Ordering your favorite pizza just got even easier. Cash App-Dominos partnership to bring Cash App Pay to the checkout experience, giving customers a fast, flexible, and seamless way to pay for their pizza, wings, drinks, and more. Now, customers can use their Cash App balance as a payment option when ordering through the Domino’s app. As one of Cash App Pay’s first major restaurant partnerships, this launch marks a bold step in redefining how the next generation pays for takeout, putting convenience and choice front and center.

With a significant portion of Gen Z and Millennials preferring mobile payment options, Domino’s anticipates that this move will enhance the ordering experience for its digital-savvy customers.

Key Takeaways

• Domino’s and Cash App Join Forces to Deliver a Smarter, Faster Checkout Experience
• Domino’s has officially partnered with Cash App, enabling customers to use Cash App Pay for orders placed through the Domino’s app—ushering in a new era of digital convenience. This collaboration marks Cash App’s first nationwide restaurant integration, signaling its bold entry into the food service space.
• With 79% of Gen Z and 85% of Millennials using mobile apps to order fast food, the move directly caters to the habits of a mobile-first generation. The partnership offers a flexible, streamlined alternative to traditional payment methods by allowing payments straight from users’ Cash App balance.
• For Cash App, this is a strategic expansion into the restaurant industry. For Domino’s, it’s a gateway to a massive, engaged customer base, building loyalty through convenience and meeting customers where they already are: on their phones.

Cash App-Dominos Partnership Is A Major Step Toward Digital Payment Expansion

In a landmark announcement on May 8, 2025, Block’s Cash App Pay revealed its integration with Domino’s Pizza, becoming the first-ever nationwide pizza restaurant partner to do so. This integration allows customers to use Cash App Pay as a seamless checkout option when ordering their favorite pizzas, wings, drinks, and more from Domino’s.

With the growing reliance on mobile apps for food orders, especially among younger demographics, this collaboration is poised to enhance the ordering experience for a significant portion of Domino’s customer base. Recent studies reveal that convenience and speed are top priorities for younger consumers, with 85% of Millennials and 79% of Gen Z relying on mobile apps to place their fast-food orders. This trend mirrors the fact that digital tools have become essential in shaping their dining habits.

Mark Messing, Vice President of Global Digital Marketing at Domino’s, highlighted the brand’s ongoing focus on customer convenience, noting that a smooth and hassle-free checkout process is a key part of that mission. He expressed enthusiasm about the new payment option, saying it offers customers yet another simple and efficient way to pay for their orders.

Cash App views this collaboration as a strategic opportunity to deepen its reach with younger, digitally native consumers. Alex Fisher, Head of Revenue for North America at Cash App Commerce, expressed excitement over the partnership, noting that Domino’s is the first national pizza chain to integrate Cash App Pay. He emphasized that the move allows Cash App to deliver added value by meeting the expectations of next-gen customers who prioritize speed, convenience, and flexible payment options at checkout.

The integration is simple: during checkout on the Domino’s app, customers now have the option to choose Cash App Pay as their payment method. This feature is designed to provide a seamless and simple way to pay by using funds directly from their Cash App balance. This move not only enhances the user experience but also positions both companies to capitalize on the increasing demand for digital payment solutions in the food industry.

For Domino’s, this partnership offers several strategic advantages. First, it diversifies payment options, catering to customers who prefer digital wallets over credit or debit cards. Second, by tapping into Cash App’s youth-focused user base, Domino’s can drive incremental order volume, as younger consumers often demonstrate higher frequency in app-based transactions. Lastly, the integration reinforces Domino’s digital-first reputation, positioning the brand at the forefront of payment innovation in the quick-service restaurant (QSR) sector.

From Cash App’s perspective, joining forces with a brand like Domino’s expands merchant acceptance beyond traditional Square merchants and services like Lyft. This enhances Cash App Pay’s utility, drives daily engagement among its 57 million users, and strengthens the network effect that incentivizes broader adoption by both consumers and merchants.

This also comes in the backdrop of robust restaurant industry growth. According to the National Restaurant Association, U.S. foodservice sales are projected to reach $1.106 trillion in 2024, representing a 5.4% increase over the previous year and marking the industry’s highest annual sales ever. This growth is driven by a combination of pent-up consumer demand, evolving dining preferences, and significant investment in technology by restaurant operators seeking to streamline operations and enhance customer experiences.

