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best property management systems

10 Best Property Management Systems

In the United States, the property management industry is in continuous growth and generates 16% of the country’s GDP. While this is a field that’s ripe with profitable opportunities, it can be difficult for a property manager to fulfill the multiple duties required of them, especially as their list of properties grows.

national property management market size

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That’s where property management systems come in. These software solutions allow landlords, investors, and property managers to stay organized, communicate with their tenants, and generally manage all the properties they have. If you are looking to learn which one works best for your real estate business, you’ve come to the right place.

In this article, you’ll learn about the ten best property management systems available now, what makes them great, and what their drawbacks are. 

10 Top Property Management Systems

From mobile oriented solutions to software that can fit both small- and large-scale property managers, here are the best property management systems available today:

  1. Buildium
Buildium

The Buildium property management software solution is one of the most comprehensive options on the market today. No matter what you need, this software can handle it all.

The software offers a wide range of options for managing rental properties in all their aspects. The interface lets you manage vacancies, maintenance, and accounting, while the accounting package offers automatic rent reminders, a full ledger, and the option to generate reports on demand. Rent can even be paid online through a tenant portal.

Buildium’s basic bundle covers up to 150 units for $50 per month, and there are larger packages available with maximum support for 5,000 units. The best value will be found in the higher tiers, since the unit prices are lower. However, $50 per month for 150 units works out to $0.33 per unit, making it an affordable expense. You can also try Buildium for 15 days for free before purchasing a subscription to see if it is right for your company.

One downside to this software is that the company uses a ticket-based customer service system, and responses can take several hours. It is important to note, however, that the team is highly knowledgeable and can easily guide you through the majority of common issues.

As well as its native functionality, Buildium is compatible with many well-known third-party systems. Among them are Apartment List, Apartments.com, Zillow, HappyCo, Forte, Happy Inspector, MSI, HotPads, Lovely, Nelco, RevSpring, PayNearMe, TransUnion, Tenant Turner, Trulia, and Zumper.

Pros

  • Built by property managers.
  • Rent is automatically collected via a tenant portal.
  • Online ticket help is available during business hours.
  • There are numerous training materials available.
  • Easy to use.

Cons

  • Long response times on customer service tickets
  • Not suitable for sole property managers
  1. TurboTenant
TurboTenant

There are plenty of rental property management software platforms offering free trials, but they are usually limited to a few units or for a short period of time. However, unlike other rental management software, TurboTenant is completely free regardless of how many units you manage. Its easy-to-use interface and straightforward setup make TurboTenant an excellent free option for rental property management software.

TuroTenant provides landlords with a number of features aimed at making tenant administration easier, such as handling applications online, screening tenants, and sending bulk tenant messages. 

Some optional services are available for a one-time fee, such as state-specific lease agreements for $39, unlimited electronic signatures for $9, and 32 landlord forms for $145.

Using rental listing sites like Realtor.com, Apartment List, Rent.com, or even Facebook Marketplace, landlords can market vacant homes across several platforms with a single click. A tenant’s credit report can be checked using TransUnion, any documents can be sent and signed online, and maintenance requests can be made. Payments by ACH are free, but payments by credit card have a fee of 3.49%.

However, Turbotenant is only free for landlords because it passes the costs to the tenants. Tenants must pay an application and screening fee ($55) and a fee for rent payments made with credit cards (3.49%). There’s also renter’s insurance at $8 per month.

Pros

  • Fully free property management solution.
  • Excellent for DIY landlords.
  • Customer service is available 24 hours a day, seven days a week via phone and online.

Cons

  • Tenants bear the burden of the software costs.
  • Limited features.
  1. AppFolio
AppFolio

AppFolio is primarily designed for landlords with a large number of properties, but it can also be used by landlords seeking to expand their business. A variety of units can be accommodated, including single-family homes as well as large apartment complexes, and the services can be customized. Instead of paying an all-in-one fee, you pay a predetermined fee per unit. Manage as many units as you like with no tiered pricing or other restrictions. In addition, you pay separately for advanced features, so you only pay for what you use.

In order to sign up, you must first pay a $400 onboarding fee. In addition, the following unit fees apply on a per-unit basis:

  • Residential rentals: $1.40 per month
  • Commercial rates: $1.50 per month
  • Student accommodation: $1.40 per month
  • HOAs: $0.80 per month

There is also a minimum monthly cost of $280 for residential landlords, and to receive the greatest price on residential units, you’ll need at least 200 units.

The software includes a number of useful property management features, such as the ability to build professional-looking websites for your properties, purchase sales leads, screen tenants, and purchase renters’ and landlord’s insurance. The software also allows you to track maintenance requests, pay invoices, collect debts, and accept online payments. As previously mentioned, some of these services are extra-cost, but you only pay for what you use.

Pros

  • Multiple plan options including residential landlord plans, community association plans, and commercial real estate landlord plans
  • Supports all unit types
  • Mobile app available

Cons

  • Monthly minimum fees make it ill-suited for property managers with a small number of units
  1. Propertyware
Propertyware

In general, Propertyware is intended for landlords of single-family homes. Although it lacks some features other software suites have, this is a feature, not a defect. Due to the fact that there are no commercial renting capabilities, the user interface is significantly simpler than most comparable applications. Whether you rent out a single property or hundreds, it works equally well regardless of how many units you have.

This software comes in three price tiers: Basic, Plus, and Premium, which cost $1, $1.50, and $2.00 per unit, respectively. A minimum payment is also required for each tier, which is $250 per month for Basic, $350 for Plus, and $450 for Premium.

With the Basic package, you can generate financial reports, market vacant homes, schedule maintenance, collect rent payments, and screen prospective renters. In addition to these features, the Plus plan offers two-way text messaging, digital signatures, and inspection scheduling. In addition to the previously mentioned features, there is a maintenance management portal and a supply vendor portal included in the Premium plan.

One limitation of Propertyware is its lack of third-party support. Other than Mail Merge and DocuSign, third-party support is not available. You won’t need to worry about this if you’re searching for a complete management solution. However, using products or services such as Apartments.com is not possible if you with this software.

Pros

  • Great option for large portfolio management
  • Mobile app available
  • Simple interface

Cons

  • Limited features
  • Pricing is more suitable for large portfolios
  • Intended for single family property management
  1. SimplifyEm
SimplifyEm

SimplifyEm was created by real estate professionals for real estate professionals. Although it can support up to 2,000 units, it is best suited to landlords with fewer units. In the case of fewer than ten units, your monthly payment will be only $20. The price increases by $10 per month for every additional 10 units purchased, so your monthly fee would be $60 if you have 50 units. Billing is then done in 25-unit increments, but the base rate remains at $1 per unit. A 15-day free trial is also available to see how it works before committing.

SimplifyEm’s key selling point is its simplicity, hence the name. This tool is designed to be simple for even first-time landlords to use, and the company offers live phone and email support for that purpose.

Renters can purchase renters’ insurance through the tenant site, and the software tracks income and expenses. Landlords can generate financial reports, log maintenance requests, screen tenants, and perform other critical tasks. Also available are integrations with Zillow, TransUnion, Fidelity, ACH.com, NARPM, and Trulia.

Pros

  • One to 2,000 units are supported.
  • Real estate professionals created it.
  • Has sophisticated features
  • Great option for first-time landlords with a small portfolio

Cons

  • The platform can limit your growth as it doesn’t support more than 2,000 units
  1. MRI Software

Commercial properties such as large apartment buildings typically use MRI software. Many of these properties are held by groups of investors rather than by a single landlord, which means you need a system with features suited for multi-landlord properties. Thus, this program offers a variety of features that are not found in similar products. Aside from basic rental management, it offers a multitude of planning capabilities. Asset management, space management, strategic planning, and compliance with public housing regulations are all made easier with MRI Software. Additionally, it is available as a cloud-based service or as an installed program.

One downside of MRI Software is that the pricing for this service is a bit more ambiguous than for other property management services. MRI Software does not offer a free trial, and the price can only be obtained by contacting them directly. In spite of that, it has received generally positive reviews on various landlord websites, with investors praising its value. For you to know whether they are a good match for you, you will need to receive a quote.

Pros

  • Several advanced features are included.
  • Reliable business with a long history
  • Simple to use

Cons

  • Pricing is not available online, and you’ll need to contact the company for a quote.
  1. Yardi Breeze

The Yardi Breeze cloud-based property management system is among the earliest of its kind, and it continues to be a top-notch service. The company has been in the industry for a long time, even before the cloud came along. 

Pricing for Yardi Breeze is transparent, which is a plus. The company charges a monthly fee of $1 per property instead of tiers. The cost of the program is very low, and it makes it very competitive in the current market. There is however a $100 minimum charge per month for residential homes and $200 for commercial properties, which means you will have to pay more to maintain properties with fewer than 100 units. A Breeze Plus upgrade package is also available. It costs $2 per unit, with a minimum monthly charge of $400, for both residential and commercial establishments. The first 30 days of training are free, and customer support is available 24/7.

With Yardi Breeze you can manage applications, automate marketing, and collect rent online. However, a feature that’s unique to Yardi Breeze is the ability for tenants to submit repair requests along with smartphone images.

Pros

  • Characteristics that are unique, such as the ability for tenants to upload pictures for repair requests
  • Customer service and training are provided at no cost.

