier to generalize about state security statutes.  That said, most state laws have relatively similar goals to their federal counterparts.  As an initial matter you should ensure that your entire “ecosystem” has the same, or similar, breach definitions.  Doing so avoids gaps that lead to misinformation and failure to comply with breach definitions set out in your state laws.  A second component of general compliance is to create both internal and external notification plans.  Your internal plan should create a system where both employees and vendors are alerted to a possible breach.  External plans should contain at a minimum a statement of what is known about the breach, mitigation efforts, a contact point, and future steps you are taking regarding the breach.  You should identify which information will be excluded from these notification efforts because of confidentiality or other restrictions.

A final component of a state compliance plan is to anticipate how you will fold in state regulators and law enforcement entities.  At a minimum, these will be agencies in the state in which you are located, but may, in some instances, include regulatory agencies in other states.  It is important not to play hide-the-ball and simply fail to provide the regulatory and law enforcement notifications required by law.  In making these notifications, you should involve your attorney to determine how much information you are required to disclose, and methods of protecting your company from litigation.

For More Information

For more legal information you can visit my site:

David Snead’s Home Page

Merchant Services Document Download Graphic

To learn more about PCI Compliance, Host Merchant Services offers these resources:

PCI Compliance FAQ

Merchant Services Document Download Graphic

PCI Compliance Guide

Merchant Services Document Download Graphic

Disclaimer:  Legal decisions must be made based on your unique situation. Please consult with an attorney prior to making decisions based on this post.

Industry Terms: Chargeback

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This is the latest installment in The Official Merchant Services Blog’s Knowledge Base effort. Well we want to make the payment processing industry’s terms and buzzwords clear. We want to remove any and all confusion merchants might have about how the industry works. Host Merchant Services promises: the company delivers personal service and clarity. So we’re going to take some time to explain how everything works. This ongoing series is where we define industry related terms and slowly build up a knowledge base and as we get more and more of these completed, we’ll collect them in our resource archive for quick and easy access. Today’s term is:

Chargeback

Chargeback typically refers to the act of returning funds to a consumer. The action is forcibly initiated by the issuing bank of the card used by a consumer to settle a debt. Essentially what happens is a consumer disputes a transaction, and the credit card company’s bank responds by taking the money back from the Merchant and returning it to the consumer.

Customers dispute charges to their credit card usually when goods or services are not delivered within the specified time frame, goods received are damaged, or the purchase was not authorized by the credit card holder — the latter being the most common reason for a chargeback.

The chargeback mechanism exists primarily for consumer protection. To start a chargeback a consumer will contact their credit card company and ask for a chargeback. The dispute process then begins. During the dispute process he merchant will have to provide proof they rendered service properly. If the merchant can’t provide sufficient evidence, the credit card company debits the transaction amount from the merchant’s account and credits it to the consumer’s account. Additionally, the credit card company charges the merchant a chargeback fee as a penalty.

With each chargeback the issuer selects and submits a numeric reason code. This feedback can help the merchant and acquirer diagnose errors  and improve customer satisfaction. The code also helps the merchant better investigate the transaction in order to find proof during the Dispute Process. Reason codes vary by bank network, but fall in four general categories:

  • Technical: Expired authorization, non-sufficient funds, or bank processing error.
  • Clerical: Duplicate billing, incorrect amount billed, or refund never issued.
  • Quality: Consumer claims to have never received the goods as promised at the time of purchase.
  • Fraud: Consumer claims they did not authorize the purchase or identity theft.

 

For transactions where the original invoice was signed by the consumer, the merchant may dispute a chargeback with the assistance of the merchant’s acquiring bank. The acquirer and issuer mediate in the dispute process, following rules set forth by the corresponding bank network or card association. If the acquirer prevails in the dispute, the funds are returned to the acquirer, and then to the merchant.

The merchant’s acquiring bank accepts the risk that the merchant will remain solvent over time, and thus has an incentive to take a keen interest in the merchant’s products and business practices. Reducing consumer chargebacks is crucial to this endeavor. To encourage compliance, acquirers may charge merchants a penalty for each chargeback received. Payment service providers, such as PayPal, have a similar policy. In addition, Visa and MasterCard may levy severe fines against acquiring banks that retain merchants with high chargeback frequency. Acquirers typically pass such fines directly to the merchant. Merchants whose ratios stray too far out of compliance may trigger card association fines of $100 or more per chargeback.

For More Information

To find out more about Chargebacks and to gain some Chargeback Tips, be sure to CLICK HERE and read The Official Merchant Services Blog entry from January 9, 2012.

VexxHost Partnership

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One constant struggle that we’ve seen with our customers is the ability to perform credit card transactions on their website.  While there are plenty of credit card processing companies in the market, it always seems like you need a degree in finance in order to understand all the fees involved, not to mention the plethora of documentation to go through.

