Tag Archives: commerce industry

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Big Tech Earnings Reveal Big Ideas For What’s Next In Commerce

Some of the top entities in Big Tech recently released their latest earnings reports. Amazon, Google, Microsoft, Apple, and Facebook all performed beyond what analysts predicted. Analysts also predict these earnings reports will highlight a greater emphasis on commerce soon. All of these entities have distinct plans for what they will do with their investments.

Ongoing Growth For Amazon

It is no surprise that Amazon is still growing in prominence. Amazon saw about half its revenue come from product sales. The company’s revenue rose by nearly a third to about $57.5 billion this past quarter. The company’s service portfolio also saw a 50 percent increase in revenue to $51 billion in the past quarter. The service portfolio includes Prime Video subscriptions and Amazon ad sales.

But Amazon Web Services saw a drop in its operating income in the first quarter. AWS had $4.2 billion in operating income, which is less than the 75 percent profit burden it had last year. But AWS’ income is still significant enough to make a substantial difference in how the business operates.

Amazon is expecting further growth, although its growth rate in the second quarter will likely slow by about a quarter. Amazon will still be raking in money, as it will likely see operating profits of at least $4 billion in that period.

The development comes as Amazon prepares for a significant transition. Founder and CEO Jeff Bezos will be departing from his position this summer, but he will remain an executive chairman with the company. AWS CEO Andy Jassy will replace Bezos as the company’s CEO. Whether there will be any other surprise announcements from Amazon remains uncertain, but Bezos’ influence will likely remain a constant at the company.

Amazon’s growth is no surprise, as the company continues to be a strong force in today’s economy. Amazon has been a company that people rely on for many reasons. The possible new things that Amazon will have to offer and its next innovations will be worth spotting, especially as they could make Amazon an even more profitable company.

Facebook’s Hope

While Amazon is continuing with business as usual in the commerce industry, Facebook has plans to enter the commerce field. Facebook promoted in its earnings report that the company has more than a billion Marketplace users. Facebook also plans on using virtual and augmented reality programs to help facilitate digital commerce activities.

Facebook has plans to boost its digital commerce activities. These include efforts on the Facebook and Instagram platforms alike. One potentially involves retailers being capable of directly selling products to people through their Facebook and Instagram profiles or feeds.

Facebook continues to be in the news for how it operates and how it regulates its content. But Facebook will soon start focusing more on commerce activities without relying too much on the communication features that people often expect to find through the company. This development will be something to watch for when looking at possible investments.

What Google Wants

Alphabet, the company that runs Google, also wants to do more in the commerce industry. Alphabet has reduced product listing fees on Google’s shopping section. The company has also reduced commission fees for sales facilitated by the Google shopping search feature. Google’s moves are helping people use the system while making it easier for them to manage various transactions while online.

Alphabet reports that its commerce efforts are working through a combination of traditional searches, Maps listings, and YouTube reports. People are searching for local businesses on Google more than ever, making Google a more viable solution for search needs. Google frequently updates its systems to make its data more visible and useful, especially when showcasing some of the specifics surrounding different businesses in local areas.

Google has also been helping businesses with omnichannel marketing. Retailers and other companies can use all of Google’s features to reach customers. They can use the Maps feature to highlight their locations and list their products on Google’s shopping search results. Retailers can also pay extra to advertise on Google and to have their products or services be the top results on searches. The system allows retailers to become more visible to everyone, providing further growth.

Google also has partnerships with PayPal and Shopify, two of the most prominent online shopping systems. Google’s work with these entities will make it easier for people to market their products and for customers to pay for their orders.

Microsoft and Apple Are Competing Well

Microsoft and Apple may be direct competitors, but they are both alike in how they want to reach more people through commerce. Apple regularly reviews different commerce opportunities through its products, including how its products can support NFC transactions and various apps provided by retailers. The Apple Pay contactless payment system has especially become a necessity for many retailers to have.

Microsoft’s commerce work also deserves notice. Microsoft has been highlighting its MS Cloud development and how it can help businesses organize their operations online.