Cons

  • Lack of a mobile app
  1. Rent Manager

A versatile property management platform, Rent Manager can handle any number of units. Additionally, it’s convenient to use on the go. Through the cloud, you can access it from any computer, but you can also download an app for your smartphone. Receive payments, enter work orders, schedule maintenance, and enter work orders from your phone’s screen. In addition, you can snap images and save them to the cloud, which is important for maintenance.

On the portal, you can generate financial reports, manage work orders, and rent unoccupied units. You can also create a very professional-looking website for your property with Rent Manager’s website-building tool. Furthermore, maintenance requests can be tracked from beginning to end. 

While pricing is only available as a quote that must be requested by phone, there is a free trial version if you want to give it a try.

Tenants also benefit from using Rent Manager. Online lease signing eliminates the need for mail and postage, and rent can be paid online from any device and payment history can be viewed. As a result, landlords and tenants are on the same page.

Pros

  • Simple to set up
  • Built-in website builder
  • Gets tenants and landlords on the same page with online contract signing and payments.

Cons

  • Pricing is only available upon request.
  1. Re-Leased

Whether it’s a commercial property, residential property, or an office or industrial space, Re-Leased is designed for all types of properties. The customer service department is available 24/7 and there is no limit to the number of units you can have. You won’t have to worry about switching providers as your company grows.

Various monotonous tasks can be automated with the software. Using it, you can send out automatic rent reminders and automate your property listings. Repair projects are greatly simplified with an integrated communications center that links you, your maintenance workers, and your tenants. Additionally, Google Calendar, Outlook, and Microsoft 365 can be connected to sync all of your calendars.

However, pricing information is not publicly available. To find out how much the software will cost, you’ll need to contact the company and request a quote for your property. 

Pros

  • Appropriate for a variety of properties
  • Microsoft 365 integration
  • Xero support
  • Enterprise-level protection

Cons

  • You need to contact the company to get a price quote.
  1. Avail

Avail is one of the most popular property management programs in the world. Because it’s aimed primarily at small landlords and DIYers, it lacks several capabilities that you’d expect from more robust commercial hardware. However, it does have the advantages of making the software easier to use and understand. As a result, it’s a convenient way to supplement your income by renting out one or two apartments.

It does, however, have a number of beneficial features. You can use it to screen tenants and to create digital leasing contracts that your tenants can sign online. The software generates state-specific leases that comply with local laws and regulations. Online rent payments can be made from any device, but a small fee will apply.

Avail’s biggest advantage is its low cost: it’s totally free. It can be used for an unlimited number of units without cost. However, the paid edition offers additional features such as personalized leases, no-fee rent payments, and next-day payments. The price is not competitive for larger properties, but it’s an excellent value for small landlords.

Pros

  • Simpleness of use
  • Excellent customer service
  • Great pricing for small time landlords

Cons

  • Limited tutorials
  • The reporting module is not particularly reliable.
  • Pricing is not competitive for landlords with larger portfolios

Final Word

The best property management system for your real estate business will largely depend on the size of your portfolio, and the features you need. For instance, options like Avail and SimplifyEm are great for landlords with a small number of units, while Buildium and AppFolio are a better fit for those that manage a large number of properties.

If you are looking for free software, Avail and TurboTenant are completely free, but their features are more limited compared to other options on the list. Before you decide on one option over the other, make sure you take the time to consider your needs and what the companies offer.

restaurant profitability hacks

Top 5 Hacks for Restaurants to Increase Profitability

The restaurant industry can be brutal due to a combination of constant competition and tight profit margins. As such, finding new ways to stand out from the pack while boosting your bottom line becomes a never-ending quest for restaurant owners.

While there are always new tools and complex strategies you can try, you’d be surprised with how much you can help your restaurant business by following simple tips.

Last week, we sat down with local Newark, DE restaurant owner Ryan German of Caffè Gelato to discuss how he has been able to grow such a reputable eatery over the last 20 years while continuously increasing his margins and running a lean business. 

The following information are the most important factors that Ryan has said to have significantly contributed to his success as a restaurateur.

Top 5 Profitability Hacks for Restaurants

From rethinking your approach to expense management, exploring new revenue stream opportunities, and partnering with a provider that can help you bring out the best out of your restaurant, these are the hacks that you need to pay attention to. 

  1. Keep a Close Eye on Your Expenses

One sure-fire way to increase your profit margin is properly managing your expenses and finding ways to cut costs without affecting the quality of your services.

One of the best places to start is by reviewing your existing relationship with your merchant service provider. Since your choice of provider dictates your payment processing fees and rates, it has a direct impact on your money-making potential.

Look for providers that offer specialized pricing for restaurants, and make sure that their fee structure is beneficial for your business size. Some merchant service providers are a great fit for smaller businesses, while others make more sense for restaurants with higher volumes or chain locations.

It’s also crucial that you are familiar with your merchant statement, and that you understand every single fee on it. Knowing what you are paying for will help you organize your finances better and look for opportunities to cut costs. Furthermore, frequent reviews of your statement will help you ensure you are not being overcharged and can even let you identify potential fraud from customers in the form of chargebacks.

With proper knowledge and understanding of your statement, you’ll be in a better position to negotiate for lower rates with your provider.

Last but not least, you should pay attention to the third-party delivery services that you integrate and work with. Delivery platforms such as Uber Eats, GrubHub, and DoorDash use different fee structures and processing rates based on where your restaurant is listed on the app or website. Being at the top of the app’s list usually comes with higher fees, but it won’t necessarily mean increased sales volumes. On some apps, you might find that even at the bottom of the page you get the same number of orders as at the top. In some cases, your choice of app could be hurting your margins without really boosting your sales, in which case it might make more sense to switch to a different delivery partner.

  1. Develop Better Employee Controls

Another important aspect of restaurants that you need to keep in mind when looking to increase your profits is your employees.

Your employees are the forefront of your restaurant, and as such, they have a direct impact on your sales. It’s important to have a granular understanding of their performance, but it’s more than just productivity.

For instance, you should make sure that everybody is clocking out properly at the end of the day and implement a system that prevents one employee from clocking out from others, such as using secure location logins. This helps reduce situations where you pay an employee more than you are supposed to. Reviewing your payroll details before submitting them is another way to help catch mistakes and anomalies with your employee’s payments.

Your choice of POS system is an excellent way to help you keep track of your employees, both in terms of performance and what you are paying them. For instance, Bonsai POS offers employee time tracking with overtime alerts, letting you know exactly where each of your employees stands in terms of hours, while Clover can allow you to manage employee payroll through third-party apps on their marketplace.

You can also use tools to help you identify servers that have lower average ticket sales, or fewer sales for specific items, and find ways to help them boost their numbers. These are also the type of metrics that you can keep track of through the use of a feature-rich POS, like Bonsai.

Tracking these metrics can also help you identify servers that have exponentially higher performance, or receive significantly higher than the rest, to see if there’s an underlying situation you should be handling. While a server getting more tips isn’t a bad thing on its own, it could potentially indicate they are following practices that you are not in agreement with.

  1. Identify Multiple Revenue Streams 

One of the best ways to boost your profits is to expand the ways you make money. You don’t necessarily need to change up your menu or create new products, as finding new ways to sell your existing product is a strong strategy on its own.

Some alternate revenue ideas you can try include:

  • Offering Catering: One classic revenue stream opportunity is offering catering for events like weddings, parties, and the like. You could even create special menus for a personalized catering experience.
  • Restaurant Wholesale: If your recipes are very popular in the city, consider selling them at supermarkets or grocery stores.
  • Online business: If you are not offering online ordering these days, you are usually leaving money on the table.
  • Ghost Kitchens: An interesting take on an online business. Ghost kitchens allow you to act as a restaurant without needing to have an actual physical location for patrons to dine in. You could have a second restaurant using your existing kitchen as a ghost kitchen.
  • Opening Sister/Cafe Locations: If you’ve created a popular restaurant that is always packed, consider expanding to a new location.
  • Sell subscription Boxes: Subscription boxes have gained a lot of popularity in recent years. Create personalized kits for your customers so they can recreate your recipes from the comfort of their homes.
  • Create special events: You could turn your restaurant into a unique thematic experience with “cook your own meal” events or offering cooking classes.

But improving profit isn’t all about expanding your revenue streams. Sometimes it can be the opposite. You should constantly review your current sales options and channels to make sure that they are achieving your desired results. While it can take time for some revenue streams to take off and be adopted by the public, there comes a point when you know that something is not working out. If one of your ideas to grow your revenue is causing you to bleed money instead, you should consider cutting your losses, continue to do what is working, and try a new idea. 

  1. Get Started with SMS Marketing 

The dining world is turning to personalized messages as a way to reach the mobile-focused audience of today, and SMS has quickly changed from a decent marketing channel to a must-have.

According to Gartner.com, the click-through rates for SMS are staggeringly high, shifting between 45-95%. Compare those numbers to the much more conservative 6-20% CTR of emails, and the reason for the increased use of text messaging by marketers becomes obvious.

All this to say, your restaurant needs to start embracing SMS marketing right away.

Not only does SMS marketing significantly increase the reach of your marketing efforts, but it also helps create a stronger relationship with your clients, build loyalty, and even reduce no-shows for reservations.

For instance, you can run flash specials and use SMS to drive customer traffic during off-peak times. Thanks to the ability to save client profiles and new comprehensive analytic systems, you can now get detailed reports which can break down which of your customers are coming through the door the most often, and the least. This allows you to customize your outreach to re-engage patrons who haven’t come to your location in a while. 

