Lucchese Bootmaker has partnered with Teamwork Commerce to modernize and streamline the in-store operations of its luxury retail stores. In this rollout, Teamwork’s omnichannel retail platform will enable store associates to deliver better and more personalized customer service across over 100 POS (point of sale) devices. The system, powered by cloud technology and real-time data, will ensure consistent and connected experiences across all retail touchpoints.

Another highlight of this partnership is that Lucchese will utilize Teamwork’s integration with Adyen to offer better and more secure payment processing. Features like pay-by-link will ensure all of this with flexible checkout options on any device, helping prevent lost sales and supporting customer-preferred payment methods. The end result? A seamless, secure, more personalized, and high-end shopping experience that aligns with that of Lucchese’s premium brand standards.

Key Takeaways

• Lucchese Bootmaker has undertaken a full-scale overhaul of its in-store operations by implementing Teamwork Commerce’s cloud-based retail platform, combined with Adyen’s integrated payment solutions. This covers all 31 retail stores and includes deployment of over 100 mobile POS devices to support real-time customer service and inventory visibility, bringing every store onto a unified, data-driven retail infrastructure.
• Nowadays, where 75% of consumers expect seamless cross-channel engagement but only 25% feel satisfied with their current retail experiences, Lucchese’s move directly addresses this gap. The shift ensures that customers can transition smoothly between online, mobile, and physical channels, with consistent service and fulfillment options at every stage of the purchase journey.
• Before this deployment, associates were limited by static registers and fragmented systems. The new platform provides associates with handheld tools for mobile checkout, clienteling, and order management—enabling personalized service delivery, faster transactions, and fewer lost sales opportunities. Centralized inventory and customer data allow store staff to operate with more agility and respond to customer needs in real time.
• Adyen’s Pay-by-Link and broader payment infrastructure, Lucchese now offers flexible, secure, and device-agnostic checkout options. This minimizes friction and cart abandonment while supporting global and local payment methods. Furthermore, the system’s ability to aggregate payment insights and unify returns improves financial oversight and allows for more informed, data-driven decisions across sales and service operations.

Lucchese Modernizes In-Store Operations with Scalable Omnichannel and Payment Technology

Lucchese Bootmaker, an iconic American manufacturer renowned for its luxury cowboy boots and western apparel since 1883, is looking ahead to a complete digital transformation of its in-store operations. In partnership with Teamwork Commerce, Lucchese will deploy an advanced omnichannel retail solution integrated with Adyen’s payment platform across all its U.S. stores. This partnership will equip over 100 point-of-sale (POS) devices with cloud-based, mobile capabilities—empowering associates with real-time data and delivering a unified, personalized shopping experience for customers.

Founded in San Antonio, Texas, in 1883, Lucchese has built a reputation for handcrafted boots of unparalleled quality and style. Today, the brand operates 31 retail stores across eight states—including Texas, Montana, North Carolina, Georgia, Colorado, Tennessee, Oklahoma, and New Mexico—providing customers with an immersive western lifestyle experience.

Over its more than 140-year history, Lucchese has expanded beyond boots to include custom hats, apparel, and accessories, all while maintaining a commitment to craftsmanship. But as the time changes, so are the demands and expectations of the consumer. Research indicates that 75% of consumers now expect a seamless omnichannel experience, engaging across mobile, online, and in-store channels without friction. However, only 25% report being satisfied with their current retail interactions.

Plus, a GE Capital Retail Bank study found that 81% of shoppers begin their purchasing journey online before visiting a store, highlighting the necessity for unified data and customer insights across channels.

For premium retailers like Lucchese, meeting these expectations is critical to maintaining brand loyalty and driving growth. An omnichannel strategy ensures that associates have the tools to engage customers effectively, regardless of where or how they choose to shop.

Before this deployment, Lucchese associates were tethered to fixed-position registers, limiting mobility and personalized engagement. Inventory visibility was siloed, leading to potential stockouts or missed upsell opportunities. Payment processing relied on disparate systems, elongating checkout times and increasing the risk of abandoned transactions.

These operational barriers not only hampered the associate’s ability to provide high-touch service but also constrained Lucchese’s ability to gather actionable customer insights in real time. In an era where immediacy and personalization drive satisfaction, overcoming these hurdles was essential.

Teamwork Commerce’s cloud-native platform delivers a complete suite of retail management tools—including Mobile POS, Order Management System (OMS), Inventory Control, Clienteling, Secure CRM, Reporting & Analytics, and RFID Solutions—that operate from a centralized database with real-time synchronization across channels.