Microsoft is also buying its way into the commerce field by purchasing the online communications system Discord. Microsoft is spending nearly $10 billion on its acquisition. The total is a fraction of the company’s $2 trillion market cap, but it shows how committed Microsoft is in finding ways to expand.

Microsoft also recently purchased Nuance Communications, a healthcare technology firm. The acquisition of Nuance will help Microsoft enter more healthcare-related activities. Nuance particularly focuses on artificial intelligence and speech recognition systems. The potential for Microsoft to use Nuance’s technology for more things could be worth watching, especially when looking at how it continues to thrive in the digital environment.

A Strong Future For All

The Big Tech companies have shown that they are all looking to grow further, and they are ready to use the commerce industry to make it happen. They will become more ubiquitous and inviting for all investors to explore as they look for growth opportunities that they could utilize.

Virtual Gifting [2023 Update]

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The Official Merchant Services Blog continues its series focusing on the upcoming holiday shopping season and how the e-commerce industry is shaping the future of shopping. Yesterday we looked at Mobile Gift Cards and studied their potential to be a popular gift giving idea. They can end up being extremely easy to use and very convenient for shoppers in a pinch, turning the process into a few simple clicks and an e-mail away from delivering a gift card the recipient can then use instantly, no matter the distance between gifter and giftee.

Today we’re going to look at what was a burgeoning gift giving idea last year, that we predict will continue to build steam and become a major choice in holiday shopping ideas: Apps. Smartphones are obviously a very popular part of peoples’ everyday lives. And with that comes the apps that fuel their usage. This makes virtual gifting of those apps a viable and useful purchase option for consumers looking to give someone that perfect, albeit tiny, little gift that they know the person will enjoy. Be it a fun game like Angry Birds or Words With Friends or Plants vs. Zombies, or something more functional like a flashlight or Facebook messenger app, virtual gifts are fast becoming stocking stuffers. And as such, both Android and Apple have created a gift-giving functionality for their apps.

Here’s a story that ran in India’s The Business Standard giving tips and advice on which apps that may work as stocking stuffers for Apple and Android users. The article states: “Mobile applications or apps can keep tablet PC and smartphone users engaged for hours. With hundreds of apps releasing every day, these are the best gift this season for your app-addict friends or family members.” 

List of Virtual Gift Ideas

Virtual Gift Ideas

For iPhone users, the article runs through the process of either using their iTunes gift card service or using their “gift” button to virtually gift an app. It then suggests a short list of gift ideas:

  • Tweet Speaker, an app that lets users hear their twitter tweets in a hands free, convenient process that avoids having to finger through the updates.
  • LoopyHD, a music app that lets aspiring mobile DJs and musicians record music loops, merge them, import them and keep them all in sync.
  • Bobo Explores Light, an interactive learning tool that takes children on an educational journey to discover how light interacts with the world.

For Android users, the article details how Amazon has an Amazon App Store for Android ready to go.  The article states: “Amazon’s Appstore in fact puts Android within striking distance of the iTunes store for the first time, from a functionality and desirability perspective. Amazon’s Appstore gift cards, which you can email, send via Facebook, or even print out for any amount. This way you can give the gift of apps to other Android users, or provide your kids with an app allowance of sorts. To redeem, simply enter the card’s code value while purchasing the app from Amazon store.”

The Android Apps that are suggested are the Paper Camera App that gives you preview functionality through a viewfinder, and the Easy Tether app that lets you siphon off the internet connection from your phone to your computer.

As smartphones ingrain themselves more and more into our society, virtual gifting is going to become a much more commonplace activity. Driving the strength of e-commerce higher and higher. So just be aware that the holiday shopping season of 2023 is going to keep that business sector thriving.

Mobile Gift Cards

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The Official Merchant Services Blog continues its ongoing coverage of the upcoming holiday shopping season and how it will impact the thriving E-Commerce industry. Yesterday’s blog took a look at some of the statistics revolving around 2010’s holiday shopping profits as well as detailing a trend among online shoppers to begin their holiday shopping in the summer months. We also promised that today’s blog would show how gift cards and gift certificates were being taken a step forward.