If your restaurant uses a loyalty program, you can significantly increase its effectiveness by implementing SMS marketing in the process. You can use segmented client lists and personalized messages to inform your loyal customers of new deals, menu items, or promotions that you know they’ll love. To that end, you should use a POS system that includes SMS marketing from the get-go, such as Bonsai POS and ValorPaytech. Both of these systems have customer engagement and marketing platforms that include SMS. 

A system such as Bonsai POS, which uses SMS technology creatively, will allow restaurant owners to see what customers like and to manage their marketing and promotions efforts based on those preferences, and not based on pricing.

  1. Partner with the Right Merchant Service Provider

There’s only so much you can do in terms of increasing your profit potential with a limited tool set, which makes finding the right merchant service provider incredibly important for any restaurant.

Your choice of merchant service provider doesn’t only dictate the kind of payment processing fees you’ll see. It often extends to the type of POS and hardware you can use, which in turn affects the features you get access to and the way you provide your services.

While pricing is at the forefront of the choice equation, it’s not the only thing you should look for. You want an MSP that has great pricing on both hardware and software, but also provides top-notch support and enables your business to grow. 

Finding an MSP that can suit all your needs can drastically help you save on the costs restaurants incur, like using a catering service such as ezCater. Custom online ordering or catering software can drastically help you capitalize on existing clients, keep customers over the long run and prevent them from going somewhere else. 

You need to look for reasonable and straightforward pricing for hardware and software, as well as the best pricing possible for processing fees, as these will have a direct impact on your bottom line. You also need to try to identify merchant service providers who are trying to hide extra fees, additional percentage points, or other elements that could increase your processing costs. Industry margins are typically slim for restaurants, and every dollar counts.

At the end of the day, you want to work with an MSP that will help you expand as your company grows. The right MSP will not only help you save costs on additional hardware and software, but also take the stress off of your expansion process when your processing volume starts to increase.

Final Word

There’s a lot that you can do to help increase your profit margin that’s not specifically tied to your services or expanding your menu. Taking a look at your current expenses and the performance of your employees can help you identify areas where you can, or need to make changes that can reduce costs or just improve your bottom line. Your choice of a merchant service provider will also have a direct impact on your profit margins, so you should take the time to explore the market before choosing your provider or review your current relationship to see if it fits your needs.

As far as expanding your business, you can cause significant growth through implementing new revenue streams. Offering catering, subscription boxes, and adopting SMS marketing strategies are just a few of the ways to do this. There is no one size fits all, and no “plug-and-play” formula. Mix and match some of the tips that Ryan shared to increase the profitability of your restaurant!

amazon prime day traffic held up

Data Brief: Amazon’s Prime Day Traffic Held Up While Walmart+ Weekend Fell 24%

It can be difficult to identify the struggles that retail giants face, however, the data from large-scale, member only, annual sales events give great insight into the health of these retailers. In a year like 2022 where things are all over the place, when analyzing data from the global retail market, nothing should be a surprise. 

New data shines light on the overall performance of the membership-only sales even that was held by Walmart. After an analysis of the data, we can compare the differences between Amazon’s “Amazon Prime Day” and Walmart + Weekend. After Walmart finished their first ever annual event, there are some mixed results. 

Understanding the Results for Walmart + Weekend

Walmart turns out to be the only organization with ample resources and a massive size to compete with the warehouse-to-door e-commerce pipeline of Amazon. However, Walmart is now gradually catching up with Amazon, who has dominated the e-commerce retail space for more than two decades. 

Amazon organized its first-ever Amazon Prime Day in July 2015, and in June 2022, Walmart also organized its version of an annual sales event. It has been a turbulent time for Walmart in the past few months -especially after they minimized their overall projected earnings for the entire year as inventory issues and inflationary costs have been eating away their bottom line.

For the fiscal year 2023, Walmart has estimations of its earnings falling by around one percent. Before these reports, they had expected an earnings increase of around 5 to 6 percent.  

Reasons for the Fall of Earnings

Doug McMillon -CEO of Walmart, explains that the ongoing inflation levels across the United States of America -especially in sectors like fuel and food, have created drastic changes on overall margins, along with the total projected operating costs expected by the retail giant. 

On the other hand, Amazon continues dealing with profitability issues of its own. The company has cautiously stated that the combined overall costs with respect to supply chain disruptions, hiring, and effective warehouse management are around a whopping $4 billion in the ongoing fiscal quarter.

The prediction is made following the surprise-filled first quarter loss of around $3.8 billion by Amazon and the slowest year-on-year revenue-based growth in over a decade. 

Therefore, it most likely that both organizations are thoroughly scrutinizing the results of Walmart + Weekend quite closely. An in-depth analysis by Numerator -a leading market research data company, has shed some light on the results

Walmart Weekend Suffering from Poor Awareness

Only a small portion of shoppers from Walmart.com were even aware of the annual sales event which took place from 2nd June through 5th June. 

Based on data obtained by observing purchase behavior of the end consumers, along with analyzing surveys of shoppers of Walmart + Weekend for verified buyers, Numerator estimates that only 33 percent of online shoppers of Walmart were aware of the annual sales event.

The number is miniscule when compared with 94 percent of Amazon buyers who were aware of the Amazon Prime Day in 2021. 

Even with this disadvantage, the average spend for Walmart + Weekend on a per order basis was $69.75. This average turns out to be more than the subsequent average for Walmart.com and its average order size of $64.99. In 2021, the average order size for Amazon Prime Day was $54.17.

Shoppers of Walmart + Weekend have an average of around 3 or fewer orders for every household (1.2 orders), in comparison to that of Amazon Prime Day shoppers during last year, which was 2.9 per household. Walmart + Weekend buyers also made fewer average numbers of orders, which over a 4-day weighted average was 1.6 orders. 

Most shoppers made use of the sale to shop for groceries because at the moment inflation is expected to remain stagnant throughout the remainder of the year. Additionally, 7% of shoppers purchased health and beauty products, and around 65% purchased household products. Consumers who spent on home, garden, & electronics was around 5-6%. These spend averages were significantly low at the time of Walmart + Weekend.  

Is Walmart Capable of Taking on Prime?

Launched during September 2020, Walmart + Weekend had around 32 million subscribers after just a period of one year. Amazon continues having the leading head start as they project, they have 152 million prime subscribers as of 2022. Still, after considering how long Amazon Prime has been around, Walmart indeed had a great start -particularly for how little time Walmart + has been promoting and advertising the subscription and annual sale. 

However, subscriptions for Prime continue to grow every year. Therefore, if Walmart is aiming to compete with Amazon, they have some serious work to do. Recently, Walmart made news when it went ahead with hiring ex-PayPal CFO or Chief Financial Officer -John Rainey. Rainey is esteemed for his strength in the field of digital marketing. This move is expected to significantly help Walmart as the retail giant continues building out its wide range of services. 

An Insight into Walmart +

The concept of Walmart + was unveiled in 2020 and it has rapidly become the second-largest membership program in the retail industry, following Amazon Prime. The members of Walmart + are known to spend around 44 percent more annually at Walmart than the average shopper of Walmart -especially in baby and grocery sectors. While Amazon Prime is still the giant who has the most membership subscriptions, Walmart’s global footprint has helped them to capitalize on gaining market share in the space and will continue to compete in the years to come.

ftc fined 3million dollar on credit karma

FTC Imposes Fine of $3M on Credit Karma for False Pre-Approvals

The FTC or Federal Trade Commission has released information that they have ordered Credit Karma (a personal finance company) a pay a fine of $3 million. This penalty has been imposed on Credit Karma as the company was telling its customers that they had been pre-approved for certain credit cards for which they were not qualified at all.

As per a recent news, the funds collected through the fine that Credit Karma has paid will be eventually given out to the customers who were led awry as they applied for the subsequent credit cards. In addition to the fine, Credit Karma was also given orders to stop advertising with these deceptive claims to their customers. These deceptive claims, according to the FTC, resulted in their customers undergoing unnecessary credit checks. 

Allegations on Credit Karma

According to the allegations put forth by FTC on Credit Karma, they are claiming Credit Karma had falsely conveyed to several customers the message that they had been pre-approved for specific credit cards. These false approvals took place between the period of February 2018 and April 2021. Due to such false claims, the consumers ended up applying for credit cards. These applications led to major inquiries on the credit reports of these consumers while damaging their overall credit scores.  

In the release, the FTC revealed the statement that Credit Karma was aware of the fact that this strategy was being used. The false ‘pre-approval’ claims made by Credit Karma delivered false certainty to the end consumers. The claims were put forth based on the results of a series of A/B testing. The results of the tests revealed to the customers that they were more likely to click on the offers stating ‘pre-approved’ instead of the ones stating that they had “excellent odds.”

Statements Put Forth by Credit Karma

Susannah Wright -the Chief Legal Officer at Credit Karma, revealed that the company will dispute the allegations put forth by the FTC. However, Credit Karma has also reached an agreement with the FTC that is aiding to help avoid disruption in the company’s business practices while aiming to maintain the overall focus of helping their customers find the financial products that are most beneficial to them. 

Further, Credit Karma put forth the argument that the allegations made by the FTC focus on the past utilization of the ‘pre-approved’ term by the company. It was, however, applicable only on a smaller number of offers without challenging the approval language of the organization since the time of April 2021.

