Tag Archives: e commerce solutions

Customized E-Commerce

The Official Merchant Services Blog switches its focus today back to e-commerce. After the boom in mobile phone usage this past weekend from Black Friday on through Cyber Monday, it’s becoming increasingly clear that smartphones and mobile internet users are becoming very important parts of the  e-commerce industry. As such, businesses that utilize e-commerce need to consider including the mobile phone element in their online shopping capability.

This increase in the importance of mobile usage –– most notably mobile payments –– is leading many e-commerce businesses to develop mobile apps. These mobile apps let those businesses customize their service and stay in touch with their consumers who prefer to connect via mobile networks. The trend is moving e-commerce mobile solutions away from the traditional Wireless Application Protocol (WAP) sites. That’s a paradigm shift in the industry. E-commerce businesses are developing and designing their own applications –– or at the very least branding their own versions of mobile apps.

Applications Over Surfing

E-commerce leaders are finding out that users prefer using a mobile application instead of going to a business through their mobile phone’s web interface. This article from The Hindu Business Line quotes Amarjit Batra of OLX.in as saying: “We found users more comfortable in having a mobile application than opting for mobile web search or using WAP sites.”

This change in e-commerce puts an emphasis on having payment gateways accessible across different mobile platforms. To put it simply, a business with a mobile payment aspect to its e-commerce presence needs to have a mobile payment system compatible with Android, iPhone and Blackberry.

Host Merchant Services is staying ahead of this curve, offering a series of customizable e-commerce solutions to its merchants. Included in that package are mobile payment services apps that work on both iPhone and Android. HMS keeps its options flexible so that its merchants can tap into the rapid growth in mobile payments.

Mobile is Key to E-Commerce

This growth is looking like a trend for businesses in the burgeoning mobile payments market. Juniper Research is often cited as predicting the Mobile Payment Industry is going to blossom from a $240 billion industry to a $670 billion industry by 2015. This makes it very helpful for businesses to recognize consumer behavior in terms of their mobile device usage. Google Analytics provides a great free source of tracking for e-commerce merchants to monitor traffic from mobile devices. That’s a great first step for a business to determine what kind of mobile payment option or customization might be needed for the e-commerce a merchant is already doing. At least get an indication if there is a need for mobile payments or a customized and branded mobile app for your business.

The move towards individual businesses dabbling in their own branded app development also extends from the fluid nature of the industry as it grows and evolves. With so many different companies –– Google, PayPal, Visa to name some of the giants –– all coming up with their own variation on mobile payments, the flexibility to customize and brand their own version of mobile payment services is extremely important for all players involved in the process. This includes merchants themselves as well as merchant services providers.

Stitching it all Together

Besides just crossing platforms between the major mobile carriers, the applications being developed need to integrate web services and payment options into the solution. Essentially the goal is to make e-commerce seamless for mobile users as well as internet users. The whole range of potential business needs to be taken into account with a business’ e-commerce package. And that’s why the focus is on customization.

Sachin Singhal, e-commerce expert for Naaptol, underscores this in the Business Line article when he told them: “A mobile app is more user-friendly than having a WAP site. However, integrating the payment window with it makes the application complete.”

Host Merchant Services has been aware of this trend from its beginning. And that’s why the company offers powerful tools to its merchants that help them complete this integration –– giving them an across the board e-commerce solution that caters to mobile users and internet surfers alike. HMSPay and HMSExpress are both important elements that allow the company to capitalize on this trend and give online businesses the flexibility they need to cater to the huge growth happening in mobile payment sector.

Payment Gateways: How They Help Your Business

The Official Merchant Services Blog delves into Payment Gateways today. We’re going to examine the pros that exist for businesses in using Payment Gateways to establish an online business presence and accept online payments. We also detail some of the basic questions you want to ask yourself about e-commerce, why you want an e-commerce presence for your business, and how much the two Host Merchant Services Payment Gateway options cost.

Why Do I Want To Start Collecting Online Payments In the First Place?

The easiest answer is that it opens up a new market for you and improves your cash-flow.

Online payments give you the ability to accept credit cards through a Payment Gateway itself, or through a third-party add-on, without a lot of trouble or delay. Your clients can pay you quickly with a credit card transaction and the money is in your bank fast.

This increases your cash-flow. You no longer need to wait for a physical check to show up in the mail, then spend time depositing that check in the bank, and then waiting days for the check to clear before you can access the money.

Accepting online payments also opens your business up to a wider potential customer base. Beyond just the local draw your brick and mortar business can attract, the ability to set up an effective e-commerce business lets you reach out to customers far away. Online shopping, especially as we close in on the holiday shopping season, is booming. And virtual shopping options for your website (e-commerce solutions) all hinge on having a way to process payments through your website. In short, to cash in on the online shopping potential your business has, you need a payment gateway in place to process those transactions.

Also, accepting online payments allows you the ability to charge your client’s credit card on a recurring basis (for monthly, quarterly or annual services). This process can be automated, making recurring revenue streams a reliable and predictable source of income.

What are the Costs of Using Payment Gateways?

Most Payment Gateways charge a base monthly fee as well as a “discount rate” for each sale (usually 2-4% of the sale). Monthly fees are generally charged for premium options that can include added support, personal branding for your business and other miscellaneous functions.

Host Merchant Services offers two basic Payment Gateway options: Authorize.net, and HMSExpress. Authorize.net, which is one of the three largest Payment Gateways offered, costs HMS Merchants a base fee of $10.00 a month and 5 cents per transaction. HMSExpress, the new virtual terminal solution that HMS offers, costs its merchants $10 a month and has no added fees for individual transactions.

When analyzing your options, you want to balance the costs of the services against the additional value these services bring to you and your business. One basic way to evaluate the cost of even having a payment gateway is: What is it worth to you to get paid faster for online transactions than you do for check transactions? What is it worth to your business to be able to process more transactions during the holiday season because you can attract business from all over the country?

Questions like that are what you have to consider when you decide if you want your business to transition to an online one. In our next part of the series, we’re going to get into the details of how Payment Gateways work and see what other questions you have to consider when trying to decide which Payment Gateway to use.

 

Advantages of Online Credit Card Processing

The e-commerce industry’s existence hinges on thriving and healthy online credit card processing. People who own businesses today utilize online payment gateways and online credit card processing because of an increasing number of consumers that shop online and own credit cards. Here are some points outlining the advantages of obtaining online credit card services like those you can find at Host Merchant Services: Continue reading