Key features include:

• Mobile POS: Handheld devices for associates to browse inventory, place orders, and complete transactions anywhere in the store;
• Omnichannel Order Management: Unified visibility into online and in-store orders for seamless order fulfillment;
• Real-Time Inventory Control: Instant stock updates to prevent overselling and enable efficient transfers;
• Clienteling & CRM: Personalized customer profiles and purchase history at associates’ fingertips to drive loyalty;
• Reporting & Analytics: Advanced dashboards to track sales performance, inventory turnover, and customer behavior;
• RFID Solutions: Automated stock counts and shrinkage reduction, enhancing inventory accuracy.

By consolidating these capabilities onto a single platform, Lucchese can eliminate legacy system complexities, reduce maintenance overhead, and scale operations with minimal friction.

A critical component of the rollout is the integration of Adyen’s payment technology, notably its Pay-by-Link functionality. This feature enables sales associates to generate secure, branded payment links that customers can complete on any device, whether on a tablet, smartphone, or desktop.

Lucchese’s new system supports a wide range of payment options, including global credit cards, e-wallets, and local payment methods, all managed through a single interface. This flexibility allows customers to choose the payment method that works best for them. The platform also includes branded, device-agnostic payment pages designed to reduce friction during checkout and lower the chances of cart abandonment.

In addition, an integrated returns management system helps maintain consistency between in-store and online transactions, improving the overall customer experience. To support ongoing improvement, the solution provides access to aggregated payment data, offering insights that help drive more informed business decisions.

Adyen’s platform processed over €1 trillion in global transactions in 2024, underlining its capacity to support enterprise-scale operations with robust security and compliance frameworks. The first phase of the deployment involved rolling out Teamwork Commerce and Adyen across over 100 POS devices in Lucchese’s flagship and regional stores, covering every retail location in the U.S. This simultaneous, multi-site rollout underscores the scalability and agility of a cloud-based approach.

The rollout began with a pilot phase in two key Texas stores to test system workflows and train staff. After confirming the setup worked as planned, the next stage involved expanding to mid-size locations in Colorado, Georgia, and North Carolina. The final phase covered all 31 stores, including smaller boutiques in Montana and New Mexico, bringing the system fully online across the network. With centralized device management and remote setup options, updates and new features can be rolled out quickly, helping Lucchese keep its retail operations current and consistent.

Lucchese’s mobile setup removes the need for fixed registers, giving store associates the flexibility to support customers more effectively. They can offer product demonstrations, provide styling suggestions, check inventory across all locations, reserve items, arrange home delivery, and complete purchases anywhere in the store.

For customers, this leads to shorter wait times, more personalized service based on past purchases, and flexible fulfillment options like shipping from the store, in-store pickup, or curbside collection. It also ensures a consistent experience across both online and in-store channels. These improvements help Lucchese meet the expectations of premium shoppers and stand out in a crowded retail space.

According to Tim Latiolais, Chief Financial Officer of Lucchese Bootmaker, delivering seamless customer experiences is now paramount. The company is committed to pairing its premium products with best-in-class shopping journeys to maximize customer satisfaction. He notes that their partnership with Teamwork Commerce will arm store associates with cutting-edge technology, enabling faster, more efficient checkout transactions.

Amber Hovious, Vice President of Marketing and Partnerships at Teamwork Commerce, highlighted Lucchese’s dedication to delivering exceptional in-store experiences without sacrificing the brand’s storied heritage and craftsmanship. She’s confident that their commerce platform will transform the point-of-sale journey for Lucchese customers and looks forward to deepening their collaboration.

Davi Strazza, President of North America at Adyen, explained that by creating a unified commerce infrastructure—bridging in-store and online channels—they’ve simplified everything from terminal upkeep to seamless returns. This approach accelerates deployments and ensures a consistent experience no matter where customers shop. Coupled with features like Pay by Link, expanded display screens for richer customer engagement, and on-the-fly shopper analytics, Lucchese now offers a more intelligent, interconnected retail journey, all supported by a robust, scalable platform poised for future growth.

The global Point of Sale (POS) market, as per recent industry projections, is witnessing substantial expansion. It is expected that the market will grow from a valuation of approximately USD 33.41 billion in the year 2024 to an estimated USD 110.22 billion by the year 2032. This corresponds to a Compound Annual Growth Rate (CAGR) of around 16.1%. The primary contributing factors for this growth trajectory are the rising adoption of cloud-based POS systems along with the rapid shift in consumer preference towards digital modes of payment. This change is particularly visible across developing markets as well as in mature economies, where operational efficiency and seamless customer interactions have become top business priorities.