In August 2022, the FTC went ahead with issuing over $9.7 million in the form of payments to the end consumers in another similar case that involved LendingClub. In 2018, the FTC sued LendingClub over claims that they had made false promises to the applicants that they will be receiving a specific amount of money without any hidden fees. The company ended up deducting hundreds and even thousands of dollars in the form of hidden upfront fees out loans they were offering people.  

Additionally, the FTC revealed that LendingClub had told its consumers that they had been approved for loans, however in reality, they were not approved. This kept the consumers from seeking loans from other providers. Allegedly, LendingClub also withdrew money from the accounts of customers without even asking their permission. 

FTC Sending $9.7 Million as Free Refunds to LendingClub Customers

The FTC aims at sending more than $9.7 million in the form of payments to around 61,990 customers who had been charged hidden fees by the company. 

In July 2021, LendingClub had agreed to a settlement that required them to handle all misinterpretations to the respective loan applicants. The company was expected to disclose the payments in the form of fees along with total funds that borrowers would receive. 

This is the second instance where funds have been reimbursed to customer regarding LendingClub. Another fine in 2022 had been released, which was around $17.6 million, and had been given out to customers. Customers who were affected by LendingTree have the option to accept their payment within 30 days via PayPal. Those who did not accept their payment within 30 days received a check. 

Understanding FTC Violation

According to the complaint against Credit Karma, a leading personal finance company, the organization had violated Section 5 of the FTC Act. Under the FTC Act, the Federal Trade Commission exercises its right to take relevant action against organizations that engage in deceptive and unfair practices or acts. The proposed order of the FTC against Credit Karma will require the company to:

  • Put a Stop on Deceiving Customers: The order by FTC prohibits Credit Karma from further deceiving its customers about whether they are pre-approved or approved for a proper credit offer. Moreover, Credit Karma is also expected to stop deceiving its customers regarding the likelihoods or odds that they will be approved for a specific credit offer.
  • Pay a fine of $3 Million in Consumer Redress: According to the FTC order, Credit Karma is expected to pay $3 million. Eventually, this amount will be sent to the consumers who had been negatively affected by the actions of the company.
  • Preserve Proper Records: To prevent further use of dark patterns leading to deception, the FTC orders expects Credit Karma to preserve vital records of any behavioral, market, or psychological research, along with customer, user, or usability testing -like A/B testing or multivariate testing, surveys, copy testing, interviews, focus groups, mouse or eye tracking studies, clickstream analysis, session replays, recordings, or heat maps.

Conclusion

The FTC continues to urge businesses and organizations to adopt a consumer-centric approach. They explain that organizations that aim at bringing people under false pretenses will arouse customer frustration while attracting new attention towards law enforcement. Due to this, advertisers should review the websites, marketing materials, and statements about their products and services through the eyes of their potential customers.

meta exploring paid

Meta Exploring Paid Facebook, Instagram Features

With Twitter already implementing paid features and Snapchat continuing to push the envelope by adding paid add-on features, now Meta is aiming to explore paid features to its platforms. Meta is continuing investigating the overall potential of paid subscription-like services, like Twitter Blue, for Meta’s family of apps. They are looking for a way to increase an all-new revenue pathway being the leading social media platform. 

According to a recent report, Meta has come up with an all-new internal group that will be responsible for investigating the overall potential of add-on paid features for WhatsApp, Instagram, and Facebook. 

An Insight into the New Feature

This new division is the first-ever serious attempt by Meta into the development of paid features across their major social apps, which boast billions of users across the world. This is being set up after the Ad Revenue business of Meta has been significantly hurt by the ad tracking changes of Apple on iOS devices. It is also the result of a major pullback in overall digital ad spending by business owners and marketers. 

The group at Meta has been named New Monetization Experiences. The group is expected to be led by Pratiti Ray Choudhary, previously the Head of Research at Meta.

There has been no clear indication on what the team will be focusing on -with respect to direct subscriptions for add-on features (like Twitter Blue) or the expansion of monetization tools for creators. From this instance, Meta can also take relevant hints. However, all of these appear to be available options on the table and this is due to the fact that Meta continues to look for new ways to maximize the overall revenue intake. 

Add-on Subscription Tools for Instagram

Due to the tech companies innovating in these ways can result in add-on subscription tools to Instagram. For instance, you can expect the addition of new, advanced NFT features for delivering improved functionality to the app. Facebook will also be adding a permanent chronological timeline setting – with an added fee. 

Some people might observe that Meta could see a potential engagement loss. This could be the result of not revealing posts according to the likely interest of the users. According to Meta, the aspect that is still not in consideration is the ad-free option. Ads tend to be the core money-generator for Meta. Therefore, the platform is not looking towards allowing people to avoid seeing advertisements though a paid subscription -at least not currently. 

Meta is currently going through all possible options as it aims at making up for billions that might be either investing into the metaverse or losing it all out due to minimal ad spend. 

It is expected that only a portion of Meta will cost more than $20 billion this year itself. This has created some havoc amongst investors. Investors are nowadays getting increasingly anxious about the future vision of Mark Zuckerberg. As a response to this, Meta has already minimized multiple projects towards rationalizing costs while reducing staff headcount. 

Recently, Meta has minimized:

  • The planned SmartWatch projects
  • Unique content partnerships with writers and publishers for the Bulletin newsletter project
  • Sales of the Portal-based home speaker device as a consumer-based product
  • Its planned social audio and podcast tools

The company has also delayed the production of its AR or Augmented Reality glasses. Additionally, Meta also made the announcement that it will be putting a stop on the test of Facebook Neighborhoods -the Nextdoor clone. 

These are some of the leading projects over which Meta has decided to put a pause on. This is because the company aims at redefining its overall focus on the Metaverse. Also, there is an improved focus on the underlying technology that will make it the ultimate platform to ensure online interactions in the future. 

Addition of Revenue Streams by Meta

It is estimated that the addition of potential revenue streams to the platform can help in backfilling some of the major concerns of the social media giant. It will also ensure that the process of metaverse development can continue at a rapid rate. It is expected to take place away from the increasing concerns of the shareholders who wish to know more about where the social media giant is heading precisely.

It might also result in some important considerations for Instagram and Facebook users. Undoubtedly, it will lure in at least some of the users of the respective platforms. Being close to around 3 billion users across the world (much more than Instagram and Facebook combined), Meta only requires a small portion of their audience to test a paid product in order to make their testing efforts of new software worth-trying.  

For instance, Snapchat currently has over one million users who are now paying up for Snapchat+. It is an add-on subscription service that feeds extra revenues of around $4 million every month directly to Snapchat. 

Would You be Paying for Instagram or Facebook?

As per the reports of an internal employee from Facebook, Meta has officially started its investigation into the potential of including paid features to the respective platforms -including WhatsApp, Instagram, and Facebook. 

No one will accuse Meta -formerly Facebook, of keeping touch with the respective average users. However, the overall concept that an ideal user will be paying for using the social media remains slightly disturbing. Still, the overall concept of paid features on different social media platforms is not entirely new. 

Paid Social Media Platforms -Are They the Future?

Meta is not the first-ever company to come forth with the idea of paid features on the respective platform. The overall willingness of Meta to explore advanced paid features implies that it could be the new normal. While paying for the use of social media management platforms will make ample sense, still the overall notion of paying to use social media merely appears abnormal -especially for generations who are used to getting access to these services readily.

best crypto exchanges

Best Crypto Exchanges and Apps of 2022

Cryptocurrencies in the modern era have become far more accessible after the late rise in overall popularity. Nowadays, a number of brokerage firms allow investors to go ahead with buying as well as selling cryptocurrencies along with mutual funds, stocks, and other types of investments. Some of the best crypto exchanges have made the entire process more user-friendly -especially the ones who have created some of the most renowned crypto trading apps. 

Investing in cryptocurrencies might not be everyone’s cup of tea. This is because they are still looked at as a type of speculative investment. Whether or not you are able to make profits out of them in the future, investors can experience both ups & downs in the journey. If you believe in long-term returns, when you invest in crypto on one of the top places to exchange crypto, you can continue to hold your digital currency in the form of long-term investment. 

What is a Cryptocurrency Exchange?

A crypto exchange can be regarded as a platform facilitating cryptocurrency-based transactions. Customers on crypto exchanges can decide between buying as well as selling multiple digital currencies. They can also execute the following through the platform of the cryptocurrency exchange:

  • Exchanging a single type of cryptocurrency for another at relevant exchange rates.
  • Exchanging cryptocurrency for fiat currency (including US dollars) or for cryptocurrencies that are linked to fiat currencies.
  • Spending cryptocurrencies -like using a debit card
  • Accessing educational resources to know more about digital currencies

Most of the top places to exchange cryptocurrencies also feature dedicated cryptocurrency apps. These deliver an overwhelming convenience if you have plans of consistently trading digital assets through the platform. 

Top Crypto Exchanges and Apps

Kraken

This is one of the oldest forms of crypto exchanges that has been in operation since 2011. The platform offers the ability to exchange over 160 types of cryptocurrencies. Additoinally, there is also the presence of a useful buy/sell guide for its users to help in the assessment of the ongoing market prices, latest changes in the respective prices, and the overall market cap. 

