Tag Archives: Cashless

Merchant Services and Payments Impacted by COVID19 [2023 Update]

The COVID-19 pandemic and the resulting stay-at-home orders across the globe and country during the past few months has led to a significant reduction in both the number of merchant services transactions and dollar sales in our country. With predictions of a global decline in GDP, there are few bright spots in the economic fallout. One concrete result of the pandemic is a move to touchless transactions in efforts to reduce the spread of the virus.

Cashless Society

merchant cash discount covid19

COVID19 Pandemic Has Merchants Looking for Solutions

After the World Health Organization warned that banknotes may spread coronavirus, they recommended using contactless payments to mitigate the spread. Not to mention, microorganisms can transfer to credit cards at point-of-sale terminals during credit card processing, and PIN pads carry similar health risks. And because retailers had to shut down and sell online exclusively, the use of cash is disrupted due to the shutdown.

Global Scale

Depending on the spread of the virus, the public health response, and the effectiveness of the fiscal, monetary, and broader public response, the global GDP would potentially decline by 1.5% in 2020 after two to three months of economic lockdown in Europe and the United but would decline by 4.7% after a resurgence of the virus in China and continued spread in the United States and Europe.

A slowing global payment-revenue growth is expected to cost the payment industry $165 billion to  $210 billion in 2020 revenue. The net interest-margin component, which is the source of 60% of payments revenues, accounts for 20% of the decline. The transaction component, which is the source of 40% of payments revenues, is responsible for 80% of the decline. A 1.5% economic contraction would lead to an 8-12% reduction in payment volumes.

Local Scale

Due to stay-at-home orders and the close of non-essential businesses, total transactions and dollar sales fell nearly 50% and more than 25% respectively in the weeks following shutdown orders. Active merchants dropped by 25% with more than a quarter of merchants posting no transactions at all. Urban areas showed sales decreasing by 22.5% since the first week of March while medium-sized cities have decreased 26.5%, small cities 26.5%, and rural areas 31.1%.

Despite the drop in card-present sales (nearly 50% drop in March), card-not-present sales only decreased by 15.2%. Sales for on-site technical services such as plumbing, heating, and contractors remains steady perhaps due to stay-at-home restrictions. Also sales between 5 am and 11 am are increasing, accounting for the special hours for seniors and high-risk shoppers, as well as for customers looking to shop outside of traditionally busy hours.

Host Merchant Services

During these turbulent economic times, depend on a stable and reliable payment processor to partner with your business to minimize the impact of worldwide instability. Payment processing should be the least of your concerns. Delivering personalized service and clarity, Host Merchant Services takes the time to explain your payment processing. We want you to understand your monthly statement, and we will ensure that your statement matches our promises during our sales presentation. If you do have questions, you can reach a live representative any time, any day. HMS offers wonderful customer service, as well as great rates.

Host Merchant Services even explains where our profit lies in the pricing structure to be fully transparent in all directions. Pricing fairness and transparency is our strategy in helping our customers find success with their businesses.

Amazon Convenience Store Steering Away From Cashless

ACLU Makes the Case Against Cashless Stores

The American Civil Liberties Union, or ACLU, has been defending individual rights and freedoms guaranteed by the Constitution, as well as by the laws of the United States of America for close to 100 years. Most recently, the ACLU turned its focus to cashless stores.

Reasons ACLU Says No to Cashless

Cashless Store Credit Card Transactions

Consistent with the ACLU’s campaign to install privacy protections in the digital age, the civil liberties nonprofit addresses the anonymity of cash, but they also recognize the impact a cashless society would have on low-income, homeless, and undocumented people. In addition, the ACLU points out that a cashless trend negatively impacts small merchants who avoid credit card processing fees by doing a cash-only business or who offer cash discounts. Not to mention, the ACLU points out that cash always works while technology often lets us down, from technology failures to privacy and security breaches.

Cashless Bans Across the Country

Amazon Convenience Store Steering Away From Cashless

The ACLU’s robust statement is in response to the cashless trend, most notably Amazon’s backpedaling on only offering cashless and cashier-less convenience stores. In response to criticism, both Amazon and Sweetgreen, a salad chain, reversed their decisions to implement a cashless business. Beyond public sentiment, actual legislation outlawed cashless stores starting in 1978 when Massachusetts banned the practice. Current backlash moved New Jersey, as well as San Francisco and Philadelphia to do the same.

Private Matter

Cash prevents anyone from knowing anything about your purchases. With the convenience of credit cards comes the potential of the credit card company not only obtaining but leveraging data about you and your purchase. Cash does have its limits, specifically the limit of $10,000, which is the starting amount one must report to the government as a cash transaction.

Fully Banked

Both low-income populations and large percentages of people of color are not “fully banked,” meaning they do not have a checking or savings account, barring them from the cashless society. Specifically, the ACLU points out, 6.5% of U.S. households have no checking or savings account while only 52% of Black people and 63% of Latino people have bank accounts. Plus, more than 18% of U.S. households have a bank account but still need to check cashing and payday loans.

Cash Discount Merchant Services

Businesses can avoid backlash while simultaneously embracing cash-paying customers by adopting cash discount merchant services. With this model, merchants can offset service fees while avoiding an increase in prices by enrolling in a cash discount program. Unlike surcharging, which charges customers an extra fee for paying with a credit card, businesses can instead add a service fee to all customers while applying a discount equivalent to this service fee when customers pay by cash or check. This platform incentivizes the use of cash.

 

Businesses should carefully consider whether or not their customers would not appreciate a service fee added to their bill. Service-based industries, including auto shops, landscapers, and electricians are well-suited for the service fee. Ultimately, the business owner will know best if a cash discount will work for their business.