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Gift Card & Loyalty Solutions That Keep Customers Coming Back

Turn everyday buyers into repeat, high-value customers with a program built for real growth.

Repeat Business Starts with Gift Cards and Loyalty

Repeat Business Starts with Gift Cards and Loyalty

Gift cards and loyalty programs are two of the most reliable drivers of repeat business across retail, restaurants, hospitality, and service industries. These programs not only increase repeat visits but also help increase average ticket and build predictable month-over-month revenue.
Host Merchant Services provides businesses with a complete solution that supports gift card processing and the launch of loyalty programs. Instead of complex software or DIY systems, merchants receive a simple, one-stop solution backed by a payments partner known for best-in-class service quality and infrastructure stability. Our solutions are user-friendly, easy and quick to implement, and powerful to drive measurable results.

A Flexible System That Adapts to Your Brand

Give Customers More Reasons to Buy, Return, and Spend More

Today’s consumers demand more than transactions; they seek experience. Gift cards and loyalty rewards meet those expectations by offering ease, choice, and value. At Host Merchant Services, each program is built for your business rather than fitting into a rigid template.

Our platform accommodates:
  • Gift Card Only
  • Loyalty Program Only
  • Combined Gift Card + Loyalty Program

These options allow merchants to start small or launch a complete rewards system from day one. As your customer base grows, our system grows with you. You can introduce new reward tiers, seasonal promotions, or updated branding in the future.

Gift Cards

Gift Cards

Clover Gift Cards (Retail & Restaurants)

Clover Gift Cards lets you securely sell both custom-branded physical gift cards and digital gift cards, with quick activation and easy day-to-day management.
  • Physical Cards: Order for less than $1 per card, with minimums as low as 100 cards and typical fulfillment around 14 days from design to delivery.
  • Design Options: 100+ designs and multiple ordering paths (template-based, upload-your-own design, or designer-assisted).
  • Digital Gift Cards: Launch digital cards in under a day, delivered via email or SMS.
  • Redemption Flexibility: Redeem in-store and (where enabled) through Clover online ordering.
  • Customer Convenience: Customers can store/manage digital gift cards in the Gyft app on supported setups.
Best for: Clover merchants who want a simple, recognizable gift card experience with both physical + digital options.

CardConnect Gift Card Program

For merchants who want a more “program + presentation” approach, CardConnect/Fiserv offerings include a broad range of gift card and carrier styles plus turnkey merchandising support.
Program benefits include driving traffic, acquiring new customers, building brand awareness, increasing purchase volume, and reducing cash returns.
  • Design Variety: Choose from a broad collection of standard gift card designs and pair them with carrier options for gifting.
  • Merchandising & Packaging: Hanging/folding carriers (often packaged in packs of 50), sleeves (minimum 50), countertop display options, and other collateral.
  • Gift Cards To Go® Kit: An “all-in-one” bundle that can include 250 gift cards + 250 carriers + one countertop display + welcome kit (merchant guide, window decal, terminal cleaning card).
  • Customization Options: Custom messaging/artwork and even backer language options (including bilingual choices on supported packages).
Best for: merchants who want strong in-store merchandising, gifting presentation, and ready-to-deploy program kits.

Loyalty Programs

Loyalty Programs

Valor Engage My Customer™

For merchants focused on retention, data, and messaging, Valor’s engagement tools help you learn what customers do and act on it through marketing and reputation protection tools.

  • Analyze spending habits and run targeted marketing campaigns within the Valor Portal.
  • Use a survey tool to respond to negative feedback immediately, helping prevent bad reviews.
  • Stay connected with VIP and large spenders to reduce attrition.
  • Capture customer contact details through SMS receipt opt-ins, enabling future marketing with clickable links.
  • Advanced filters, birthday/anniversary messaging, and promotional campaign tools for personalized outreach.

Best for: merchants who want loyalty-style retention plus messaging, customer insights, and review-risk protection.

Dejavoo Extra

A plug-and-play loyalty platform positioned as swift to adopt with minimal training and designed to integrate into a merchant’s existing setup.
  • Quick Launch, Low Lift: A streamlined setup designed to get merchants live fast, with minimal staff training and disruption.
  • Built to Drive Repeat Visits: Helps merchants reward returning customers and encourage more frequent purchases through flexible loyalty incentives.
  • Revenue-Focused Retention Tools: Turns everyday transactions into opportunities to increase visit frequency and average spend over time.
  • Reputation & Engagement Boost: Supports stronger customer relationships by making it easier to keep customers engaged and coming back.
  • Easy Fit for Existing Operations: Works as an add-on loyalty solution that complements a merchant’s current payments workflow.
Best for: merchants who want a plug-and-play loyalty option that’s easy to adopt, easy to run, and built to improve repeat business without adding another complex system.

Deliver Real, Predictable Results

Businesses of all sizes rely on gift cards and rewards programs because they consistently work across industries. These programs help merchants:
  • Increase Repeat Business by Giving Customers a Reason to Return
  • Boost Brand Visibility Through Custom-Branded, Professional Cards
  • Raise the Average Spend Since Loyalty Members Tend to Spend More per Visit
  • Generate New Customers Through Gift Card Gifting
  • Create a Predictable Revenue Cycle Through Repeat Purchases and Breakage
Gift cards also build customer trust as buyers know exactly what to expect, and recipients enjoy a seamless, valuable experience. Loyalty rewards encourage shoppers to choose your business over competitors by recognizing and rewarding their commitment.

Seamless Implementation with Complete Implementation Support

We Handle the Heavy Lifting, You Reap the Repeat Business
Launching a new customer rewards program should not feel like learning a new business model. Host Merchant Services ensures a smooth experience from setup to daily operations.
Terminal Compatibility & Fast Setup
We ensure your current terminal and POS systems are configured to accept gift cards and loyalty transactions immediately. There is no technical guesswork and no disruptions. Our support team configures it to ensure your first transaction runs smoothly.
Smooth Program Activation
Once you’re ready, we’ll activate your program so you can begin processing gift cards and loyalty points right away. There are no additional staff training or operational delays, ensuring merchants can get started quickly.
Ongoing Guidance & Expert Support
We don’t disappear after the setup. Our staff is available to answer questions, enhance your program, and help you get the most out of your investment. From getting things working to scaling up, Host Merchant Services has your back.

Host Merchant Services: Not Just a Provider, A Growth Partner

Host Merchant Services: Not Just a Provider, A Growth Partner

Better Tools, Better Support, Better Results!
What sets HMS apart is not just what we offer, but how we support it. We go beyond providing software or cards; we give merchants a full ecosystem supported by experienced professionals who understand the realities of customer retention.
From installation to everyday operations, Host Merchant Services ensures your gift card and loyalty solution works at its best and keeps delivering value. Whether your goal is to attract new customers, deepen relationships with existing ones, or increase overall revenue consistency, HMS provides the infrastructure and guidance to make it happen.

Ready to Build a Loyal, Repeat-Buying Customer Base?

Launch your custom gift card and loyalty program with the partner merchants trust for reliability, speed, and white-glove support.
Start Your Program Today