The overall strength of the crypto exchange platform lies in the fact that it can conduct futures trading and margin trading along with limit orders. Kraken offers access to a dedicated guide for the installation of its Android and iOS apps. 

eToro

It is regarded as one of the largest social investing platforms out there. The platform boasts the presence of as many as 25 million users. The company was founded in 2007. The platform offers access to fewer cryptocurrencies than Kraken. Still, the buy/sell guide of the platform has been updated in real-time for delivering access to uptime pricing information. Moreover, eToro also offers the ability to invest in exchange-traded funds and stocks.

The only limitation of using eToro is that it is only available across 45 states of the USA. Currently, users in Hawaii, Tennessee, New York, Nevada, and Minnesota do not have access to eToro. The guide delivered by the platform for the installation of mobile apps is also made available. eToro offers access to around $100,000 in the form of fake ‘play money’ to practice trading using the platform.

Crypto.com

It is a relatively newer platform as the exchange came into existence in 2016. The platform is capable of supporting a wide number of cryptocurrencies from almost all crypto exchanges -with support for more than 180 cryptocurrencies. Still, all of them might not appear in the buy/sell guide of the platform. Non-fungible tokens (NFT’s) are a great offering through this exchange. 

One restriction of the platform is that there is the absence of features in crypto-to-crypto trading. Due to this, users are not allowed to directly exchange a single type of cryptocurrency for another. Therefore, users are expected to sell one type of cryptocurrency at a time through a single dedicated transaction.  Then, they can engage in another type of transaction to purchase another type of cryptocurrency.

Binance.US

Binance has about 60 cryptocurrencies listed on the respective buy/sell guide on their platform. The company was launched in 2017, however, in 2019, the company ended up shutting down temporarily for users in the United States due to some regulatory issues. Due to this, Binance.US came into existence.

One downfall of the platform is that it follows a difficult identity verification process. Regardless of that point, the major trade-off is that Binance.US comes forth with some of the lowest trading fees for the investors. Just like eToro, the exchange platform of Binance.US is not made available across all the states of the United States, however, some states still don’t have access, such as  Idaho, Louisiana, Connecticut, Vermont, Texas, Hawaii, and New York. 

Coinbase

Coinbase is an extremely popular and well-regulated cryptocurrency exchange platform that offers users for more than 150 cryptocurrencies. The platform has more than 98 million users across the world and was created in 2012 and is not operational is more than 100 nations. This makes the platform a highly robust and diverse crypto exchange while enhancing the overall ease of use.

As a matter of fact, it is important to note that Coinbase has been regarded as one of the best cryptocurrency exchange platforms. Coinbase is available via mobile app on both Android and iOS. With Coinbase, you can get access to comprehensive tutorials on the features of their platform. Additionally, the mobile app provides insight into relevant videos and news about different crypto tokens supported by the platform.

Conclusion

All different types of cryptocurrency exchange platforms and apps have something unique to offer to users. The process of exchanging cryptocurrency is extremely safe and reliable when utilizing one of these platforms. When trading digital currency, your experience ultimately depends on the platform that you are using. When deciding on which platform to trade on, your decision should be centered around the cryptocurrencies that the platform supports and the functionality that you require on your crypto exchange platform.

internet of things

The Impact of IoT (Internet of Things) in Payments – Reliable Analysis 2022

The best thing about technology is its constantly improving nature. With changing technology, digital advancement is the new revolution. With the development of technologies like blockchain, AI, and many others, the retail industry is undergoing a dramatic transformation, including the tremendous impact of IoT (Internet of Things) in payments.

While challenges like supply chain constraints and inflation have emerged, the IoT market continues to grow. The impact of IoT can be witnessed by the fact that with the estimated number of IoT connected devices projected to exceed 14 billion at the end of 2022. This is an industry that is booming, growing 22.4% in 2021 to an approximate value of $158 billion. With the help of the internet, people can communicate, but it still left a gap for value transfer. Blockchain quickly grew as a solution for this, but it consumed a lot of power, making its use costly and complex. 

Impact of IoT – Top 5

#1 The advent of IoT for payment

Even with many new and experimental technologies at their disposal, businesses still are not able to provide an actual hassle-free checkout experience to their customers. But with IoT, many advancements are being made possible in the checkout process to improve customer experience. The process has become so seamless that even tedious tasks like gas station payments or other time-consuming processing tasks have become easy and quick. The impact of IoT is being felt in each and every aspect of our daily life.

With the help of IoT, both businesses and consumers enjoy the comfort of seamless payments. Multiple surveys have shown that the retail industry will benefit from it immensely. The system is so seamless and robust that soon making payments with the help of your smart band or smartwatch will be possible. These IoT payment methods are set to change the face of retail payments.

impact of IoT

#2 Creating a seamless payment system

The secret of success in this digital age is giving your customer a personalized experience. The marketing gimmicks and low costs do not attract customers. Therefore, brands worldwide are gearing up to provide the best possible experience to their customers to increase customer engagement at all contact points. Brands are already experimenting with IoT payments and perfecting them for their customers to provide a frictionless payment system. This payment system is not just for the customers, but it would help all the stakeholders of this industry, like the merchants, wholesalers, and distributors.

A few years ago, a lot of hours we’re being spent by workers, and complicated technologies were required to process payments. But with the help of IoT, companies are aiming to minimize this. IoTs have made it possible for drive-through shops and paying automatically with a device fitted in your car. This is one main feature of a seamless payment system that it will change the market drastically. The impact of IoT is tremendous.

#3 Creating a big pool of data – The biggest impact of IoT

With the constant communication between these connected devices, each event record of one device generates new data for all other devices associated with it. With so much data being accumulated, technology experts are finding new ways to make decision with it. With the help of this data, they can add new products to their stores and optimize their current store arrangement. All crucial decisions about adding or removing products from the store will become easy with the use of the accumulated data.

When a transaction is made, the device records all the data connected to it including the customer’s name, email, age, etc. It can then help retail companies to predict the buying behavior of their customers more accurately. With these predictions, these retailers can better manage their inventory. With the help of more and more connected devices, retail companies can use this data pool to provide a better and more customized experience to their customers. Customers as well as the retailers both will benefit from this.

#4 IoT for automating payments

When you use conventional methods to accept payments, errors, misconduct, and fraud can happen easily. This results in a lot of conflict in the market. Moreover, companies also waste a lot of time trying to generate invoices and purchase orders. 

But with the use of IoT payments, the whole payment process will get automated, and there will be no more need to check the supply and inventory manually. At every stage, the transaction will be recorded by an IoT device, and businesses will know their available inventory level in real-time. All these factors will make way for new IoT payment methods. Customers will have multiple ways to pay for their purchases easily and quickly. It could be from their smartphone or a smartwatch or a device in your car with which the payment can be made with a click of a button.

#5 Data safety in the IoT

We have seen that impact of IoT can bring many benefits, but we cannot ignore the risk of security breaches. There is so much information being shared by so many devices that hackers can try to get access to it at any point. We have billions of devices, and many in compliance with PCI standards. It is essential to keep these connected devices secure as any of these unsecure devices can give easy access to hackers to steal the data.

When payments are concerned, it becomes even more critical for devices to follow the PCI protocol. It would ensure that all sensitive information related to the payments is processed in a secure environment. Even for the user authentication process, IoT will be of great help, and with tokens, a data breach can be prevented entirely. Because of this, user authentication along with payment tokens will create complete security and ownership of any transaction.

Bottomline 

impact of IoT in our life

We have seen here some of the critical areas where IoT can bring a significant change in the retail industry. These factors will not only be beneficial to business owners and companies, but also to customers. We are going to see the impact that technology will have on the progression of the payment processing industry on multiple levels in the near future.

The impact of IoT has changed our lives completely. This has made the entire system far more secure, fast and scalable. This has also led to a high volume of business transactions across the globe. Thus enhancing new business opportunities and faster setup than ever before.

best patreon alternatives

8 Best Patreon Alternatives – Risk-free & Trusted

You’ve probably heard of Patreon if you’re a content creator. If you are unfamiliar with the service, Patreon is a platform that gives business tools to content creators so they may operate a subscription service. Numerous YouTubers, authors, podcasters, artists, and other creatives can now easily monetize their work, thanks to Patreon. So Patreon is the platform to use if you want to launch a subscription-based business and earn money from subscribers. Nevertheless, there are certain drawbacks to using Patreon. For instance, there is no room for creators to be discovered, and you may only join the site if you have a sizable social media following. As a result, there is a growing need for the best Patreon alternatives. 

Best Patreon Alternatives -Cloud funding platforms

Best Patreon Alternatives in 2022

You must first select what aspects of crowdfunding platforms are crucial before comparing the best Patreon alternatives. Would you prefer to have the option of continuing to accept donations and raising money? Or would you rather pay less for a platform? These Patreon alternatives all have various benefits. 

  1. Podia

If you are looking for one of the best Patreon alternatives then Podia can be your first choice. Podia is one of the top crowdfunding sites for standalone sales of online courses and digital downloads. In 2017, the company started offering Patreon-like membership services to users looking to offer paid subscriptions to followers who desire ongoing access to their content. Podia welcomes comparisons of its offerings to those of Patreon. So much so that it set up a page on its website to promote itself as the best Patreon alternative. 

The key selling feature of Podia is that there are no fees associated with any donations your subscribers make. Alternatively, a set monthly cost is required to access the service. Users of Podia pay around $79 per month for the membership package and about $39 per month to offer online courses that get them access to Podia’s email marketing services.