In the current retail sector, organisations that have chosen to implement a more structured and comprehensive omnichannel strategy are reaping higher benefits. It has been observed that such retailers are able to retain nearly 89% of their customers on average, which stands in sharp contrast to the 33% retention rate recorded by those who follow a less integrated or inconsistent omnichannel approach. This clear disparity highlights the importance of having systems that can effectively unify physical and digital customer touchpoints, resulting in better engagement and long-term loyalty.

With the rapid evolution of digital wallets and increasing customer inclination towards alternate payment modes, it has now become essential for modern retail businesses to adopt platforms that are designed to cater to these changing needs.

Solutions such as Adyen and unified commerce platforms like Teamwork Commerce are gaining widespread relevance due to their ability to streamline operations and support businesses in delivering consistent customer experiences. Retailers aiming to maintain competitiveness and improve operational outcomes are therefore showing a strong preference for such tools that allow them to consolidate payments and customer data efficiently.

About Teamwork Commerce

Teamwork Commerce is a leading provider of cloud-based retail management solutions, specializing in omnichannel technology that unifies point-of-sale (POS), order management (OMS), inventory control, CRM, and analytics. Founded in 2013 and headquartered in Clearwater, Florida, the company leverages over 30 years of retail technology expertise to help brands deliver seamless, personalized customer experiences across physical and digital channels. Its mobile-first, iOS-native platform is trusted by global retailers such as ASICS, Moose Knuckles, and The Row, offering real-time data visibility and operational agility across more than 40 countries.

Designed for scalability and flexibility, Teamwork Commerce supports a wide range of retail environments—from high-end fashion boutiques to stadiums and museums. The platform includes advanced features like RFID-powered self-checkout, cross-channel loyalty programs, and integrations with over 100 third-party systems, including payment providers like Adyen. By centralizing customer and inventory data, Teamwork enables retailers to streamline operations, reduce friction, and enhance the customer journey at every touchpoint.

About Lucchese

Lucchese Bootmaker, founded in 1883 by Italian immigrant Salvatore Lucchese in San Antonio, Texas, is a renowned American manufacturer and retailer of luxury cowboy boots and western apparel. Initially catering to military officers at Fort Sam Houston, the company quickly gained a reputation for exceptional craftsmanship and quality. Over the years, Lucchese boots have been favored by notable figures, including President Lyndon B. Johnson, Bing Crosby, and John Wayne. In 1986, the company relocated its headquarters to El Paso, Texas, where it continues to produce handcrafted boots using traditional techniques.

Lucchese’s commitment to quality is evident in its meticulous boot-making process, which involves over 150 steps, including hand-stitching and the use of brass and lemonwood pegs for durability and comfort. The company’s proprietary twisted cone last ensure a superior fit, distinguishing Lucchese boots in the market. Today, Lucchese operates multiple retail locations across the United States and continues to uphold its legacy of excellence in western footwear.

About Adyen

Adyen N.V. is a Dutch financial technology company founded in 2006 by Pieter van der Does and Arnout Schuijff. Headquartered in Amsterdam, Adyen offers a unified, end-to-end payment platform that enables businesses to accept e-commerce, mobile, and point-of-sale payments globally. The company serves leading brands such as Meta, Uber, eBay, H&M, and Microsoft, providing services that include payment processing, risk management, local acquiring, and card issuing, all within a single infrastructure.

Adyen’s platform supports over 100 payment methods and operates across online and in-person channels, facilitating seamless customer experiences through its Unified Commerce solution. As of 2023, the company processed €970.1 billion in transaction volume and employs over 4,000 people across 28 global offices. Publicly traded on Euronext Amsterdam (ticker: ADYEN), Adyen continues to expand its global footprint, offering scalable and data-driven solutions to meet the evolving needs of modern commerce.

Conclusion

Lucchese’s decision to implement Teamwork Commerce’s cloud-based retail platform, along with Ayden’s integrated payment solutions, reflects a strategic and forward-looking approach to modern retail challenges. By equipping all its stores with mobile POS systems, unified order and inventory management, and flexible payment capabilities, the company has effectively addressed long-standing operational limitations and elevated its ability to serve customers across multiple channels. These enhancements not only improve in-store efficiency and reduce checkout friction but also align with evolving consumer expectations for personalization, convenience, and consistency across touchpoints.

Given the increasing importance of omnichannel readiness in the luxury retail segment, Lucchese’s transformation places it in a strong position to deliver premium shopping experiences while maintaining operational agility. With these foundational systems now in place, the brand is better prepared to scale, adapt, and continue its legacy of quality craftsmanship, supported by modern retail infrastructure.