Host Merchant Services Partner VexxHost LogoIt may also seem that a lot of the times, the credit card providers’ interests are not aligned with those of the merchant.  While a business has to operate with the interest of making profits through offering a service, however, it is important to draw the line and understand the limit of what a company should charge for to maintain a good relationship with their customers.

As a company, we were extremely happy to partner and work with Host Merchant Services.  When we were initially approached and presented with the opportunity that Host Merchant Services presents for their customers, it was undeniable that HMS works with their customer’s best interests.

All of our existing and new web hosting customers are now eligible for a $75 voucher that will cover their credit card processing fees, which means that all of VEXXHOST customers can now get started and offer payments via credit card either on their online e-commerce website or even in their store, as Host Merchant Services is not limited to online credit card processing.

From small things like having no contracts or any hidden fees up to the important details such as a locked-in lifetime rate that will never change and free equipment (such as terminals and supplies) for customers that do offline credit card processing. Host Merchant Services always goes to make sure that the customer is getting the best treatment they can possibly get.

We really hope that this partnership is equally beneficial, allowing our customers to leverage HostMerchantServices to process their credit cards online, if not start offering it now.  VEXXHOST customers can get started by simply clicking the “Merchant Account” icon from their cPanel control panel to get started!

mobile payment

Mobile Payments [2023 Update]

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A payment processing related story setting the blogosphere on fire right now is this study by Pew from their PewInternet and American Life Project that suggests that mobile payments — and swiping your phone to pay for things when you shop — will be the standard by 2020.

There’s been a wide variety of takes throughout the media on this study. It interests us here at The Official Merchant Services Blog because the future of mobile payments and mobile payment processing are topics we’ve been focusing on since our very beginnings.

  • First there was our infographic sharing an expansive look at Mobile Payments for the next couple of years.
  • Then there was our article offering tips for dealing with Mobile Payments.
  • Then there was our breakdown of three separate research firms and their predictions for Mobile Payments over the course of the next couple of years.
  • Beyond the articles, we also covered Mobile Payments in the blog here. We took a look through the Magic 8-Ball to see what was in store for Mobile Payments on October 18, 2011. Then on October 25, 2011, we asked the question Are Smartphones the Credit Cards of the Future? On January 23, 2012, we once again tried to peer into the future with Mobile Payments: 2012 and Beyond. On February 7 we examined the impact that Visa’s commitment to EMV chip cards could have on Mobile Payments. And on February 15, with the advent of spring training in the air, we took a silly take on the future of Mobile Payments, comparing it to the movie A League of Their Own.

The recurring theme in each of our articles and blogs: The future. All of the commentary, all of the studies, all of the research, and all of the stories released about Mobile Payments focus on the rise of Mobile Payments in the future. Just like this latest media blitz. Though the big difference this time is instead of Mobile Payments by 2014 or 2015, it’s looking further ahead … to 2020.

The Study Itself

You can download a PDF of the Study Here.

According to PewInternet itself, “The survey results are based on a non-random, opt-in, online sample of 1,021 Internet experts and other Internet users, recruited via email invitation, Twitter or Facebook from the Pew Research Center’s Internet & American Life Project and the Imagining the Internet Center at Elon University.  Since the data are based on a non-random sample, a margin of error cannot be computed, and the results are not projectable to any population other than the experts in this sample.”

The bottom line of the survey according to Pew is that within the next decade, smart-device swiping will have gained mainstream acceptance as a method of payment and could largely replace cash and credit cards for most online and in-store purchases by smartphone and tablet owners.

The media took that and ran with it …

Different Takes on the Same Story

One publication, Tech News World took the stance that Tech Leaders See Smartphones Replacing Credit Cards, Cash. The lead-in to their story reads: “Consumers may soon be able to leave home without pretty much anything but their smartphones and be confident they can pay their restaurant tabs or make purchases at stores without a hitch. There are still a few issues to resolve before mobile payments become ubiquitous, but a new survey suggests those hurdles will largely be cleared within the next eight years.”

Using the same source, though, Tricia Duryee wrote for AllThingsD that Mobile Payments Won’t Replace Cash or Credit for Another Decade, with a lead that reads: “It will take another eight years for cash and credit cards to be replaced almost completely by smartphones.”

Two different publications processing the exact same information from Pew and its survey, yet saying two very different things.

Venture Beat took a more straightforward approach, citing the statistics and headlining that 65% of Experts say Most People Will Adopt Mobile Payments by 2020. The story there focuses more on the numbers than the impact statement of replacing cash and credit. We particularly liked their lead as it asked an engaging question that sums up the whole Mobile Payments issue succinctly: “There’s no doubt that mobile payments are generating plenty of hype among the tech community, but how long will it be until they go mainstream?”