If you utilize Podia instead of Patreon, you’ll pay less in fees if you generate a sizable monthly income from the sales of your work. Podia is not a more economical crowdfunding platform than Patreon if you only make a few hundred dollars every other month. 

Pros

  • Products, emails, and audience are not constrained
  • Zero transaction fees
  • Outstanding user interface

Cons

  • It is somewhat pricey due to the monthly subscription charges. This makes many people think that it is not the best Patreon alternatives.
  • Using it is more challenging than using Patreon.
  1. Buy Me A Coffee

Buy Me A Coffee provides creators with a straightforward platform for interacting with their fans. Your supporters may easily support you through memberships and one-time donations with this Patreon alternative. You can also sell tangible goods and digital services like custom artwork, phone calls, and ebooks.

You don’t always have to work on projects with Buy Me A Coffee, unlike Patreon, where you must maintain a steady supply of material or risk being shut down. Debit cards, credit cards, PayPal, Apple Pay, and Google Pay, are a few additional payment options available to your members. Additionally, as Buy Me A Coffee is a recognized PayPal and Stripe partner, you can withdraw your money immediately and without a 30-day holdup.

Additionally, there are no monthly fees associated with using Buy Me A Coffee; instead, you will only be charged a 5% transaction fee if you make a sale.

Pros

  • It is not a significant commitment.
  • You may accept either one-time or recurring payments.
  • Your subscribers do not need to sign up to donate.

Cons

  • The platform does not provide any analytics.
  • Donation amounts are restricted.
  • It doesn’t provide a lot of membership benefits
  1. Kickstarter

Kickstarter might not be the crowdfunding platform you’d pick as one of the best Patreon alternatives. For one thing, the recurring subscription model used by Patreon does not apply to Kickstarter crowdfunding efforts. But if you’re a creator who wants to release a few significant works each year, Kickstarter might be a good fit. After your current Kickstarter campaign expires, you can always launch a new one.

It is more challenging to join than Patreon, though, and applications are carefully pre-screened before being accepted. If you are a part-time creator, you should consider the platform’s exclusivity as it is higher than most of its rewards crowdfunding rivals.

Keep in mind that funding for Kickstarter projects is either all or nothing. Therefore, you won’t receive any money if you don’t raise the desired amount within your selected time range.

Pros

  • Simple to set up 
  • Excellent advertising tools

Cons

  • It is most appropriate for one-time projects.
  • There will be no membership service or ongoing revenue.
  1. Indiegogo

If you want to build one-time projects, Indiegogo is another platform for crowdfunding that you should look at. Despite being identical to Kickstarter, Indiegogo offers creators the choice to employ a continuing campaign called Indiegogo InDemand after they’ve run a successful crowdfunding campaign on any platform. Indiegogo is also less exclusive; thus, it doesn’t screen people before they sign up to launch a campaign.

You can have an all-or-nothing campaign structure or keep the money you raise on Indiegogo. If your campaign doesn’t succeed in reaching its objective, you won’t be left without anything the latter. The length of a campaign may not exceed 60 days. 

Pros

  • Extensive project creator support network
  • The Indiegogo marketplace allows you to post your products so that people may purchase them directly from you.
  • Its InDemand option allows you to continue raising donations after your campaign has ended if you did not meet your campaign funding goal. 

Cons 

  • Because it is less well-known than Kickstarter, you may need more promotional work.
  1. Memberful – Popular and one of the best Patreon alternatives

Another method to profit from your work is through Memberful. First, it is a plugin you can add to your website that allows users to subscribe to obtain unique content rather than a crowdfunding platform. Larger businesses and media companies benefit most from Memberful’s ability to scale quickly.

You can configure the program to accept subscriptions of various durations, such as monthly or yearly. In addition, many membership plans have access to variable quality content. And as it turns out, Patreon bought Meberful in 2018 after noticing the parallels between the two platforms. But the business continues to run as a separate, independent service. 

You won’t pay a monthly fee when you sign up for Memberful’s basic plan, but Memberful will keep 10% of your earnings. The platform fee is reduced to 4.9% with the Pro plan, which costs $25 per month. Additionally, the Premium plan, which costs around $100 per month, keeps the 4.9% platform charge while eliminating all Memberful branding.

Pros

  • Customized branding
  • They offer email newsletters
  • Intuitive membership management
  • Analytics and conversion tracking are provided.

Cons 

  • It doesn’t offer as many features as other platforms 
  1. Liberapay 

Liberapay is a Patreon alternative since it offers a platform for recurring donations. Liberapay, in contrast to Patreon, is an open-source platform that doesn’t charge users any fees to utilize its services. The only costs you’ll encounter are those associated with processing payments, which are deducted from your earnings and are handled by PayPal and Stripe, respectively.

Transactions cannot be connected to incentives or commercial offers because Liberapay is only for donations. As a result, you might find it challenging to gain traction with Liberapay if you want to conduct a more commercially focused campaign. 

Pros

  • There are no platform fees.
  • There is no duty to provide rewards.
  • Multiple languages and currencies are supported. 

Cons 

  • Making long-term estimates are challenging.
  • Because the company is small and new, you may not receive sufficient exposure.
  1. Ko-fi

Since 2012, Ko-fi has existed as a well-liked substitute for Patreon. It is a one-stop shop for starting crowdfunding projects that sell memberships, physical and digital goods, and donations. As a content creator on the site, you may make a portfolio to display your work, and those who appreciate what you’re doing can give to you or even hire you to create a specific piece for them.

You can get your funds through your PayPal account, and Ko-fi doesn’t charge any platform fees for your donations. For any commission, membership, or store sale, you should anticipate paying a transaction fee of 5%.

Pros

  • There is no need to sign up as a supporter.
  • An uncomplicated user experience
  • Memberships, paywall content, and tailored commissions are all possible.

Cons 

  • A minimum donation of $3 is required.
  • There are no built-in marketing tools.
  • Divide memberships into tiers.
  1. Gumroad 

Whether you’re selling subscriptions, tangible goods, or online courses, Gumroad offers a versatile approach to interacting with your fan base and generating revenue. On this platform, you can sell almost anything with a few limitations. You may also make money through your website or your paid Gumroad profile. Customers can choose to pay whatever they want and pick between one-time, recurring, and regular payments.

Gumroad also provides several tools that might increase your chances of raising money successfully while letting you interact with supporters and clients. Additionally, Gumroad has no monthly subscription, and you only pay when a transaction is made. As your sales increase, your fees will decrease, with the lowest rates set at 2.9% plus $0.30 for each transaction. Fees start at 9% plus $0.30 per transaction.  

Pros

  • Easy to use
  • Starter plan for free
  • Platform for membership
  • This platform works effectively for both digital and physical products.
  • You can integrate Gumroad into your website.

Cons 

  • There is no A/B testing.
  • Not compatible with Apple Pay
  • Customer support solely by email

Add a Contribution Button to Your Website as a Bonus Choice.

Additionally, you can directly request donations from people who like your work through your website, avoiding the need to pay a platform fee to anyone in the process. It’s simple and hassle-free to raise money by including a donation button on your website. If you want to follow this path, you have several possibilities, including:

  • Square
  • PayPal
  • Stripe

Like Patreon, integrating any of these payment processors into your website will let your followers pledge ongoing support for you. However, you won’t receive any other crowdsourcing options that Patreon and its competitors offer. 

Summary

It’s been difficult to monetize your work for a long time. It’s good that platforms like Patreon and its alternatives have emerged to fill this market gap and enable content creators to profit from the very people who appreciate and consume their work. Since there isn’t a perfect Patreon alternative, you must evaluate each site to choose which is ideal for your requirements. You should think about the kind of information you offer, the price you want to charge, and the number of fees you can afford to pay. Additionally, you’ll need to ensure that the kind of content you wish to share is permitted on the website you’re using.

leveraging amazon fba

How Leveraging Amazon FBA can Benefit Your Online Sales in 5 ways?- Reliable Analysis

All online retailers should consider Amazon FBA. The level of Amazon’s infrastructure to fulfill orders is unmatched in the industry and over the past couple of years, the pandemic has accelerated the growth of eCommerce and online marketplaces. eCommerce is expected to be a $1 trillion market in 2022. One of the beneficiaries of this growth is Amazon and anyone selling on the platform. Amazon is now estimated to conduct more than 40% of all eCommerce sales in the US

One of the strongest differentiators of Amazon is the supply chain infrastructure the company has developed over the last three decades. In every aspect of fulfillment – logistical planning, shipping infrastructure, warehousing network, operational efficiency – Amazon is an absolute behemoth. 

In 2015, Amazon decided to start its own shipping and logistics unit and began delivering packages for its own clients, as well as for third-party sellers on Amazon.com. Within five years of that decision, the company became the third largest shipper in the US, behind only the US Postal Service and UPS. Amazon’s shares of US package delivery are greater than that of FedEx. All that investment and expertise has helped not only Amazon but also sellers on the company’s platform. The company has turned its internal fulfilment operations into a service for other sellers, known as Amazon FBA. Today the company delivers over three-quarters of the goods sold on Amazon via its own delivery fleet.

Amazon FBA is not the first time the company has decided to start offering an internal operation as a service. In 2002, Amazon launch Amazon Web Services (AWS) for clients, which was formulated as an overhaul of the company’s IT operations so IT staff could focus on differentiated client-facing innovation rather than routine and repetitive tasks. 