The culture of takeout and delivery has also evolved dramatically. A recent report by the National Restaurant Association finds that 75% of restaurant traffic now involves takeout, including drive-thru and pickup, with 95% of consumers citing speed as a critical factor in their decision-making. Notably, 60% of Gen Z and Millennials report increased takeout activity over the past year, reflecting a broader societal shift toward convenience-driven dining solutions. Partnerships like the one between Cash App Pay and Domino’s align perfectly with these consumer expectations.

In parallel, the popularity of digital wallets has also maintained its position in a growing market, with platforms like Apple Pay, Google Pay, PayPal, Venmo, and Zelle vying for consumer attention in various use cases. Cash App Pay distinguishes itself through deep integration within the Cash App ecosystem, which offers features beyond payments, such as banking referrals, stock and bitcoin trading, and peer-to-peer transfers. This holistic approach drives frequent app usage, all while increasing the likelihood of Cash App Pay being selected at checkout and solidifying Cash App’s competitive position.

The success of Domino’s integration sets a precedent for Cash App Pay’s expansion into other restaurant chains and retailers. Industry observers anticipate that similar deals will follow with fast-casual chains, coffee shops, and chain restaurants, as merchants seek to capture the loyalty and spending power of digital-first consumers. Each new partnership not only broadens Cash App Pay’s reach but also further embeds Cash App into consumers’ daily routines.

Plus, Cash App Pay’s reliance on pre-funded balances and debit account links offers a more inclusive payment option for customers who prefer not to use credit cards or lack access to traditional credit products. By enabling payments directly from Cash App balances, funded via direct deposit or ACH transfers, this integration can serve underbanked customers and those seeking greater control over their spending. Such inclusivity aligns with broader financial empowerment trends that Cash App champions.

About Cash App

Cash App (formerly Square Cash) is a digital wallet for American consumers, developed and operated by Block, Inc. (formerly Square, Inc.), and launched in October 2013 to enable peer-to-peer money transfers and a broad range of financial services via a mobile app. As of 2024, the platform serves 57 million users and processes over $283 billion in annual inflows, making it one of the leading mobile payment services in the United States.

Through Cash App, users can send, receive, and save money, access a customizable debit card with FDIC-insured balances, and utilize features such as stock and bitcoin investing, personal loans, and free tax filing via Cash App Taxes. The service is free for standard peer-to-peer payments, but charges fees—3 percent for credit card transactions, 1.5 percent for instant transfers, and 2.75 percent on merchant payments—generating substantial revenue, with Block reporting $16.25 billion in Cash App revenue for fiscal year 2024.

About Domino’s Pizza®

Domino’s Pizza, Inc. is a leading American multinational pizza chain that began in December 1960 in Ypsilanti, Michigan, founded by brothers Jim and Tom Monaghan alongside Dominick DeVarti. Now headquartered in the Domino’s Farms office park in Ann Arbor Township, Michigan, and incorporated in Delaware, the company has evolved into a global powerhouse in the quick-service restaurant industry. Since launching its first franchise location in 1967, Domino’s has expanded to over 21,300 stores operating in more than 90 international markets. For the four quarters ending September 8, 2024, the company reported global retail sales totaling $18.9 billion, solidifying its place as one of the top players in the global fast-food chain.

Domino’s core product portfolio includes pizza, chicken wings, pasta, desserts, and submarine sandwiches, all offered through a predominantly franchised delivery and carryout model supported by its proprietary website and mobile app. Complementing its in-house digital ecosystem, in May 2025, the company launched a national partnership with DoorDash, enabling customers to order via the DoorDash marketplace while still utilizing Domino’s uniformed delivery drivers to enhance reach in suburban and rural markets. In fiscal year 2024, Domino’s reported revenue of $4.71 billion, operating income of $879 million, and net income of $584 million, supported by a workforce of approximately 10,700 employees across corporate and franchise operations.

Conclusion

The partnership between Cash App Pay and Domino’s reflects a clear shift in how consumers expect to pay for everyday purchases, especially food. By enabling mobile-first payment options within the Domino’s app, both companies are responding to changing consumer habits shaped by convenience, speed, and digital accessibility.

This integration benefits younger, tech-focused users while also opening the door for broader adoption of alternative payment tools in the restaurant industry. As the lines continue to blur between finance and food service, this collaboration signals what’s likely to become a wider trend: more retailers adopting app-based payments to stay relevant and competitive in a mobile-driven market.