That’s essentially what the topic boils down to. Will it go mainstream? Predictions keep suggesting yes it will. Tech industry leaders keep pushing their companies toward this technology. And figures from this past holiday shopping season demonstrated a huge increase in mobile payment business. Seeking Alpha reported that mobile payment business increased 500% on Black Friday 2011 when compared to Black Friday 2010. There was definite movement in the industry, but the big number percentages cited by Seeking Alpha don’t tell the whole story. Mobile Payments are still a tiny piece of the consumer pie, nowhere near as big as online shopping or paying with credit cards, debit cards and even cash. The movement was big and noticeable but the percentages also act as a reminder that the totals are still very small compared to the other options.

Same Old Same Old

The study is fascinating, so if you have a chance definitely download the PDF linked above. And we’re happy to add it to our arsenal of indicators that the tech industry expects and wants big things from Mobile Payment Technology. But it’s still the same message that we covered with our Magic 8-Ball.

Mobile payments haven’t taken off as quickly as predictions suggest they should be. The Juniper study we covered in The Official Merchant Services Blog sets things in four years in the future. This Pew study sets things four years after that. So the boom is still very much capable of happening. But the same two things are holding Mobile Payments back in this country in 2012 that held them back in 2011:

  1. The technology isn’t developed fully yet.
  2. Security issues scare consumers.

The technology is sort of all over the place right now. You have a variety of different ways to process a mobile payment. And the biggest competitors in the industry (Google, PayPal, Amazon.com, MasterCard, Amex, Visa) are all still racing to outdevelop each other. Google Wallet is still not fully there yet. Near Field Communication (NFC)  is still only being tested on a small scale in the United States. The phenomenon simply hasn’t taken root.

And there’s the security concerns. People are already worried about credit card hacks, phishing scams and the security of their transactions with plastic or with online transactions. PCI Compliance is a hot button issue, especially in light of Global’s security breach this year as well as a 2011 DigiNotar Hack. So technology like NFC where people just wave their cell phone at a scanner make people nervous about how secure the transaction really is. And of course it was already shown this year at a security conference that the Square device from Square Up could be hacked and used to steal credit card information.

Chips Versus the NFC

And finally, let’s not forget that while Visa is heavily invested in the future of Mobile Payments, Visa’s hoping that the added security that the chip technology provides will overcome that obstacle and finally tap them into the billions of dollars of revenue that Mobile Payments are predicted to have in the coming years. Stephanie Ericksen, head of authentication product integration at Visa Inc. told Credit.com, “Since announcing our roadmap last year, we have seen strong interest among U.S. issuers large and small to invest in chip technology, as today’s milestone shows.”

So EMV and smart-chip technology, which has the edge in security, could be realized long before 2020.

Hand Inserting Credit Card To A Pos Terminal Payment Terminal Flat Design Vector 64931018

A is for Acquirer

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We’ve been working hard the past 7 months at The Official Merchant Services Blog to offer our readers a knowledge base — a place to come frequently to get clear and useful information about the payment processing industry. But we’re always looking to take things a step further. We want to offer more information and be even more helpful. I was recently inspired by this article over at UniBul’s Credit Card Blog which offers a definition of 21 confusing payment processing terms. Credit Card Processing has a lot of buzzwords that get used. This type of technical or industry language can sometimes make understanding statements very difficult for merchants.

Well we want to make these terms clear and remove the confusion. This is part of the ongoing service Host Merchant Services promises: the company delivers personal service and clarity. So we’re going to take some time to explain how everything works. This is going to be an ongoing series where we define industry related terms and slowly build up a knowledge base. We’ll start with the same term that kicked off the UniBul blog. But our coverage is going to go a bit deeper than just a definition. We’ll provide a little extra context. And as we get more and more of these completed, we’ll collect them in our resource archive for quick and easy access.

Hand Inserting Credit Card To A Pos Terminal Payment Terminal Flat Design Vector 64931018

Acquirer

An acquiring bank (or acquirer) is the bank or financial institution that processes credit and or debit card payments for products or services for a merchant. The term acquirer indicates that the financial institution accepts or acquires credit card transactions from the card-issuing banks within an association. The best known (credit) card Associations are Visa, MasterCard, American Express, Discover, Diners Club, JCB and China UnionPay.

An acquirer is contacted to authorize a credit card or debit purchase. The acquirer will either approve or decline the debit or credit card purchase amount. If approved the acquirer will then settle the transaction by placing the funds into the seller’s account.

Every time you use your credit or debit card you are using the services of an acquirer. An Acquirer will charge a monthly and/or a per transaction fee to the stores or merchants to facilitate transactions. Acquirers need to be licensed with credit card companies, such as Visa or MasterCard.

To get a better understanding of how payment processing works, you can view this infographic.