Given the growth in online sales, especially as more entrepreneurs turn to eCommerce, we believe it is a great time to understand how leveraging Amazon FBA can benefit your online sales and business as a whole. We explain what Amazon FBA is, how Amazon FBA works, and all the various costs associated with the service offering. 

Amazon FBA – What is it?

tips for Amazon FBA

Fulfilment by Amazon, also known as Amazon FBA, is the back-end fulfilment processing service that Amazon offers to merchants that sell on Amazon.com. There are many steps involved in being an online seller of goods. 

The merchant starts with a product that has been manufactured, most likely somewhere outside of the US. Those goods need to go from the factory to the port to be ready for shipment to the US. Then the shipment must clear US customs and then get delivered to warehouses, where they are stored awaiting dispatch to a consumer. There must be an online store or marketplace on which orders can be placed for those goods. Once those orders come in the goods are then packaged and dispatched to the customer. On route to delivery, there needs to be shipment tracking and possibly delivery scheduling. Post-delivery, customers may have some questions about how to use the product or other service-related inquiries. Sometimes, they may be dissatisfied with the product and may wish to return it.

When an online seller enrolls into Amazon FBA, Amazon handles all these tasks for the seller.

How does Amazon FBA Works?

The process of Amazon FBA is very straightforward, and merchants can quickly and easily sign up for the program.  The seller would continue to operate as a business as usual with their existing Amazon account and with the click of a few buttons, they can easily add their products that will be a part of the Amazon FBA program. Below are the steps merchants need to follow to enroll in the program.

  • Identify the products the seller wishes to sell via the Amazon FBA program.
  • Send those products to the designated Amazon warehouse. 
  • The seller’s products are stored in Amazon warehouses until an order needs to be fulfilled for them.
  • Customers place an order for the seller’s products from Amazon’s marketplace.
  • Amazon handles all information from payment processing to inventory updates and reconciliation.
  • Amazon’s fulfillment centers pack and ship out the seller’s product to the customer.
  • Any subsequent customer support inquiries relating to delivery, quality, service level agreement, returns, or instructions regarding use are all managed by Amazon.
  • Amazon deposits all sales proceeds, less their own fees, into the seller’s bank account on a bi-weekly basis.

Effectively, Amazon FBA is an extension of the sellers’ business, with warehouses, packers, bookkeepers and support staff at their disposal to help them run their business. 

There are still some tasks that the seller will still be responsible for. They include:

  • The seller must identify the products that are a part of the Amazon FBA program that need to be sent to Amazon’s warehouse.
  • The inventory of goods sent to Amazon should be up to date and replenished on a regular basis, based on coordination with the company.
  • The products listed on Amazon FBA and their marketing is still the responsibility of the seller. At this stage, where much of the fulfillment work is handled by Amazon, the merchant is given sufficient time to manage all other tasks of the business, such as marketing, product development, etc. 

Furthermore, the seller must package their products in a certain manner to prepare for Amazon FBA.

  • All products must be prepared as ready for sale by individually packing them and labeling them separately.
  • All products sold as a single unit must be packed together in a clear or opaque plastic, or in cardboard.
  • All products must have either an EAN, FNSKU, ISBN or UPC barcode (depending on the barcode standard/ sticker size the seller picks when setting up the Amazon FBA account) that can be easily scanned.

The Costs of Amazon FBA?

There are various costs associated with Amazon FBA. One of the largest costs that sellers incur in the Amazon FBA program is storage costs. Amazon does not levy those charges based on the cost of the product but the space those products take up in its warehouses for how long, i.e. the products’ weight, size, and time. So large, low-value items may cost more in storage fees of Amazon warehouses than the profits earned on those products. 

Furthermore, storage costs increase from the base rate for inventory that does not move for 180 days or more. There is also something known as stranded inventory which Amazon helps sellers track. This is inventory that’s stored in Amazon warehouses but not listed in seller product lists. Stranded inventory is also levied fees by Amazon.

There is a breakdown of expenses that all sellers on the Amazon FBA program can seamlessly track via the FBA Dashboard. The dashboard gives a transparent view of all expenses that sellers incur from the program which can help them determine which products to include more of in Amazon FBA and the profitability of them each.

The Benefits of Amazon FBA

Amazon today is the largest eCommerce retailer in the US. There are tremendous benefits online sellers can derive just by the name brand. Customers have come to associate the company with good prices, great variety, and reliability of delivery and service. However, there are specific benefits of being a seller that uses Amazon FBA, beyond the reputational boost. Below are some benefits of Amazon FBA that all online sellers should think about. 

Access to Amazon Prime members

According to RBC Capital, 74% of members say they use the service more today than they did when they first signed up. Also, Prime members tend to spend more. On average, a Prime member spends more twice as much on Amazon as a non-member. All these trends benefit not just the company but all sellers on the platform. It is exactly for these reasons that fitness equipment-company, Peloton, recently decided to start selling its exercise bikes and accessories on the eCommerce site. 

It is important to remember that this is a decision made by one of the most popular companies independently selling one of the hottest products all throughout the pandemic. But as people started to return to the gym and sales began to struggle, the company chose to partner with Amazon to reverse the decline.

Free Delivery

More than 70% of US households are Amazon Prime members. All these members received free 2-day shipping on all purchases, and 1-day and same-day shipping on select purchases. This is one of the biggest reasons why its members opt for the service. Since Prime members buy more, online sellers using Amazon FBA are likely to see that trend impact their bottom line. 

Cost savings from Amazon’s expertise on operational efficiency

Another benefit of Amazon FBA is that online sellers get to utilize the expertise of Amazon to cut various costs associated with fulfilment. Amazon has invested in its fulfillment capabilities, especially during the pandemic. It has focused on automating operations and expanding its umber fleet of airplanes as well as fulfillment centers. In 2018, the company acquired Kiva Systems, the maker of autonomous network of coordinated fulfillment robots, for $775 million. 

Another testament to Amazon’s fanatical approach to efficiency is how Amazon started its own deliveries. In 2013, the company received a higher than usual rate of complaints for missed delivery deadlines around the holiday shopping season. Within two years the company had started its own delivery service. At the time, FedEx, UPS, and US Postal Service were delivering about 97% of all the company’s shipments. By mid-2020, Amazon was handling 67% of its deliveries via its own fleet. That statistic was projected to be 85% by now.

Amazon bought 12 airplanes during 2020, just as the pandemic was peaking. The company expand its package facilities by 220 that year. This was all done just as demand for cargo planes and real estate had plunged.

From the ordering to the deliver, to managing the data of an eCommerce store, Amazon’s expertise is to manage the entire fulfillment process end-to-end. In using Amazon FBA, merchants don’t need to incur oversee warehouse operations or overhead expenses. Furthermore, along with Amazon’s patented one-click ordering, merchants and consumers alike benefit from Amazon’s expediency in many parts of fulfillment, including quicker processing times to dispatch. 

Amazon FBA gives you a leg up on the competition

Sellers using Amazon FBA rank higher when consumers search for a product. This is not because Amazon discriminates against non-Amazon FBA sellers, the ranking is driven by algorithms that factor product pricing in their rankings. Given that shipping is effectively free for Prime customers, thereby not applicable on Amazon FBA sellers, it is not included in the price of the product. Since that benefit does not exist for non-Amazon FBA sellers, the price of their product has shipping fees added onto the purchase price, which ends up costing more and thus ranks lower.

The Disadvantages of Amazon FBA

The benefits of Amazon FBA are tremendous, almost hard to believe. But there are disadvantages of Amazon FBA as well that warrant careful deliberation. 

Amazon FBA is not free 

This makes sense, Amazon is a very successful business and Amazon FBA is a major driver of that. As a result, the does assess storage charges and fees for fulfillment to sellers using Amazon FBA. The storage fees can add up if the goods you sell aren’t fast-moving. Whether certain products are still profitable is an important factor for online sellers to weigh. The company offers merchants an FBA fee calculator to show what kind of costs they are likely to incur by using Amazon FBA.

Amazon gets all the branding benefits

Although the are many benefits of emphasizing the Amazon name brand when selling to customers, it may be hard to discern between fulfilled by Amazon and sold by Amazon by the end consumer. Since the company handles all order taking, packing dispatching and fulfillment, followed up by any customer support needs for sellers using Amazon FBA, it’s hard to see if there is any other involved other than Amazon. 

In such a scenario, it becomes difficult for online sellers to work on their own brand management and reputation. This could a hurdle for online sellers looking to establish their own brand.

An increase in returns

According to behavioral finance, returns and subscription cancelations have some friction intentionally built into the process. This is referred to as ‘nudges,’ which are designed by default to be either accommodative to encourage a certain behavior or prohibitive to discourage certain behavior. Amazon has made a name for itself by the ease of which customer can transact on its website, including the “easy returns process.” This may increase the number product returns for online sellers using Amazon FBA. 

There is some degree of control online sellers have – improve the quality of their products so that returns are less likely. However, there are limitation to that as well since consumers may sometimes order multiple sizes of a apparel and keep the one that fits and return the rest, a phenomenon specifically identified by research.  

What if I want to become an Amazon FBA seller?

There are both benefits and disadvantages of using Amazon FBA. Millions of businesses worldwide use the service giving Amazon an even bigger sway in global retail and supply chains.  In six out ten countries surveyed, more than half the sellers on Amazon utilize the company’s Amazon FBA service. If an online seller decides that Amazon FBA is right for them, and they’d like to join the program, below are the steps to take.