Mobile Gift Cards

Gift Cards are going digital this year, with the onslaught of a variety of providers who will give people purchasing power of gift cards sent directly to their mobile phones. This Fox News story touts mobile gift cards as the “cool” and “sophisticated” new gift giving idea. The article cites the success of coffee giant Starbucks this year with Mobile Gift Cards, and suggests that others are following that blueprint. Starbucks had some compelling numbers to underscore the success of their mobile gift card program according to the article:

“”Within nine weeks of the national launch of mobile payment, customers paid more than 3 million times using our mobile payment application in stores and this number continues to grow at a steady rate,” says Adam Brotman, senior vice president of digital ventures for Starbucks Coffee Co.”

A mobilesyrup article features the Mobile Gift Card for apps from Toronto-based Mobiroo. And a San Francisco Chronicle article looks at Giftly and its Mobile Gift Card product. It’s a new trend that looks to make a big splash in the 2011 holiday season.

How Do They Work?

2011 Holiday Season logoThe standard way Mobile Gift Cards are designed to work is: The card is sent via email, Facebook or text. The recipient is notified that he or she has a Gift Card, and can take their smartphone into the store and use it immediately. The store clerk simply scans a bar code from the recipient’s phone, and the card is applied to the balance.

Unfortunately, as has been pointed out by Host Merchant Services in previous posts about Mobile Payments not quite taking hold in the U.S., this standard process doesn’t always work out. Many retailers are not physically equipped to handle such a process. So if the bar code can’t be scanned, Mobile Gift Cards can still be used by consumers if they print out the coupon prior to going shopping, or if they input the gift card number at a website or point-of-sale terminal.

The obvious convenience of Mobile Gift Cards is that they work seamlessly with e-commerce and online shopping. You get a coupon code on your mobile device, and then can input that number at the website where you are shopping.

Follow the Leader

The Fox News article noted that Applebee’s, California Pizza Kitchen and Target all offered Mobile Gift Card options this year. The mobilesyrup article about Mobiroo cited the old school hook of the idea, stating that “Gift cards are a symbol of a bygone time when analog ruled and retailers yielded more to foot traffic than mouse clicks. But according to Mobiroo CEO Vinay Chopra, old is new again.”

Mobiroo, according to Chopra, sees Mobile Gift Cards having quite a lot of potential in the marketplace because of smartphones themselves, specifically the apps people use and purchase for their phones. But Mobiroo is still using a physical Gift Card, with a scratch-off area that gives a code to redeem for use in an App store, and Chopra sees this as a stocking stuffer item for the holiday shopping season.

Giftly, on the other hand, is following the example set by Starbucks and others, and makes a completely digital process available. According to the San Francisco Chronicle article: “When a Giftly card is purchased, the buyer’s credit card is charged. When the recipient opens the card on their mobile phone in the store, Giftly check their location. Once Giftly confirms that the recipient is at the right venue, the gift money is unlocked.  Giftly then send the money as a credit card reimbursement to the recipient. The recipient then purchases the product at the cash register per usual. The merchant doesn’t have to be told about the Giftly — the service is completely a location-based redemption. Unlike most gift cards, Giftly allows the buyer to select up to three venues where the recipient can spend the money.”

All Giftly cards are delivered via e-mail and redeemed on a mobile phone. They allow you to send gifts unbound by location. It adds convenience to the shopping process, which is a core element that is going to make it popular with consumers. By allowing consumers to digitally forward purchasing power to friends and family wherever they happen to be, the shopping process gets that much faster and easier, making mobile gift cards an attractive option for holiday shoppers.

Tomorrow we’ll touch on a topic brought up by this blog, taking a closer look at apps as gifts in the upcoming holiday season.

Advantages of Online Credit Card Processing

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The e-commerce industry’s existence hinges on thriving and healthy online credit card processing. People who own businesses today utilize online payment gateways and online credit card processing because of an increasing number of consumers that shop online and own credit cards. Here are some points outlining the advantages of obtaining online credit card services like those you can find at Host Merchant Services: Continue reading →