  • Set up a seller account with Amazon Seller Central.
  • Set up a list of products that the seller would like to sell on the Amazon marketplace and which of those will be a part of Amazon FBA.
  • The seller must prepare the products in accordance with Amazon FBA packing guidelines
  • Send the products part of Amazon FBA to the designed Amazon warehouse.

Conclusion

As online retail and eCommerce grows, more and more entrepreneurs turn to the industry to utilize their creativity and become online sellers. The one company that these entrepreneurs often look at to help them set up their operations is Amazon, making use of the company’s fulfillment offering known as Fulfillment by Amazon (FBA).

Amazon FBA is an easy-to-use service that online sellers can use to quickly start up and expand their operations. The service allows businesses to leverage the company’s warehouses worldwide, logistics and supply chain expertise, operational efficiency, and a transportation and shipping infrastructure that has quickly become the third largest in the US. The entire end-to-end customer journey at third-part sellers is handled by Amazon as part of the Amazon FBA service.

Given the seamless integration of online seller operations into Amazon’s global ecosystem, it is prudent for online seller businesses to carefully consider Amazon FBA, what it is, how it works, and the costs associated with Amazon FBA, to gauge if the service is right for them.

10 Best Ways to Welcome Guests in Your Hotel

First impressions are everything in life. That’s as true for personal relationships as it is for businesses, which makes it twice as relevant for the hospitality industry. A proper welcome can make or break the stay of a guest, as it can work as a reference for the rest of their stay. This is very important for the hotel industry. So here are the 10 best ways to welcome guests to your hotel to stay ahead of the competitors.

As such, making your guests feel welcome right as they arrive is so crucial.

That’s why in this article, we’ll share the best ways to greet guests at your hotel and explain why it’s so crucial that your guests feel welcomed.

Best ways to welcome guests to your hotel?

Best ways to welcome guests on the hotel counter

The first five seconds are crucial when making a great first impression. A relationship will be forged and shaped in this period of time. People feel appreciated and cared for when they are given a warm and sincere welcome, as well as knowing they made the right choice by choosing one business over another.

In order to make the best of that short timeframe, follow these 10 tips:

  1. Dress to impress

In order to make a great first impression, make sure your staff is dressed appropriately. This is also the top tip out of all the best ways to welcome guests to your hotel. A way to accomplish this is by providing uniforms for employees so that customers know who to contact for help. The uniform also provides a sense of professionalism that cannot be portrayed when everyone wears a different outfit.

Your staff will feel more confident when they feel good about what they’re wearing or how they look, and this will reflect in their performance. Having a sense of pride in themselves can also help them provide top-notch service and do their work more smoothly, as they want to represent the hotel’s brand appropriately. You can use a clear, visible name tag or something else to identify staff if the style and brand of your property are very informal and a traditional uniform makes no sense.

  1. Smile with your whole being

When you think about the best ways to welcome guests then the first thing you will notice in hotel industry is the smile. Your welcome greeting should reflect the saying “when I smile, the world smiles back at me.” It’s always nice to be greeted by someone who genuinely cares about your well-being. You want your guests to feel a welcoming vibe coming from you, not just from your expression but also from your body language.

And plus, smiles are also great icebreakers.

  1. Get to know your guests

You can quickly connect with guests by asking them questions. People love talking about themselves, so giving them the chance to do so will make them feel at home immediately. Asking questions about their journey and plans while they’re visiting can make the process more enjoyable since there’s typically a lot of paperwork to be done. This will also provide you with opportunities for upselling. By asking guests questions, you are essentially conducting market research.

  1. Find common ground with your guest

A sincere compliment goes a long way, so if you like someone’s earrings or the sweatshirt they’re wearing, tell them. The best way to start a conversation and establish a connection is to compliment someone. Additionally, it makes them feel good. Once you make that initial connection, it will be much easier to build rapport with them. This is one of the best ways to welcome guests that require consistent training by the management.

  1. Find ways to help

Even if your offer is politely declined many times, offering to help someone can go a long way. Ask if they need assistance with their baggage or if they want a tour of the facility. You can leave a lasting impression by offering to help your guests, even if they decline the offer. They will know that their needs are considered, and that assistance is always readily available. Helping anyone is not only one of the best ways to welcome guests but this can help in each and every part of your business.

  1. Always be polite, even if you are busy.

Due to the fast-paced nature of the hospitality industry, it’s easy to get overwhelmed. However, you shouldn’t let stress get the best of you, and most importantly, you can’t let it reflect on your guests. Make sure to be cordial to the guests, even if you’re busy, and let them know that you’ll try to get to them as soon as possible. By doing so, they will feel reassured and are less likely to mind the wait.

  1. Let the guests know about places of interest

Inform your guests about your hotel’s restaurants, bars, pools, and other services and amenities when they check-in. This information can easily be conveyed without feeling like an upsell, but at the same time, it informs guests of the different services you offer. If you have any information about the guest’s preferences, you can tailor the information you give them so it feels more personal, such as giving them the locations and times for activities you know they’ll enjoy.

  1. Be accurate with your information

In spite of your busy schedule, you should always let customers know how long it will take to attend to their needs. If guests know exactly how long they will have to wait, they won’t feel frustrated and can even get a more realistic picture if they have time to obtain information from the concierge or use the bathroom while they wait. You need to communicate with your clients to reassure them and show them that you care about them.

If you really want to implement the best ways to welcome guests then never speak a lie. Misinformation can make the guest uncomfortable.

  1. Make guests feel special

Make your guests feel special by taking the time to make them feel at home. Check the booking to see if they celebrate a birthday or special occasion. If so, acknowledge the event at check-in, and during their stay. This will make a big difference. Perhaps you could greet them with a bottle of champagne or flowers in their room?

  1. Anticipate your guests’ questions

When you welcome new arrivals, make sure to answer their most common questions and doubts. People will feel wonderful if they feel like you are on the same wavelength. Providing a virtual concierge is a great way to ensure your customers’ needs are met every time they contact you.

If you know your guest has special interests or is celebrating a special occasion, you can let them know beforehand about which facilities or locations will fit their needs best. Anticipating their needs will go a long way toward making them feel valued.

The Importance of a Proper Welcome

You need time, commitment, and enthusiasm to nurture the type of positive relationships that help a business grow. However, social media makes it all too easy for customers to share bad experiences with hundreds or even thousands of people. This means that the importance of creating a memorable, friendly and welcoming experience for a potential customer has never been greater. 

This is supported by a number of statistics:

  • Customers who experienced poor customer service switched to a competitor 89% of the time
  • 60% of consumers say they often or always pay more for a better customer experience despite a negative economy
  • Welcome emails have an average open rate of 50%
  • People are much more likely to return to a place where they feel welcome.

The best way to begin is with a warm welcome, which is more than just a smile. Whenever someone speaks to you, you should give your full attention to them. Your ability to remember their personal details shows that you are genuinely interested in having them as a customer and getting to know them better will help you anticipate their needs. You can also demonstrate your keen interest in developing a mutually rewarding business relationship if you have spent some time researching the background of a potential customer.

Guests feel they have made a good choice when they are greeted with a sincere welcome that reaches out and pulls them into a hospitality environment. Even though guests choose to come to a hotel on their own, they will feel welcome and invited by a cordial and courteous greeting. A warm welcome affirms the guest made the right decision and encourages them to enjoy (and spend) every aspect of the property.

Within and beyond property borders, hoteliers can leverage the power of welcome across every aspect of the guest experience. Different guest profiles and arrival times can be taken into consideration when developing welcoming strategies. After the stress and fatigue of travel, something comfortable waiting in the room can be just what travelers need to feel welcome.

However, it can also be very easy to create an unwelcome feeling. It is impossible to create a welcoming atmosphere if you look down while speaking, don’t introduce yourself or use your name, gesture in a robotic manner, and provide efficient yet discourteous service. Guests feel uncomfortable when they do not feel welcome at lodging or business establishment. As a result, guests are less likely to spend more, come back again, or refer others. And why would they?

Welcomes express gratitude for a particular action, which is why we say “you’re welcome” in response to thanks. In these simple words, appreciation is shown and value is placed on the event that just took place.

The power of welcome is key to exceptional service delivery and a business strategy. Consider these tips when developing the welcome process:

  • Ensure guests are welcomed before they arrive and beyond the property’s borders. Prepare strategies for reaching out to guests and welcoming them before they arrive.
  • Know how to make guests feel welcome. Positive emotional responses are generated by direct eye contact, a smile, and sincere words.
  • Observe your guests and determine whether they seem comfortable or if they seem uptight.
  • Get to know each other. Giving your name also signals your welcome and allows guests to feel more relaxed and comfortable.

You can continue to build on the welcome feeling with special touches, such as small gifts in the guest’s room. Discuss creative welcome ideas with managers and their teams. Make sure they are involved in the process.

You should also provide employees with a welcoming workspace and environment and welcome them to work every day. Remember that they are an essential part of the customer experience.

Final Thoughts

Making your guests feel welcome is more than just looking good or smiling. It’s about making them feel heard and acknowledged. If you can anticipate the needs and questions of your guests, and form relationships with them through simple conversations, you will form a bond that will affect their entire stay. Guests that feel welcomed are much more likely to recommend your hotel to family and friends, not to mention a return to it. As such, adopting the tips and strategies shared in this article is a great way to improve your relationships with your guests.